The Bare Bones Introduction To Integrated Marketing Communication

Author: Robyn Blakeman
Publisher: Rowman & Littlefield
ISBN: 9780742555419
Size: 61.50 MB
Format: PDF, ePub, Docs
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This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession.

Bare Bones Introduction To Integrated Marketing Communication

Author: CTI Reviews
Publisher: Cram101 Textbook Reviews
ISBN: 1467220205
Size: 62.87 MB
Format: PDF
View: 5063
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Facts101 is your complete guide to Bare Bones Introduction To Integrated Marketing Communication. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

Integrated Marketing Communication

Author: Robyn Blakeman
Publisher: Rowman & Littlefield
ISBN: 1538101068
Size: 19.72 MB
Format: PDF, ePub, Docs
View: 4911
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Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and practices, and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion.

Integrated Marketing Communication

Author: Robyn Blakeman
Publisher: Rowman & Littlefield
ISBN: 1538101068
Size: 26.23 MB
Format: PDF, Mobi
View: 2404
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Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and practices, and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion.

Kellogg On Integrated Marketing

Author: Dawn Iacobucci
Publisher: John Wiley & Sons
ISBN: 9780471204763
Size: 20.40 MB
Format: PDF, Docs
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Marketing experts Iacobucci and Calder here offer managers a better way to think about database marketing. This book takes the usual quantitative database concepts and integrates them with qualitative special-relationship marketing concepts, thus broadening the book's appeal.

Advertising Campaign Strategy A Guide To Marketing Communication Plans

Author: Donald Parente
Publisher: Cengage Learning
ISBN: 1305445120
Size: 67.49 MB
Format: PDF, Kindle
View: 580
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How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you'll need to succeed in the class now and get your project chosen in the future. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Strategic Uses Of Alternative Media Just The Essentials

Author: Robyn Blakemen
Publisher: Routledge
ISBN: 1317459326
Size: 38.35 MB
Format: PDF, ePub
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Designed for students and practitioners in the fields of organizational behavior and human resource training and development, this book examines improving organizational communication. Terrence Gargiulo shows how the use of storytelling is the key to effective communication and learning.

Nontraditional Media In Marketing And Advertising

Author: Robyn Blakeman
Publisher: SAGE
ISBN: 1412997615
Size: 72.12 MB
Format: PDF, Docs
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Nontraditional Media in Marketing and Advertising by Robyn Blakeman is a concise guide that offers a step-by-step approach to the strategic use of nontraditional media by both marketing and advertising professionals. The text focuses on methods used as an alternative choice to more traditional marketing and advertising methods such as print and broadcast mediums. To assess the efficacy of nontraditional methods, Blakeman looks at why a marketing team might choose nontraditional media vehicles over (or alongside) more traditional ones, how it can be used to attract smaller niche markets, and where nontraditional media is headed. Blakeman also explores how nontraditional media, which can offer creative and unusual options for marketing and adversiting, deliver meaningful and memorable ads that are often more effective at reaching the target audience than traditional vehicles, since they are often unexpected. Understanding nontraditional media and its role in delivering a strategic message to the target market requires professionals to understand what options are available and how they will be used, as well as the projected return on investment. This must-have guide is perfect for facilitating this understanding!

The Brains Behind Great Ad Campaigns

Author: Margo Berman
Publisher: Rowman & Littlefield Publishers
ISBN: 1461644127
Size: 13.27 MB
Format: PDF
View: 6697
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Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.

Thinking Through Communication

Author: Sarah Trenholm
Publisher: Routledge
ISBN: 1351996258
Size: 67.17 MB
Format: PDF, Docs
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Now in its eighth edition, Thinking Through Communication provides a balanced introduction to the fundamental theories and principles of communication. It explores communication in a variety of contexts—from interpersonal to group to mass media—and can be used in both theoryand skills-based courses. With a dynamic approach, Trenholm helps students to develop a better understanding of communication as a field of study, as well as its practical applications. This edition devotes attention to how new technologies are changing the ways we think about communication, with revised chapters on both traditional and social media.