To Sell Is Human: The Surprising Truth About Moving Others


To Sell Is Human: The Surprising Truth About Moving Others Author Daniel H. Pink
ISBN-10 1594631905
ISBN-13 9781594631900
Year 2013-12-03
Pages 272
Language English
Publisher Riverhead Books
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1 New York Times Business Bestseller 1 Wall Street Journal Business Bestseller 1 Washington Post bestsellerFrom the bestselling author of Drive and A Whole New Mind comes a surprising and surprisingly useful new book that explores the power of selling in our lives According to the U S Bureau of Labor Statistics one in nine Americans works in sales Every day more than fifteen million people earn their keep by persuading someone else to make a purchase But dig deeper and a startling truth emerges Yes one in nine Americans works in sales But so do the other eight Whether were employees pitching colleagues on a new idea entrepreneurs enticing funders to invest or parents and teachers cajoling children to study we spend our days trying to move others Like it or not were all in sales now To SellIs Human offers a fresh look at the art and science of selling As he did in Drive and A Whole New Mind Daniel H Pink draws on a rich trove of social science for his counterintuitive insights He reveals the new ABCs of moving others it s no longer Always Be Closing explains why extraverts don t make the best salespeople and shows how giving people an off ramp for their actions can matter more than actually changing their minds Along the way Pink describes the six successors to the elevator pitch the three rules for understanding another s perspective the five frames that can make your message clearer and more persuasive and much more The result is a perceptive and practical book one that will change how you see the world and transform what you do at work at school and at home

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