Salt Sugar Fat: How the Food Giants Hooked Us


Salt Sugar Fat: How the Food Giants Hooked Us Author Michael Moss
ISBN-10 0812982193
ISBN-13 9780812982190
Year 2014-02-18
Pages 480
Language English
Publisher Random House Trade Paperbacks
Download Link Click Here


NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Atlantic The Huffington Post Mens Journal MSN U K Kirkus Reviews Publishers Weekly 1 NEW YORK TIMES BESTSELLER WINNER OF THE JAMES BEARD FOUNDATION AWARD FOR WRITING AND LITERATUREEvery year the average American eats thirty three pounds of cheese and seventy pounds of sugar Every day we ingest 8 500 milligrams of salt double the recommended amount almost none of which comes from the shakers on our table It comes from processed food an industry that hauls in 1 trillion in annual sales In Salt Sugar Fat Pulitzer Prizewinning investigative reporter Michael Moss shows how we ended up here Featuring examples from Kraft Coca Cola Lunchables Frito Lay Nestl Oreos Capri Sun and many more Mosss explosive empowering narrative is grounded in meticulous eye opening research He takes us into labs where scientists calculate the bliss point of sugary beverages unearths marketing techniques taken straight from tobacco company playbooks and talks to concerned insiders who make startling confessions Just as millions of heavy users are addicted to salt sugar and fat so too are the companies that peddle them You will never look at a nutrition label the same way again Praise for Salt Sugar Fat Michael Moss has written a Fast Food Nation for the processed food industry Burrowing deep inside the big food manufacturers he discovered how junk food is formulated to make us eat more of it and he argues persuasively actually to addict us Michael Pollan If you had any doubt as to the food industrys complicity in our obesity epidemic it will evaporate when you read this book The Washington Post Vital reading for the discerning food consumer The Wall Street Journal The chilling story of how the food giants have seduced everyone in this country Michael Moss understands a vital and terrifying truth that we are not just eating fast food when we succumb to the siren song of sugar fat and salt We are fundamentally changing our livesand the world around us Alice Waters Propulsively written and persuasively argued an exactingly researched deeply reported work of advocacy journalism The Boston GlobeA remarkable accomplishment The New York TimesBook Review

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