The Texture Of Culture

Author: A. Semenenko
Publisher: Springer
ISBN: 1137008547
Size: 18.81 MB
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In this introduction to the semiotic theory of one of the most innovative theorists of the twentieth century, the Russian literary scholar and semiotician Yuri Lotman, offers a new look at Lotman's profound legacy by conceptualizing his ideas in modern context and presenting them as a useful tool of cultural analysis.

Cultural Semiotics

Author: Anna Maria Lorusso
Publisher: Springer
ISBN: 1137546999
Size: 67.14 MB
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Through a reevaluation of the work of some of the most important thinkers of the twentieth century, this book details how semiotics, social sense, and social communication can function together to analyze how culture works in the contemporary era.

The History Of The Kiss

Author: M. Danesi
Publisher: Springer
ISBN: 1137376856
Size: 52.49 MB
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How and when did the kiss become a vital sign of romance and love? In this wide-ranging book, pop culture expert Marcel Danesi takes the reader on a fascinating journey through the history of the kiss, from poetry and painting to movies and popular songs, and argues that its romantic incarnation signaled the birth of popular culture.

Universe Of The Mind

Author: Yuri M. Lotman
Publisher: I.B.Tauris
ISBN: 9781850433750
Size: 18.99 MB
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This work is the author's seminal text in cultural semiotics. It lays out the theoretical structure upon which all his work is built, for another generation of readers engaged with critical theory and cultural studies, with philosophy and historiography. It is a full-scale undertaking to show the workings of the semiotic space in which human society as a whole functions, and in which the individual is caught up.

Marketing Semiotics

Author: Laura R. Oswald
Publisher: OUP Oxford
ISBN: 019164790X
Size: 73.33 MB
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Everyday consumers buy into the concept of brands and their associated meanings - the perception of quality, a symbolic relationship, a vicarious experience, or even a sense of identity. Marketing Semiotics suggests that the extent to which consumers recognize, internalize, and relate to brand meanings is not only an academic question. These meanings contribute to 'brand equity', the financial value of intangible brand benefits that exceed the use value of goods, and impacts upon a firm's financial performance. Therefore, the management of brand equity demands first and foremost the management of brand meanings, or semiotics. The book uses structural semiotics, a discipline that extends the laws of structural linguistics to the analysis of verbal, visual, and spatial sign systems, to shed light on the cultural codes and discourse of brands. It proposes that semiotic research should form the cornerstone of brand equity management, since brands rely so heavily on sign systems that contribute to profitability by distinguishing brands from simple commodities, from competitors, and engaging consumers in the brand world. The book includes dozens of global business cases where semiotics has been used to refocus, reposition, or extend the brand to new products, customers, and markets. Drawing upon twenty years of academic and consulting experience, the book provides actionable direction for steering brands through technological and cultural change, differentiating brands in the competitive environment, and counteracting the natural depletion of brand meaning over time.

The Routledge Companion To Remix Studies

Author: Eduardo Navas
Publisher: Routledge
ISBN: 1134748817
Size: 27.26 MB
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The Routledge Companion to Remix Studies comprises contemporary texts by key authors and artists who are active in the emerging field of remix studies. As an organic international movement, remix culture originated in the popular music culture of the 1970s, and has since grown into a rich cultural activity encompassing numerous forms of media. The act of recombining pre-existing material brings up pressing questions of authenticity, reception, authorship, copyright, and the techno-politics of media activism. This book approaches remix studies from various angles, including sections on history, aesthetics, ethics, politics, and practice, and presents theoretical chapters alongside case studies of remix projects. The Routledge Companion to Remix Studies is a valuable resource for both researchers and remix practitioners, as well as a teaching tool for instructors using remix practices in the classroom.

The Concise Encyclopedia Of Communication

Author: Wolfgang Donsbach
Publisher: John Wiley & Sons
ISBN: 1118789318
Size: 75.57 MB
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This concise volume presents key concepts and entries from the twelve-volume ICA International Encyclopedia of Communication (2008), condensing leading scholarship into a practical and valuable single volume. Based on the definitive twelve-volume IEC, this new concise edition presents key concepts and the most relevant headwords of communication science in an A-Z format in an up-to-date manner Jointly published with the International Communication Association (ICA), the leading academic association of the discipline in the world Represents the best and most up-to-date international research in this dynamic and interdisciplinary field Contributions come from hundreds of authors who represent excellence in their respective fields An affordable volume available in print or online

A Critical Companion To Zoosemiotics

Author: Dario Martinelli
Publisher: Springer Science & Business Media
ISBN: 9789048192496
Size: 21.99 MB
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A critical companion of zoosemiotics is the first attempt to systematise the study of animal communication and signification through its most important and/or problematic terms and concepts, and its most representative scholars. It is a companion, in that it attempts to cover the entire range of key terms in the field, and it's critical, in that it aims not only to describe, but also to discuss, problematise and, in some cases, resolve, these terms.

Rethinking National Literatures And The Literary Canon In Scandinavia

Author: Ann-Sofie Lönngren
Publisher: Cambridge Scholars Publishing
ISBN: 1443885037
Size: 57.24 MB
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The literary field and canon in the Nordic countries are under constant negotiation and transformation, with various alternative literatures having evolved alongside the majority literatures of these nations in recent decades. These new phenomena, constructed around perspectives regarding language, ethnicity, sexuality, gender and social class, have been categorised as migration, minority and queer literatures. Rethinking National Literatures and the Literary Canon in Scandinavia highlights these literatures and their histories, roles and impacts on both the literary establishment and (post)modern societies in the Nordic region. It also discusses how the constructions of national literary canons today are challenged by the influence of various critical perspectives, including postcolonial theories, and queer, indigenous, ethnic literary and gender studies. On a broader level, the book showcases the position literature has in the building of national identities in Nordic nation-states, and, in the process, demonstrates that the plurality of perspectives in literary studies has the potential to question the fundamentals of the literary canon, canon formations, national self-understanding, and identity. The book is composed of nine articles authored by literary scholars in Finland, Sápmi, Sweden, and Denmark. It addresses issues such as methodological nationalism in literary scholarship, the uses of concepts such as “transnational” and “immigrant” literature, the ways in which traditional Sámi features are employed in contemporary Sámi poetry, postcolonial representations in Nordic literature, and the ways that political processes of “Othering” are made visible in contemporary literature’s uses of traditional Scandinavian folklore. Read together, these articles provide an overview of some of the challenges and changes in Nordic literature today.

Popular Culture

Author: Marcel Danesi
Publisher: Rowman & Littlefield Publishers
ISBN: 1442217847
Size: 55.23 MB
Format: PDF
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Popular Culture: Introductory Perspectives seeks to define pop culture by exploring the ways that it fulfills our human desire for meaning. The second edition investigates current contexts for popular culture, including the rise of the digital global village through new technology and offers up-to-date examples that connect with today's students.