SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs


SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs Author John Jantsch
ISBN-10 0692769447
ISBN-13 9780692769447
Year 2016-09-11
Pages 238
Language English
Publisher SEO for Growth
Download Link Click Here


Search Engine Optimization also known as SEO is how people search and find your website on the Internet NOTE Dozens of renowned marketing SEO and social media experts have endorsed this SEO book You can read these expert testimonials and claim the free bonus offers that come with this book at SEOforGrowth com SEO is a key growth channel for your business but the rules of SEO have changed dramatically in recent years To grow your business in todays economy you need a strong online presence But what does that entail exactly Marketing is no longer about mass market advertising and outbound sales its about capturing demand grabbing the attention of people already looking to make a purchase or acquire specific knowledge To do that your content needs to be at the top of Internet search results Many businesses and marketers toss up a brochure style website do a little social media and blog posting if any and think theyre doing SEO but thats not what it takes to get those coveted first page Google rankings No longer just another tactic search engine optimization has become a full blown channel on par with PR and advertising one you cant afford to ignore From website designers to business owners marketers to entrepreneurs everyone can benefit from understanding and applying SEO best practices John Jantsch author of the best selling Duct Tape Marketing and creator of the Duct Tape Marketing System and Phil Singleton an experienced SEO consultant with years of experience at the local regional and national levels have teamed up to provide you with the only Internet marketing guide you need In SEO for Growth they teach you how to leverage the new rules of search engine optimization to make sure your website gets found online Jantsch and Singleton harness the knowledge theyve acquired through years of experience and extensive research explaining SEO in a direct and accessible manner to help you navigate this complex technical terrain with purpose and ease SEO for Growth is Your One Stop Digital Marketing Guide The first part of the book provides an in depth overview of search engines algorithms and design changes so you can understand the way that Google thinks The book then takes you through the mindset and strategy you need to get SEO right and provides specific techniques that you can use at each stage of a new business from finding the perfect match between the ideal customer and the market message traction to retaining customers and building relationships for growth expansion and leveraging the assets you build for payoff conversion From this book youll learn how to create and re purpose content and plan an editorial calendar use different social media channels to generate engagement with your content build and manage your online reputation plus handle negative reviews do quality link building without resorting to the shady practices Google now penalizes conduct keyword research to optimize your website and all of your content use pay per click advertising in the most cost efficient way to get the biggest bang for your buck build a revenue generating website that will help power your companys growth for years to come Whether you want to adapt your small business to the digital age or youre a marketer figuring out how to help your clients online this indispensable guide has everything you need to plan and implement the right SEO strategy for your business After you buy this book be sure to visit the SEO for Growth website SEOforGrowth com to claim and download the 3 eBook bonus pack on Local SEO Traffic Generation Tactics and WordPress Website Optimization as well as special offers and discounts on various SEO tools webinars and services

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