The Dark Side Of Social Media

Author: Angeline Close Scheinbaum
Publisher: Routledge
ISBN: 1351683802
Size: 19.56 MB
Format: PDF, Mobi
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The Dark Side of Social Media takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing on concerns for consumers, organizations, and brands. Using the concepts of digital drama and digital over-engagement, established as well as emerging scholars in marketing, advertising, and communications present research on some unintended consequences of social media including body shaming, online fraud, cyberbullying, online brand protests, social media addiction, privacy, and revenge pornography. It is a must-read for scholars, practitioners, and students interested in consumer psychology, consumer behavior, social media, advertising, marketing, sociology, science and technology management, public relations, and communication.

The Dark Side Of Social Media

Author: Angeline Close Scheinbaum
Publisher:
ISBN: 9781138052550
Size: 24.56 MB
Format: PDF, Kindle
View: 919
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Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- About the Editor -- Contributors -- Foreword: The Bright Side of Social Media -- Foreword: The Dark Side of Social Media -- Part I A Framework for The Dark Side of Social Media -- 1 A Framework for the Dark Side of Social Media: From Digital Drama to Digital Over-Engagement -- Part II Unfortunate Areas of Digital Drama -- 2 Social Media, Online Sharing, and the Ethical Complexity of Consent in Revenge Porn -- 3 Powerful Bullies and Silent Victims in Cyber Space: The Darkness of Social Media -- 4 Crossing the #BikiniBridge: Exploring the Role of Social Media in Propagating Body Image Trends -- 5 Cheaters, Trolls, and Ninja Looters: The Dark Side of Psychological Ownership -- Part III Some Unintended Consequences for Consumers -- 6 Being Yourself Online: Why Facebook Users Display Their Desired Self -- 7 Emotional Intelligence, Behavioral Procrastination, and Online (Over)consumption -- Part IV Some Unintended Consequences for Brands/Business -- 8 When Corporate Partnerships are NOT Awesome: Leveraging Corporate Missteps and Activist Sentiment in Social Media -- 9 Is More Less, or Is Less More?: Social Media's Role in Increasing (and Reducing) Information Overload from News Sources -- Part V New Opportunities and Challenges for Social Media -- 10 Consumer Privacy and The New Mobile Commerce -- 11 Exploring the Challenges of Social Media Use in Higher Education -- 12 Mommy Blogs and Online Communities: Emotions and Cognitions of Working Mothers -- Index

The Dark Side Of Social Media

Author: Angeline Close Scheinbaum
Publisher:
ISBN: 9781138052567
Size: 65.84 MB
Format: PDF, ePub
View: 1141
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The Dark Side of Social Media takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing on concerns for consumers, organizations, and brands. Using the concepts of digital drama and digital over-engagement, established as well as emerging scholars in marketing, advertising, and communications present research on some unintended consequences of social media including body shaming, online fraud, cyberbullying, online brand protests, social media addiction, privacy, and revenge pornography. It is a must read for scholars, practitioners, and students interested in consumer psychology, consumer behavior, social media, advertising, marketing, sociology, science and technology management, public relations, and communication.

The Dragonfly Effect

Author: Jennifer Aaker
Publisher: John Wiley & Sons
ISBN: 0470614153
Size: 78.25 MB
Format: PDF, ePub, Mobi
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Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal results Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty Leverage the power of design thinking and psychological research with practical strategies Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States The Dragonfly Effect shows that you don't need money or power to inspire seismic change.

Messing With The Enemy

Author: Clint Watts
Publisher: HarperCollins
ISBN: 0062796011
Size: 27.37 MB
Format: PDF
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A former FBI Special Agent and leading cyber-security expert offers a devastating and essential look at the misinformation campaigns, fake news, and electronic espionage operations that have become the cutting edge of modern warfare—and how we can protect ourselves and our country against them. Clint Watts electrified the nation when he testified in front of the House Intelligence Committee regarding Russian interference in the 2016 election. In Messing with the Enemy, the cyber and homeland security expert introduces us to a frightening world in which terrorists and cyber criminals don’t hack your computer, they hack your mind. Watts reveals how these malefactors use your information and that of your friends and family to work for them through social media, which they use to map your social networks, scour your world affiliations, and master your fears and preferences. Thanks to the schemes engineered by social media manipulators using you and your information, business executives have coughed up millions in fraudulent wire transfers, seemingly good kids have joined the Islamic State, and staunch anti-communist Reagan Republicans have cheered the Russian government’s hacking of a Democratic presidential candidate’s e-mails. Watts knows how they do it because he’s mirrored their methods to understand their intentions, combat their actions, and coopt their efforts. Watts examines a particular social media platform—from Twitter to internet Forums to Facebook to LinkedIn—and a specific bad actor—from al Qaeda to the Islamic State to the Russian and Syrian governments—to illuminate exactly how social media tracking is used for nefarious purposes. He explains how he’s learned, through his successes and his failures, to engage with hackers, terrorists, and even the Russians—and how these interactions have generated methods of fighting back. Shocking, funny, and eye-opening, Messing with the Enemy is a deeply urgent guide for living safe and smart in a super-connected world.

