The Digital Dealership

Author: Volker Jaeckel
Publisher: CreateSpace
ISBN: 9781500501402
Size: 25.86 MB
Format: PDF, Mobi
View: 1083
The automotive digital marketing arena and the desired success for creating an optimal online exposure for your cars and your dealership can be overwhelming. This book will give you an insight how to conquer these digital obstacles and become victorious in today's online operations of a modern car dealership via tried, tested and implemented processes. When you are looking for a battle worn roadmap to success, seeking a structured approach for a plan of attack showing indeed somebody has walked the walk and not just is talking the talk - "The Digital Dealership" will assist you to minimize mistakes, maximize efficiency, detect and address obstacles and defeat your competition. "The Digital Dealership" will permit intimate insights on how your customers are using the web to find their next ride. You will further discover that the model of the Sales Funnel has shifted and that is now more than ever important to allow your business intelligence, also known as Analytics and Metrics align with your next tactical steps to create your stronghold of a complex online as well as offline Marketing strategy. From assembling your team of digital specialists and online sales troops, to nourishing a healthy team environment over to having indeed a solid plan drafted and mapped out, this guide will walk you through step by step to create and execute a digital strategy that counts. > Learn how to drive your strategic operations and establish checkpoints > Know and understand your competition and how they affect your strategy > Decide on your approach how, when and what you will tackle with the right marketing vehicles > Discover proven techniques and tips that will accelerate your overall digital goals Finally, a practical, (online car-sales) battle-worn blueprint on how to build a quality digital strategy, and implement the necessary steps and processes for your dealership that have propelled online sales people and marketing peeps to the top of their profession. After this read, you and your teams will sell more cars. Congratulations to you having chosen this beautiful and wonderful career path.

Mastering Automotive Digital Marketing 2017 Edition

Author: Brian Pasch
Publisher: BookBaby
ISBN: 1483591646
Size: 65.66 MB
Format: PDF, ePub, Docs
View: 2668
Dealers, You Are in the Ecommerce Business! Before you disagree, consider that YOUR customers want you in the ecommerce business. This simple fact will drive everyone in our industry deeper and deeper into the Internet. As our industry evolves to become an ecommerce enterprise new challenges and new opportunities will arise. This book is your roadmap for success and your best defense against complacency. The content that I share will compel you to change because the opportunities will be clear. How You Can Leverage This Book The responsibilities associated with being a Dealer Principal or General Manager are considerable, but you need to make significant strategic moves. 1. Someone in your dealership needs to understand the recommendations in this book, which we are calling the Digital Marketing Manager. 2. You must give this person your support, authority, and the resources needed to sell more cars. 3. Hold them responsible. Dealer Principals and General Managers must get more involved in the Internet side of the business, but reading this entire book will be akin to walking on a bed of hot coals. I don’t expect you to read this entire book but you need to start digesting sections of its content. Identify someone in your dealership that is capable of reading this book and applying the recommendations I make to improve your online marketing strategy. You are in the ecommerce business so you need to revamp your management strategy and look at the metrics that ecommerce companies use to connect with consumers online. Each chapter of this book has specific recommendations that can improve your dealership’s operations. You should meet with whomever you assign to read this book to discuss which actions they will be taking based on the content contained in each chapter. The automotive professionals that apply the knowledge in this book to their business will be well rewarded. So what are you waiting for? Pick up this book and start reading.

The Prosperity Equation

Author: James A. Ziegler
Publisher: Advantage Media Group
ISBN: 1599320177
Size: 28.22 MB
Format: PDF, ePub, Mobi
View: 5039
Written by accomplished professional speaker and business consultant, James A. Ziegler, CSP, HSG, The Prosperity Equation shares the journey that took one man from desolation to success. It's about how to achieve great personal wealth and security. This down to Earth book is written in a personable conversational style as if Ziegler was right in the room speaking with you. The author interweaves personal stories with 'the pillars of prosperity'. the conceptual strategy that made him successful and wealthy. Not for the faint hearted, Ziegler's style in often brash, forthright and in your face - the author who says, ""success leads to excess,"" actually lives the dream himself with expensive jewelry, luxury cars, fine restaurants, travel, and an extravagant home. The man is high-energy and perpetual motion: his enthusiasm is contagious. He will be the first to tell you that prosperity is about much more than money. It is about quality of life and security. His definition of prosperity is a total package that includes having abundance to share your good fortune with others as well as having the ability to car for your family and those you care about. Wealth provides choices. The bottom line in Ziegler's world is that very few wealthy people are 'employees'. Of you want to freedom and the ability to control your destiny, you have got to start and grown your own business. The Prosperity Equation: New Millennium Edition is about how to achieve those goals and enjoy the lifestyle you have only dreamed about.

Horatio S Drive

Author: Dayton Duncan
Publisher: Knopf
ISBN: 037541536X
Size: 39.36 MB
Format: PDF, Mobi
View: 6220
Chronicles the nation's first road trip by Horatio Jackson, a thirty-one-year-old Vermont doctor who drove his car from San Francisco to New York on mainly unpaved roads in 1903.

