Where Good Ideas Come From: The Natural History of Innovation


Where Good Ideas Come From: The Natural History of Innovation Author Steven Johnson
ISBN-10 1594485380
ISBN-13 9781594485381
Year 2011-10-04
Pages 336
Language English
Publisher Riverhead Trade
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The printing press the pencil the flush toilet the batterythese are all great ideas But where do they come from What kind of environment breeds them What sparks the flash of brilliance How do we generate the groundbreaking ideas that push forward our lives our society our culture Steven Johnsons answers are revelatory as he identifies the seven key patterns behind genuine innovation and traces them across time and disciplines From Darwin and Freud to the halls of Google and Apple Johnson investigates the innovation hubs throughout modern time and pulls out applicable approaches and commonalities that seem to appear at moments of originality What he finds gives us both an important new understanding of the roots of innovation and a set of useful strategies for cultivating our own creative breakthroughs

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