Unwrapping Japan

Author: Eyal Ben-Ari
Publisher: Routledge
ISBN: 1136917039
Size: 49.13 MB
Format: PDF, Mobi
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Recent years have witnessed an explosive growth in the literature published about Japan. Yet it seems that the more that is written about Japan and Japanism – its culture, society, people – the more mysterious it becomes. As well as exploring issues relating to advertising, tourism, women, festivals and the art world, the book depicts how the study of Japanese society contributes to anthropological theory and understanding. The editors use the term ‘unwrapping’ to provide insights into Japanese culture and relate these insights to broader problems and questions prevalent in contemporary anthropological discourse. The issues explored include the contribution of applied anthropology to theory; the relationship between tourism and nostalgia; the interplay of marginality and belonging; the role of advertising in gender relations; status in the art world and the place of Japanese genres of writing within anthropology texts.

Negotiating Identity In Contemporary Japan

Author: Ching Lin Pang
Publisher: Routledge
ISBN: 0710306512
Size: 63.80 MB
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Investigates changes in the Japanese ethnonational identity, as an outcome of the interplay among different processes in the transnational cultural flow, through a case study of the kikokushijo or 'returnees', children of expatriate parents who grew up abroad.

Wrapping Culture

Author: Joy Hendry
Publisher: Oxford University Press
ISBN: 9780198280286
Size: 17.87 MB
Format: PDF, ePub
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Wrapping Culture examines problems of intercultural communication and the possibilities for misinterpretation of the familiar in an unfamiliar context. Starting with an examination of Japanese gift-wrapping, Joy Hendry demonstrates how our expectations are often influenced by cultural factors which may blind us to an appreciation of underlying intent. She extends this approach to the study of polite language as the wrapping of thoughts and intentions, garments as body wrappings, constructions and gardens as wrapping of space. Hendry shows how this extends even to the ways in which people may be wrapped in seating arrangements, or meetings and drinking customs may be constrained by temporal versions of wrapping. Throughout the book, Hendry considers ways in which groups of people use such symbolic forms to impress and manipulate one another, and points out a Western tendency to underestimate such nonverbal communication, or reject it as mere decoration. She presents ideas that should be valid in any intercultural encounter and demonstrates that Japanese culture, so often thought of as a special case, can supply a model through which we can formulate general theories about human behavior.

Advertising Language

Author: Keiko Tanaka
Publisher: Routledge
ISBN: 1134640463
Size: 40.38 MB
Format: PDF, Mobi
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Keiko Tanaka offers an analysis of the linguistic devices that are used in advertisements, looking at the strategems which advertisers employ to gain and retain the attention of their audience. Using relevance theory as a framework, she sets out its key aspects and applies them to the language of written advertising in Britain and Japan. Particular emphasis is placed on `covert communication', puns and metaphors, and the book contains a unique chapter on images of women in Japanese advertising. It is fully illustrated throughout with recent contrasting advertisements drawn from the two countries. The book provides a compelling analysis of the language of advertising, and an exploration of Relevance Theory that will be of interest to scholars in many fields.

3ds Max Modeling For Games

Author: Andrew Gahan
Publisher: Taylor & Francis
ISBN: 1136139176
Size: 36.63 MB
Format: PDF, ePub, Docs
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With 18 years under his belt in the game industry, a key contributor to the MotorStorm series, and the creator of the 3ds Max in Minutes video series (at FocalPress.com), Andrew Gahan delivers the expert techniques in 3ds Max Modeling for Games, 2nd edition. This updated edition is packed with new tutorials that will enhance your modeling skills and pump up your portfolio with high-quality work in no time. Along with Anthony O'Donnell and a team of experts, Gahan covers all of the fundamental game modeling techniques, including character and environment modeling, mapping, and texturing. Finally, a bonus section in 3ds Max Modeling for Games offers readers insights and tips on how to get their careers started in the game industry. New, expanded tutorials take readers of all abilities through full character and environment modeling from beginning to end Companion website (3d-for-games.com) offers a robust, supportive forum where readers can get commentary on new work, develop skills and portfolio art, as well as network with other game artists on a variety of projects. Also features project files for all tutorials in the book and enough support images and photos to keep the budding artist busy for months Completely updated gallery allows the reader to build on various models

Understanding Cultures Through Their Key Words

Author: Anna Wierzbicka
Publisher: Oxford University Press
ISBN: 9780195358490
Size: 77.25 MB
Format: PDF
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This book develops the dual themes that languages can differ widely in their vocabularies, and are also sensitive indices to the cultures to which they belong. Wierzbicka seeks to demonstrate that every language has "key concepts," expressed in "key words," which reflect the core values of a given culture. She shows that cultures can be revealingly studied, compared, and explained to outsiders through their key concepts, and that the analytical framework necessary for this purpose is provided by the "natural semantic metalanguage," based on lexical universals, that the author and colleagues have developed on the basis of wide-ranging cross-linguistic investigations. Appealing to anthropologists, psychologists, and philosophers as well as linguists, this book demonstrates that cultural patterns can be studied in a verifiable, rigorous, and non-speculative way, on the basis of empirical evidence and in a coherent theoretical framework.