Thinking With Type

Author: Ellen Lupton
Publisher: Chronicle Books
ISBN: 1616890452
Size: 51.62 MB
Format: PDF, ePub
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Our all-time best selling book is now available in a revised and expanded second edition. Thinking with Type is the definitive guide to using typography in visual communication, from the printed page to the computer screen. This revised edition includes forty-eight pages of new content, including the latest information on style sheets for print and the web, the use of ornaments and captions, lining and non-lining numerals, the use of small caps and enlarged capitals, as well as information on captions, font licensing, mixing typefaces, and hand lettering. Throughout the book, visual examples show how to be inventive within systems of typographic form--what the rules are and how to break them. Thinking with Type is a type book for everyone: designers, writers, editors, students, and anyone else who works with words. The popular companion website to Thinking with Type (www.thinkingwithtype.com.) has been revised to reflect the new material in this second edition.

Type On Screen

Author: Ellen Lupton
Publisher: Chronicle Books
ISBN: 161689346X
Size: 51.18 MB
Format: PDF, ePub, Docs
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The long awaited follow-up to our all-time bestseller Thinking with Type is here. Type on Screen is the definitive guide to using classic typographic concepts of form and structure to make dynamic compositions for screen-based applications. Covering a broad range of technologies—from electronic publications and websites to videos and mobile devices—this hands-on primer presents the latest information available to help designers make critical creative decisions, including how to choose typefaces for the screen, how to style beautiful, functional text and navigation, how to apply principles of animation to text, and how to generate new forms and experiences with code-based operations. Type on Screen is an essential design tool for anyone seeking clear and focused guidance about typography for the digital age.

Thinking With Type A Primer For Deisgners

Author: Ellen Lupton
Publisher: Princeton Architectural Press
ISBN: 9781568984483
Size: 75.14 MB
Format: PDF, Kindle
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The organization of letters on a blank sheet—or screen—is the most basic challenge facing anyone who practices design. What type of font to use? How big? How should those letters, words, and paragraphs be aligned, spaced, ordered, shaped, and otherwise manipulated? In this groundbreaking new primer, leading design educator and historian Ellen Lupton provides clear and concise guidance for anyone learning or brushing up on their typographic skills. Thinking with Type is divided into three sections: letter, text, and grid. Each section begins with an easy-to-grasp essay that reviews historical, technological, and theoretical concepts, and is then followed by a set of practical exercises that bring the material covered to life. Sections conclude with examples of work by leading practitioners that demonstrate creative possibilities (along with some classic no-no's to avoid).

Just My Type

Author: Simon Garfield
Publisher: Penguin
ISBN: 1101577819
Size: 71.52 MB
Format: PDF, Mobi
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A hugely entertaining and revealing guide to the history of type that asks, What does your favorite font say about you? Fonts surround us every day, on street signs and buildings, on movie posters and books, and on just about every product we buy. But where do fonts come from, and why do we need so many? Who is responsible for the staid practicality of Times New Roman, the cool anonymity of Arial, or the irritating levity of Comic Sans (and the movement to ban it)? Typefaces are now 560 years old, but we barely knew their names until about twenty years ago when the pull-down font menus on our first computers made us all the gods of type. Beginning in the early days of Gutenberg and ending with the most adventurous digital fonts, Simon Garfield explores the rich history and subtle powers of type. He goes on to investigate a range of modern mysteries, including how Helvetica took over the world, what inspires the seeming ubiquitous use of Trajan on bad movie posters, and exactly why the all-type cover of Men are from Mars, Women are from Venus was so effective. It also examines why the "T" in the Beatles logo is longer than the other letters and how Gotham helped Barack Obama into the White House. A must-have book for the design conscious, Just My Type's cheeky irreverence will also charm everyone who loved Eats, Shoots & Leaves and Schott's Original Miscellany.

How To Be A Graphic Designer Without Losing Your Soul

Author: Adrian Shaughnessy
Publisher: Chronicle Books
ISBN: 1616891165
Size: 12.84 MB
Format: PDF, Mobi
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Published to instant acclaim in 2005, our best selling How to Be a Graphic Designer without Losing Your Soul has become a trusted resource for graphic designers around the world, combining practical advice with philosophical guidance to help young professionals embark on their careers. This new, expanded edition brings this essential text up to date with new chapters on professional skills, the creative process, and global trends that include social responsibility, ethics, and the rise of digital culture. How to Be a Graphic Designer offers clear, concise guidance along with focused, no-nonsense strategies for setting up, running, and promoting a studio; finding work; and collaborating with clients. The book also includes inspiring new interviews with leading designers, including Jonathan Barnbrook, Sara De Bondt, Stephen Doyle, Ben Drury, Paul Sahre, Dmitri Siegel, Sophie Thomas, and Magnus Vol Mathiassen

