The Norton Field Guide To Writing

Author: Richard Bullock
Publisher: W. W. Norton
ISBN: 9780393919561
Size: 25.80 MB
Format: PDF, Kindle
View: 7002
Download
Flexible, easy to use, just enough detail?and now the number-one best seller. With just enough detail ? and color-coded links that send students to more detail if they need it ? this is the rhetoric that tells students what they need to know and resists the temptation to tell them everything there is to know. Designed for easy reference ? with menus, directories, and a combined glossary/index. The Third Edition has new chapters on academic writing, choosing genres, writing online, and choosing media, as well as new attention to multimodal writing. The Norton Field Guide to Writing is available with a handbook, an anthology, or both ? and all versions are now available as low-cost ebooks.

The Norton Field Guide To Writing

Author: Richard Bullock
Publisher:
ISBN: 9780393655803
Size: 63.54 MB
Format: PDF, ePub, Docs
View: 7173
Download
The best-selling, most flexible rhetoric--now with advice for reading and writing across disciplines

The Norton Field Guide To Writing With Readings And Handbook

Author: Richard Bullock
Publisher:
ISBN: 9780393639292
Size: 35.43 MB
Format: PDF, ePub
View: 6402
Download
The Norton Field Guide to Writing features short chapters addressing every writing topic a High School student needs. Menus, directories, documentation templates, and a unique Glossary/Index make it easy for students to find the information they need quickly and efficiently. The section of Readings provides students with examples of good writing that will spark discussion and provide inspiration for student writing, while a user-friendly Handbook helps students edit what they write.

The Little Seagull Handbook Second Edition

Author: Richard Bullock
Publisher: W. W. Norton
ISBN: 9780393935806
Size: 21.82 MB
Format: PDF, ePub
View: 4376
Download
A pocket-sized handbook that's easy to use and covers the kinds of writing college students need to do. The Little Seagull Handbook offers the kind of succinct advice students need about grammar, punctuation, documentation, and the writing process—an in addition, it covers the kinds of writing they are most often assigned—reports, analyses, narratives, and more. The second edition includes unique help for students whose primary language is not English. Available in two versions—with and without exercises.

They Say I Say The Moves That Matter In Academic Writing

Author: Cathy Birkenstein
Publisher: W. W. Norton & Company
ISBN: 0393631672
Size: 65.10 MB
Format: PDF, ePub
View: 1936
Download
This book identifies the key rhetorical moves in academic writing. It shows students how to frame their arguments as a response to what others have said and provides templates to help them start making the moves. The fourth edition features many NEW examples from academic writing, a NEW chapter on Entering Online Discussions, and a thoroughly updated chapter on Writing in the Social Sciences. Finally, two NEW readings provide current examples of the rhetorical moves in action.

The Little Seagull Handbook

Author: Michal Brody
Publisher: W. W. Norton
ISBN: 9780393602647
Size: 19.47 MB
Format: PDF
View: 3849
Download
Most handbooks include chapters on various general writing topics (e.g., the writing process or the elements of an argument), but few cover the specific kinds of writing students are assigned to do. The Little Seagull has chapters on reports, analyses, and all the other genres that college students are most often assigned. And because it's so small, so easy to use, and so affordable, it's proven to be a popular alternative to larger (and much more costly) handbooks. The 3rd Edition adds a new section on editing the errors that matter--and free access to InQuizitive for Writers, which provides practice in editing the same errors.

The Copywriter S Handbook

Author: Robert W. Bly
Publisher: Holt Paperbacks
ISBN: 9781429900157
Size: 68.58 MB
Format: PDF, Docs
View: 6585
Download
The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy