Stop Boring Me

Author: Kathy Klotz-Guest
Publisher: Substantium
ISBN: 9781684191093
Size: 18.12 MB
Format: PDF, Mobi
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Coming up constantly with a steady stream of marketing content, stories, and ideas that inspire excitement, interest and banish boring can be challenging. Your content-weary audience is saying "Stop Boring Me!" You cannot connect meaningfully with your audience if you bore them. There's just too much content chasing too little mindshare today. And most business marketing stinks because it is transactional, superficial and not human. The good news: it doesn't have to be that way because everyone is creative. Your inner kid is smart because it knows how to play. What if you could create engaging marketing content and storytelling, and generate kick-ass, fun and relevant ideas for stories, articles, branding, social media campaigns, sales presentations, and even new products? Well there is a fun way to do exactly that: by applying key concepts from the world of improvisation. Don't worry - this is not about theatricality, so you don't have to perform. It is about playfulness, however, and unleashing your inner kid. Bringing key concepts from the improvisation stage to your marketing, sales, branding and products page - or business stage, if you like - can help you, your team, your company and your business generate ideas that kick boring to the curb. While this book will help you be more funny, it's focused on fun as a creative catalyst for content idea orgasms: when different things come together in a fresh, human and engaging way that makes you and your audience say "aww yeah!" The first half of the book centers on how to use key improv concepts to craft and tell better stories for sales, social media, articles, presentations, content, and other story-related contexts. The second half of the book is all about innovating massively creative marketing ideas for products, content, campaigns, customer service, sales processes, you name it. While this book was written primarily for marketing people who have to create content, tell stories, make presentations; anyone in the idea-generation business (and who isn't) can use the tips in this book. Whether you are in marketing, sales, HR, product or customer service, these exercises will help you innovate and unleash more creative awesome into your work. Here is to more idea orgasms for you and your audience.

Ted Rubin On How To Look People In The Eye Digitally

Author: Ted Rubin
Publisher: Happy About
ISBN: 1616991550
Size: 78.36 MB
Format: PDF, Kindle
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This book is a companion work to Ted Rubin's book, How to Look People in the Eye Digitally. It contains 140 AhaMessages™ that inspire new ways to build relationships online that truly grow and prosper.

In today's digital world it's all too easy for us as brands and individuals to let our relationship-building muscles atrophy. We get caught up in a multitasking whirlwind of emails, social updates and text messages where it's easy to let a connection or a conversation fall through the cracks. We're super-connected, yet somehow disconnected at the same time. This puts us at risk of losing the very relationships that help us prosper as companies and people.

In Ted Rubin on How to Look People in the Eye Digitally, Ted re-introduces us to the one-on-one communication skills we've forgotten in our rush to new technologies. He shows us how we've let social and mobile technologies hold us back, and teaches us new ways to use the people skills we already have to stay connected in an authentic, human way.

Ted Rubin on How to Look People in the Eye Digitally is part of the THiNKaha series whose slim and handy books contain 140 well thought-out AhaMessages. Increase your influence by picking up the Aha Amplifier and easily share Ted's quotes on Twitter, Facebook, LinkedIn, and Google+.


The Cambridge Companion To Greek And Roman Philosophy

Author: David Sedley
Publisher: Cambridge University Press
ISBN: 1139826328
Size: 16.98 MB
Format: PDF, ePub, Docs
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The Cambridge Companion to Greek and Roman Philosophy is a wide-ranging 2003 introduction to the study of philosophy in the ancient world. A team of leading specialists surveys the developments of the period and evaluates a comprehensive series of major thinkers, ranging from Pythagoras to Epicurus. There are also separate chapters on how philosophy in the ancient world interacted with religion, literature and science, and a final chapter traces the seminal influence of Greek and Roman philosophy down to the seventeenth century. Practical elements such as tables, illustrations, a glossary, and extensive advice on further reading make it an ideal book to accompany survey courses on the history of ancient philosophy. It will be an invaluable guide for all who are interested in the philosophical thought of this rich and formative period.

There Is No B2b Or B2c

Author: Bryan Kramer
Publisher:
ISBN: 9781640079335
Size: 65.82 MB
Format: PDF, ePub
View: 374
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As marketers, we've been trained to speak "business to business" (B2B) or "business to consumer" (B2C). But instead of this creating a simple framework for dialogue between humans, it set forth an unnatural language for marketers, using words like "synergy" and "speeds and feeds" to tell the stories of products and services to their buyers and partners. The fact is that businesses do not have emotion. Products do not have emotion. Humans do. Humans want to feel something. And humans make mistakes. In Human to Human #H2H, Bryan explores the many facets of why and how communication today needs to be adjusted to keep up with our ever-evolving and fast moving social and digital world. Through anecdotes from his own experiences as president of a Silicon Valley marketing firm, he both inspires new ways of finding commonality in our humanity, but also practical tools to think like a human marketer again. Specifically, you'll learn: - The Four Rules of Social Context - How Human Sensory Building will make you a better Marketer - The Secrets to Making Ideas Crowd Worthy, with real world examples - How to be "Delightfully Disruptive" - Insights into building a Social Business - What it means to have a "Focker Moment" and why they should be celebrated Embedded are short intimate video conversations with some of today's most forward-thinking humans; Jonathan Becher, CMO at SAP, Charlene Li, author and co-founder of The Altimeter Group, and KareAnderson, Emmy Award-winning journalist and founder of the Say It Better Center. If you're looking to bring back the human side of communication, in all its imperfection, empathy, and simplicity, Human to Human #H2H is for you.