Lettering Type Creating Letters And Designing Typefaces

Author: Bruce Willen
Publisher: Princeton Architectural Press
ISBN: 9781568987651
Size: 10.68 MB
Format: PDF, ePub, Mobi
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A guide to type design and lettering that includes relevant theory, history, explanatory diagrams, exercises, photographs, and illustrations, and features interviews with various designers, artists, and illustrators.

D I Y Design It Yourself

Author: Ellen Lupton
Publisher: Princeton Architectural Press
ISBN: 9781568985527
Size: 46.97 MB
Format: PDF, ePub, Docs
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Instruction for designing blogs, books, business cards, CD and DVD packaging, embroidery, envelopes, flyers, gifts, housewares, invitations, logos, newsletters, note cards, photo albums, presentations, press kits, stationery, stickers, t-shirts, totes, wall graphics, web sites, and zines.

Graphic Design Thinking

Author: Ellen Lupton
Publisher: Princeton Architectural Press
ISBN: 9781568989792
Size: 17.54 MB
Format: PDF, Kindle
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Creativity is more than an inborn talent; it is a hard-earned skill, and like any other skill, it improves with practice. Graphic Design Thinking: How to Define Problems, Get Ideas, and Create Form explores a variety of informal techniques ranging from quick, seat-of-the-pants approaches to more formal research methods for stimulating fresh thinking, and ultimately arriving at compelling and viable solutions. In the style with which author Ellen has come to been known hands-on, up-close approach to instructional design writing brainstorming techniques are grouped around the three basic phases of the design process: defining the problem, inventing ideas, and creating form. Creative research methods include focus groups, interviewing, brand mapping, and co-design. Each method is explained with a brief narrative text followed by a variety of visual demonstrations and case studies. Also included are discussions with leading professionals, including Art Chantry, Ivan Chermayeff, Jessica Helfand, Steven Heller, Abott Miller, Christoph Niemann, Paula Scher, and Martin Venezky, about how they get ideas and what they do when the well runs dry. The book is directed at working designers, design students, and anyone who wants to apply inventive thought patterns to everyday creative challenges.

Designing Type

Author: Karen Cheng
Publisher: Yale University Press
ISBN: 9780300111507
Size: 12.83 MB
Format: PDF, Kindle
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One of the most essential tools of graphic design, typography influences the appearance of visual print materials perhaps more than any other component. This essential book explains the processes behind creating and designing type. Author Karen Cheng discusses issues of structure, optical compensation, and legibility, with special emphasis given to the often overlooked relationships between letters and shapes in font design. The book is illustrated with numerous diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams. A wide range of classic and modern typefaces is analyzed, including those from many premier contemporary type foundries. Introductory essays and diagrams emphasize the history of type, the primary systems of typeface classification, the two main proportional systems for type, the parts of a letter, the effects of new technology on design methodology, the optical illusions that affect density and balance in letterforms, and the differences in form between basic serif typestyles. The book provides detailed guidelines for creating serif and sans serif letters, numbers, punctuation, and accents. As design clients increasingly call for original and custom typefaces, Designing Type is a superb reference for both students and professional graphic designers.

Design Writing Research

Author: Ellen Lupton
Publisher: Princeton Architectural Press
ISBN:
Size: 32.30 MB
Format: PDF
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Ellen Lupton and J. Abbott Miller are the founders and directors of the graphic design program at the Maryland Institute of Art, as well as the authors of numerous books on design (Mixing Messages, Dimensional Typography, Mechanical Brides, see pages 25-26). This collection of their essays on graphic design, winner of a Design Destinction Award from I.D. Magazine's Annual Design Review, is now available for the first time in paperback format. "In these theoretical essays, the author-designers create their most challenging, playful, and original work". -- Michael Rock, I.D. Magazine "It is striking not just in ambition, range, and detail, but also in their attempt to embody ideas in and through design, taking seriously the fact that form and content intertwine". -- Robin Kinross, Eye "A pleasure to look at, to read, and to go back to over and over again. The writing is well researched, offers new ideas, and even a little controversy now and then. This is what contemporary design, writing,and research look like". -- Erik Spiekermann, Blueprint "Serious, considered, and provocative". -- Tod Lippy, Print