The Dark Side Of Social Media

Author: Nilda M. Garcia
Publisher:
ISBN:
Size: 44.97 MB
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The rapid increase in the use of social media during the "war on drugs" in Mexico, especially in the first decades of the 21st century, has stimulated a growing research agenda in academia. To date, this scholarship has focused primarily on investigating the opportunities social media platforms such as Facebook, Twitter, and YouTube offer to civilians as organizing mechanisms, to fill the informational vacuum left by the tightly selfcensured mainstream media outlets, and as a tool for survival. Yet, in Mexico, the use of these platforms has taken a darker, more sinister turn. Research exploring the use of social media platforms has largely ignored the fact that these communication outlets also provide major opportunities for criminal organizationsto engage in public relations strategies, ease their recruitment tactics, send threatening messages to government authorities, civilians, and to warn off potential rivals. With the intent to fill the theoretical and empirical vacuum, this dissertation answers: What is the effect of social media use on drug cartels survival capacity in Mexico? Is the use of social media empowering Mexican drug cartels?

Confronting The Internet S Dark Side

Author: Raphael Cohen-Almagor
Publisher: Cambridge University Press
ISBN: 1107105595
Size: 44.36 MB
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This book outlines social and moral guidelines to combat violent, hateful, and illegal activity on the Internet.

The Dark Side Of Crm

Author: Bang Nguyen
Publisher: Routledge
ISBN: 1317622006
Size: 41.97 MB
Format: PDF, Kindle
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Customers are treated badly. Not all customers. Not always. But many are and often. Some customers are bad. They treat firms badly. Firms have to react. Employees and customers endure the consequences. Such bad behaviours, by firms and customers, have consequences for perceptions of trust and fairness, for endorsements and referrals, for repeat purchasing and loyalty, and ultimately for a firm’s profitability and RoI. The management of customer relationships is core to the success and even survival of the firm. As The Dark Side of CRM explores, this is an area fraught with difficulties, duplicitous practice and undesirable behaviours. These need acknowledging, mitigating and controlling. This book is the first of its kind to define these dark sides, exploring also how firms and policy-makers might address such behaviours and manage them successfully. With contributions from many of the leading exponents globally of CRM and understanding customers, The Dark Side of CRM is essential reading for students, researchers and practitioners interested in managing customers, relationship marketing and CRM, as well as social media and marketing strategy.

Social Media Security

Author: Michael Cross
Publisher: Newnes
ISBN: 1597499870
Size: 22.35 MB
Format: PDF
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Social networks, particularly public ones, have become part of the fabric of how we communicate and collaborate as a society. With value from micro-level personal networking to macro-level outreach, social networking has become pervasive in people’s lives and is now becoming a significant driving force in business. These new platforms have provided new approaches to many critical enterprise functions, including identifying, communicating, and gathering feedback with customers (e.g., Facebook, Ning); locating expertise (e.g., LinkedIn); providing new communication platforms (e.g., Twitter); and collaborating with a community, small or large (e.g., wikis). However, many organizations have stayed away from potential benefits of social networks because of the significant risks associated with them. This book will help an organization understand the risks present in social networks and provide a framework covering policy, training and technology to address those concerns and mitigate the risks presented to leverage social media in their organization. The book also acknowledges that many organizations have already exposed themselves to more risk than they think from social networking and offers strategies for "dialing it back" to retake control. Defines an organization's goals for social networking Presents the risks present in social networking and how to mitigate them Explains how to maintain continuous social networking security

The Net Delusion

Author: Evgeny Morozov
Publisher: PublicAffairs
ISBN: 1610391632
Size: 54.96 MB
Format: PDF, ePub
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Updated with a new Afterword “The revolution will be Twittered!” declared journalist Andrew Sullivan after protests erupted in Iran. But as journalist and social commentator Evgeny Morozov argues in The Net Delusion, the Internet is a tool that both revolutionaries and authoritarian governments can use. For all of the talk in the West about the power of the Internet to democratize societies, regimes in Iran and China are as stable and repressive as ever. Social media sites have been used there to entrench dictators and threaten dissidents, making it harder—not easier—to promote democracy. Marshalling a compelling set of case studies, The Net Delusion shows why the cyber-utopian stance that the Internet is inherently liberating is wrong, and how ambitious and seemingly noble initiatives like the promotion of “Internet freedom” are misguided and, on occasion, harmful.