I Chose Freedom

Author: Victor Kravchenko
Publisher: Pickle Partners Publishing
ISBN: 1786259648
Size: 20.19 MB
Format: PDF, Mobi
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Kravchenko’s memoir, I Chose Freedom, originally published in 1946, was a best seller both in the U.S. and Europe. It contains extensive revelations on collectivization, Soviet prison camps and the use of penal labor which came at a time of growing tension between the Soviet Union and the West. Its publication was met with vocal attacks from the Soviet Union and by international Communist parties.

Mindful Social Marketing

Author: Janet Fouts
Publisher: Substantium
ISBN: 9781495190322
Size: 30.85 MB
Format: PDF, Kindle
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With the firehose of information on the internet, how does a marketer stay sane? How can we be effective, enjoy our jobs and have real communication with the people that we want to connect to? If you're a marketer who feels overwhelmed by all the new roles getting thrown at you, mindfulness will increase your efficiency and help you be happier at your job. If you're already using mindfulness practices in your life, this book will give you new insight on how to use mindfulness in marketing and tested social media marketing tips that will help pull it all together. You'll also learn a few things about social media marketing along the way. Bottom line? Mindful Social Marketing will teach you how to use mindful business practices to be more focused, present, effective and happy at your job.

Mutuality Matters

Author: Kare Anderson
Publisher:
ISBN: 9781976810312
Size: 23.68 MB
Format: PDF, ePub, Mobi
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More than money, talent, or your number of contacts, your capacity to create mutuality with others can transform you into a sought-after Opportunity Maker with whom people most want to align.Be the glue that sticks the right teams together to solve problems or seize opportunities sooner and better together. Discover the key behaviors that enable you to accomplish greater things with others than you can on your own -- and savor success together.In this book you'll learn 140 specific ways to expand your capacity to accomplish greater things with others, and savor shared success, including:--How to speak, write, move and appear to pull others closer and be frequently-quoted--Ways to turn friction and even attacks into opportunities to attract more allies and elevate the behavior of those around you--How to find and recruit the unexpected allies, and craft the optimal situation for your message to gain credibility, clout and media coverage. Highlights include: --The Higher the Tech, the Higher the Touch We Crave--Nudge Us to Do Better Together--Pull Us Toward Wanting it Too--Instill Bragging Rights That Boost Participation and Sharing--Cultivate an Us Attitude for Us--Share in Mutually Beneficial WaysBonus Sections--Moving Through Your Year Into Deeper Mutuality: 52 Sayings for Weekly Practice With Others--More Resources for Your Mutuality MattersStay sought-after, supported and well-known with insights from an Emmy-winning former Wall Street Journal and NBC journalist and author of Getting What You Want and Resolving Conflict Sooner. Discover over 300 concrete ways to become more likable, respected, and frequently quoted, plus related success stories and "what if" scenarios.See exactly how to pull people closer, attract smarter support sooner and productively collaborate. Kare has spent the past decade translating behavioral research into ways to accomplish greater things with others and savor your life. Kare's related TED Talk, "Becoming an Opportunity Maker," has garnered more than 2 million views.

Mental Toughness For Women Leaders

Author: LaRae Quy
Publisher: BookBaby
ISBN: 1543923380
Size: 59.32 MB
Format: PDF
View: 319
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Whether the goal is advancing your career, getting your voice heard, or balancing the demands of work and home, this book will show you how mentally strong women manage their emotions and behaviors in ways that set them up for success in life. Mental Toughness for Women Leaders: 52 Tips To Recognize and Utilize Your Greatest Strengths empowers women to grow as leaders so they can break down obstacles, make crucial decisions, and find ways to move forward when conditions are not perfect. Most references to mental toughness imply that we bulldoze our way through roadblocks that threaten to derail career goals. But mental toughness has little to do with physical strength or aggressive behavior; instead, it is understanding how to control the way your mind thinks. Here, former FBI undercover and counterintelligence agent LaRae Quy shares how she created a strong mind by overcoming obstacles encountered at the FBI Academy, working in a male-dominated environment, and recruiting foreign spies to work for the U.S. Government. As an FBI agent, LaRae believes that while theory is nice, evidence is better when you are serious about looking for ways to achieve goals in life. She relies upon science-based research and real life experiences as she explains how you can clarify your goals, take practical steps to make them happen. and connect with your ultimate purpose. Specifically, you will learn: 1. How To Use Emotional Intelligence Why mental toughness requires emotional fitness How women leaders can kick butt The art of getting what you want 2. Ways To Bullet Proof Your Brain Develop the brain of a leader Upgrade your brain Yes is the most dangerous word in the world 3. How To Find Your Inner Warrior How to stay cool under pressure Ways to grow stronger from turmoil in your life How to move forward when you feel overwhelmed 4. Ways To Predict Your Success Move toward peak performance How to beat the odds How to better juggle work and life If you’re looking to reach your full potential, Mental Toughness for Women Leaders will show you how to use mental toughness to be the leader you always knew you could be—in business or life.

21 Reasons Creativity Is Like Sex

Author: Courtney Smith Kramer
Publisher: Substantium
ISBN: 9781684181834
Size: 16.48 MB
Format: PDF, ePub, Docs
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Creativity is valued like a magical gift or talent that either you have or don't, but Courtney Smith Kramer argues that everyone is creative in their own unique way. This book, in a very cheeky but fun and thought-provoking way, explores 21 reasons why creativity is like sex, and why, if you're human, you have something interesting and special to offer human kind. Each reason headlines a chapter that is full of personal anecdotes, facts, insights and stuff about sex you most likely never knew. From the boardroom to the bedroom, this book is full of wisdom that is meant to inspire, make you laugh and leave you saying "that's what she said."