84 Charing Cross Road

Author: Helene Hanff
Publisher: Important Books
ISBN: 9788087888728
Size: 12.46 MB
Format: PDF, ePub, Docs
View: 941
What started as a request for an out-of-print book evolved into a 20-year friendship between Helene Hanff, a freelance writer living in New York, and Frank Doel, a used-book dealer in London.

Automotive Social Business 2 0

Author: Kathi Kruse
ISBN: 9781534775831
Size: 76.49 MB
Format: PDF
View: 3881
We are in the greatest consumer revolution of our lifetime. As the automotive industry climbs its way back from the Great Recession, and confronts disruptive competition, we're witnessing car shoppers and buyers shifting in their decision process. 95% of car purchases begin on the Internet. (Google Consumer Study). Consumers speak to each other using social media and dealers must participate in those conversations to be relevant and authoritative. To remain competitive, today's retailers must reach customers where they are and that's social media. This revised and refreshed 2.0 edition is ready to help you become an automotive social business!


Author: Jason Ryan
Publisher: Rowman & Littlefield
ISBN: 0762767995
Size: 21.61 MB
Format: PDF, ePub, Docs
View: 7360
In the late 1970s and early '80s, a cadre of freewheeling, Southern pot smugglers lived at the crossroads of Miami Vice and a Jimmy Buffett song. These irrepressible adventurers unloaded nearly a billion dollars worth of marijuana and hashish through the eastern seaboard’s marshes. Then came their undoing: Operation Jackpot, one of the largest drug investigations ever and an opening volley in Ronald Reagan’s War on Drugs. In Jackpot, author Jason Ryan takes us back to the heady days before drug smuggling was synonymous with deadly gunplay. During this golden age of marijuana trafficking, the country’s most prominent kingpins were a group of wayward and fun-loving Southern gentlemen who forsook college educations to sail drug-laden luxury sailboats across the Mediterranean, the Atlantic, and the Caribbean. Les Riley, Barry Foy, and their comrades eschewed violence as much as they loved pleasure, and it was greed, lust, and disaster at sea that ultimately caught up with them, along with the law. In a cat-and-mouse game played out in exotic locations across the globe, the smugglers sailed through hurricanes, broke out of jail and survived encounters with armed militants in Colombia, Grenada and Lebanon. Based on years of research and interviews with imprisoned and recently released smugglers and the law enforcement agents who tracked them down, Jackpot is sure to become a classic story from America's controversial Drug Wars. “The adventures, the long-gone economy, and the sting that ultimately brought them down and changed US drug policy are meticulously documented and lucidly spun…. Part New Yorker feature-part Jimmy Buffet song. . . . The result is adventuresome, lavish, informative fun.” —GQ “[A] rollicking story, Ryan manages to pack in one amusing tale after another.... Jackpot is a rip-roaring good read.” —Charleston City Paper “High times on the high seas: Investigative reporter Ryan recounts the glory days of dope smuggling and their terrible denouement.... A well-told tale of true crime that provides a few good arguments for why it should not be a crime at all.” —Kirkus Reviews “Reads like an international thriller. . . . chock-a-block with hilarious and hair-raising anecdotes of fast times.” —New York Journal of Books “[A] thoroughly researched account of Operation Jackpot, the drug investigation that ended the reign of South Carolina’s ‘gentlemen smugglers,’.... Ryan recreates the era with a vivid, sun-drenched intensity.” —Publishers Weekly

The Road Warriors Danger Death And The Rush Of Wrestling

Author: Joe "Animal" Laurinaitis
Publisher: Medallion Media Group
ISBN: 1605421642
Size: 48.96 MB
Format: PDF, ePub, Mobi
View: 1511
Delivering an inside account of one of wrestling's most famous fighters, this autobiography offers a rare chance to learn about Joe "Animal" Laurinaitis's life both inside and outside the ring. Revealing riveting stories about his participation in the 1980s and 1990s superstar wrestling team the Road Warriors, it recounts memorable fights with his partner Mike "Hawk" Hegstrand. He describes how he and Mike rose to become a revolutionary tag team—reinventing themselves with spiky accessories and wearing face paint before it was popular—and chronicles famous rivalries, movement between different wrestling associations, and dealing with Mike's longtime struggle with drugs and alcohol. He also invites fans into his personal life and discusses his family and newfound Christian faith. Featuring stories of incredible physical feats and deep-felt companionship, this testimony will help fans relive the glory days of a wrestling legacy.

Fast Food Nation

Author: Eric Schlosser
Publisher: Houghton Mifflin Harcourt
ISBN: 0547750331
Size: 48.63 MB
Format: PDF
View: 685
Explores the homogenization of American culture and the impact of the fast food industry on modern-day health, economy, politics, popular culture, entertainment, and food production.

The Glass Castle

Author: Jeannette Walls
Publisher: Simon and Schuster
ISBN: 1439156964
Size: 36.18 MB
Format: PDF, ePub
View: 5338
The child of an alcoholic father and an eccentric artist mother discusses her family's nomadic upbringing, during which she and her siblings fended for themselves while their parents outmaneuvered bill collectors and the authorities.