Understanding American Icons

Author: Arthur Asa Berger
Publisher: Routledge
ISBN: 1315416190
Size: 14.65 MB
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This brief, student-friendly introduction to the study of semiotics uses examples from 25 iconic locations in the United States. From Coney Island to Las Vegas, the World Trade Center to the Grand Canyon, Berger shows how semiotics offers a different lens in understanding locations taken for granted in American culture. He recasts Disneyland according to Freud, channels the Mall of America through Baudrilliard, and sees Mount Rushmore through the lens of Gramsci. A seasoned author of student texts, Berger offers an entertaining, non-threatening way to teach theory to undergraduates and that will fit ideally in classes on cultural studies, American studies, social theory, and tourism.

Media And Communication Research Methods

Author: Arthur Asa Berger
Publisher: SAGE Publications
ISBN: 148337758X
Size: 67.49 MB
Format: PDF
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Media and Communication Research Methods, Fourth Edition is a concise and practical text designed to give students a step-by-step introduction to conducting media and communication research. Offering real-world insights along with the author’s signature animated style, this text makes the discussion of complex qualitative and quantitative methods easy to comprehend. Packed with detailed examples and practical exercises, the Fourth Edition of this bestselling introductory text includes a new chapter on discourse analysis; expanded discussion of social media, expanded coverage of the research process, and more. Ideal for undergraduate and graduate students conducting research for the first time, this accessible text will help students understand, practice, and master media and communication research.

Gizmos Or The Electronic Imperative

Author: Arthur Asa Berger
Publisher: Springer
ISBN: 1137565454
Size: 70.22 MB
Format: PDF, Docs
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Gizmos or: The Electronic Imperative offers a concise series of analyses on the transformative impact of digital devices on American society. With approaches ranging from semiotic theory to psychoanalytic theory, sociological theory to personal reflection, Berger taps the span of knowledge from his prolific career to help readers better understand the role digital devices play both in their technologic, economic, and common-use forms. Using accessible, conversational language and numerous illustrations, Berger deconstructs familiar objects and media for readers ranging from field specialists to everyday cultural consumers alike.

Of Cigarettes High Heels And Other Interesting Things

Author: Marcel Danesi
Publisher: Springer
ISBN: 1349953482
Size: 61.49 MB
Format: PDF, ePub, Mobi
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This book deals with one the most interesting aspects of human life—the search for meaning. It discusses how the science of semiotics is equipped to provide insight on what meaning is and how we produce it. Why is it that certain people routinely put their survival at risk by smoking? Why is it that some women make locomotion difficult for themselves by donning high-heel footwear? Are there unconscious forces at work behind such strange behaviors? This book will attempt to answer such questions by claiming that these behaviors are meaningful in culture-specific ways. The discipline that studies such behaviors and their relation to meanings is called semiotics. Semiotics probes the human condition in its own peculiar way, by unraveling the meanings of signs, which motivate not only the wearing of high heel shoes, but also the construction of words and art forms. Now in its third edition, this landmark introduction to semiotics has been updated with a wealth of new content, focusing on the many developments in digital culture since the previous edition. With the addition of topics such as memes, Selfies, social media profiles, and even Mafia discourse, the new edition comprehensively covers new trends in culture while streamlining treatments of basic semiotics contents.

Peirce On Perception And Reasoning

Author: Kathleen A. Hull
Publisher: Routledge
ISBN: 1315444623
Size: 34.18 MB
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The founder of both American pragmatism and semiotics, Charles Sanders Peirce (1839–1914) is widely regarded as an enormously important and pioneering theorist. In this book, scholars from around the world examine the nature and significance of Peirce’s work on perception, iconicity, and diagrammatic thinking. Abjuring any strict dichotomy between presentational and representational mental activity, Peirce’s theories transform the Aristotelian, Humean, and Kantian paradigms that continue to hold sway today and, in so doing, forge a new path for understanding the centrality of visual thinking in science, education, art, and communication. The essays in this collection cover a wide range of issues related to Peirce’s theories, including the perception of generality; the legacy of ideas being copies of impressions; imagination and its contribution to knowledge; logical graphs, diagrams, and the question of whether their iconicity distinguishes them from other sorts of symbolic notation; how images and diagrams contribute to scientific discovery and make it possible to perceive formal relations; and the importance and danger of using diagrams to convey scientific ideas. This book is a key resource for scholars interested in Perice’s philosophy and its relation to contemporary issues in mathematics, philosophy of mind, philosophy of perception, semiotics, logic, visual thinking, and cognitive science.

Understanding Media Semiotics

Author: Marcel Danesi
Publisher: Bloomsbury Publishing
ISBN: 1350039896
Size: 18.51 MB
Format: PDF, ePub
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Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This book offers students an in-depth guide to help them investigate and understand the media using semiotic theory. It assumes little previous knowledge of the field, avoiding jargon and explaining the issues step by step. The two basic features of the methods used are the historical study of media and their genre and the analysis of the meaning structures that such genres encode. Semiotic analysis is sometimes seen as complicated and difficult to understand; Marcel Danesi shows that on the contrary it can be readily understood and can greatly enrich students' understanding of media texts, from print media right through to the internet.

Signs

Author: Thomas Albert Sebeok
Publisher: University of Toronto Press
ISBN: 9780802084729
Size: 38.68 MB
Format: PDF, ePub
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This updated second edition of Signs combines some of Sebeok's most important essays with a new general introduction, introductory passages at the outset of each chapter, a glossary, and brief biographies of the major semioticians.

Peirce On Signs

Author: James Hoopes
Publisher: UNC Press Books
ISBN: 1469616815
Size: 49.64 MB
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Charles Sanders Peirce (1839-1914) is rapidly becoming recognized as the greatest American philosopher. At the center of his philosophy was a revolutionary model of the way human beings think. Peirce, a logician, challenged traditional models by describing thoughts not as "ideas" but as "signs," external to the self and without meaning unless interpreted by a subsequent thought. His general theory of signs -- or semiotic -- is especially pertinent to methodologies currently being debated in many disciplines. This anthology, the first one-volume work devoted to Peirce's writings on semiotic, provides a much-needed, basic introduction to a complex aspect of his work. James Hoopes has selected the most authoritative texts and supplemented them with informative headnotes. His introduction explains the place of Peirce's semiotic in the history of philosophy and compares Peirce's theory of signs to theories developed in literature and linguistics.

Introducing Social Semiotics

Author: Theo Van Leeuwen
Publisher: Psychology Press
ISBN: 9780415249430
Size: 37.85 MB
Format: PDF, ePub
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Introducing Social Semiotics uses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created through complex semiotic interactions. Practical exercises and examples as wide ranging as furniture arrangements in public places and advertising jingles, provide readers with the knowledge and skills they need to be able to analyze and also produce successful multimodal texts and designs. The book traces the development of semiotic resources through particular channels such as the history of the Press and advertising; and explores how and why these resources change over time, for reasons such as advancing technology. Featuring a full glossary of terms, exercises, discussion points and suggestions for further reading, Introducing Social Semiotics makes concrete the complexities of meaning making and is essential reading for anyone interested in how communication works.