The Art Of Short Form Content

Author: Bryan Cook
Publisher: CRC Press
ISBN: 1317329953
Size: 23.45 MB
Format: PDF, Mobi
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The Art of Short Form Content: From Concept to Color Correction is an in-depth examination of the craft of creating short form filmic content – a category which includes television commercials, music videos, television promos, movie trailers, digital billboards, corporate videos, and pretty much anything else with a running time under five minutes. Though short form is an important part of the film industry, it is typically overlooked in books on the art of filmmaking. The Art of Short Form Content fills this industry void by answering the type of questions that working short form content creators deal with every day. As Cook explains, though short form content is limited in duration, it is not limited in quality and message. In this step-by-step, full-color guide you will find: • Interviews with leading short form content creators • Details on how to create everything from a corporate piece to a Super Bowl spot • Strategies for how to quickly attract viewer attention to your content • Extensive information on how to best utilize the craft of film-making in an advertising context • A comprehensive companion website that can be found at www.focalpress.com/cw/cook

Color Correction Handbook

Author: Alexis Van Hurkman
Publisher: Pearson Education
ISBN: 0321929667
Size: 56.22 MB
Format: PDF, ePub, Mobi
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The colorist is responsible for the critical final stage of refinement of the film and broadcast image. Using all of the controls modern color correction software provides, colorists refine the mood, create style, add polish to scenes, and breathe life into the visuals. The craft of color correction can take considerable trial and error to learn, while the art of color grading takes years to perfect. Alexis Van Hurkman draws on his wealth of industry experience to provide a thoroughly updated edition of what has become the standard guide to color correction. Using a friendly, clear teaching style and a slew of real-world examples and anecdotes, Alexis demonstrates how to achieve professional results for any project, using any number of dedicated grading applications, or even an editing program's built-in color correction tools. From the most basic methods for evaluating and correcting an overall image to the most advanced targeted corrections and creative stylizations, Color Correction Handbook, Second Edition, is your one-stop guide. Among many valuable concepts and techniques, you'll learn to: * Set up a professional color correction environment using the latest technologies and adhere to the most up-to-date standards * Work with log-encoded media and LUTs * Analyze shots quickly and correct errors of color and exposure * Create idealized adjustments for key features such as skin tone, skies, and product shots * Develop strategies for balancing clips in a scene to match one another for continuity, and grading greenscreen clips destined for visual effects * Master a variety of stylistic techniques used to set a scene's mood * Apply principles of color and contrast to add depth and visual interest * Browse valuable research about memory colors, audience preferences, and critical corrections for achieving appealing skin tones and controlled environments * Follow along with the downloadable files that accompany this book, including HD footage, cross-platform exercises, and project files.

Color And Mastering For Digital Cinema

Author: Glenn Kennel
Publisher: Taylor & Francis
ISBN: 1136033378
Size: 10.72 MB
Format: PDF, Mobi
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Color and Mastering for Digital Cinema explores the implications for motion picture post production processes and changes required to the supporting equipment and software. While a new concept to the motion picture community, the selection of the wide gamut, output-referred XYZ color space for digital cinema distribution is based on decades of color science and experience in other industries. The rationale for choosing XYZ and the other color encoding parameters is explained and the book also provides a full case study of the development of DLP Cinema® projectors by Texas Instruments. Finally, this book explores how the XYZ color encoding concept can be extended to support enhanced display technologies in the future. This book contains: * Brilliant 4-color illustrations that compliment the color science explanations * Never before published industry information from author Glenn Kennel, a world leader in digital cinema color technology * Descriptions of key issues and background on decisions that were made in the standardization process By Glenn Kennel, Glenn Kennel is VP/GM of Feature Film Services at Laser Pacific Media Corporation, a leading provider of a full range of post production services for television and feature film. Recently, he worked for the DLP Cinema group of Texas Instruments in a role that included technology and business development. Previously, in a twenty year career with Kodak, he led the development of the Cineon digital film scanners and laser recorders and the prototype HDTV telecine that became the Spirit Datacine. As a consultant, he helped DCI draft the technical specifications for digital cinema. Kennel also chairs the SMPTE DC28 Color ad hoc group and the DC28.20 Distribution working group. He is a SMPTE Fellow and has received the SMPTE Journal Award. He is also a member of the Academy of Motion Picture Arts and Sciences.

How 30 Great Ads Were Made

Author: Eliza Williams
Publisher: Laurence King Publishing
ISBN: 9781856698214
Size: 37.32 MB
Format: PDF
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This book takes readers behind the scenes in the world of advertising, showcasing 30 phenomenally successful campaigns from the last decade. Fascinating not only for industry professionals but for anyone with an interest in how ads are made. Technical information on how the ads were developed is accompanied by anecdotes from the creatives, directors and clients, with accounts of how the ads were made and the problems encountered along the way. Each campaign is illustrated with imagery showing the stages it went through in development including sketches and early ideas that may have been abandoned, storyboards, animatics and photos from shoots, as well as shots of the final ads. In addition to offering an insight into the working practices within advertising, the book also demonstrates how the industry is currently experiencing a period of rapid change, and shows the different skills that are now required to work in advertising.

Modern Photoshop Color Workflow

Author: Dan Margulis
Publisher:
ISBN: 9780988280809
Size: 28.47 MB
Format: PDF, Docs
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Color authority Dan Margulis introduces a disciplined, automated method of obtaining quality images in minutes

Commercial Directing Voodoo

Author: Jordan Brady
Publisher: Createspace Independent Publishing Platform
ISBN: 9781986181020
Size: 42.50 MB
Format: PDF, Docs
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Practical filmmaking tips, tricks and philosophies specific to the art and craft of directing commercials for television and the web. Filmmaker Jordan Brady has directed over 1,000 spots and shares his insights from over 20 years filming for advertising.

Editing Digital Video

Author: Robert Goodman
Publisher: McGraw Hill Professional
ISBN: 9780071406352
Size: 32.62 MB
Format: PDF, Kindle
View: 2678
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Demystifies video editing for narrative, documentary, and music (with CD-ROM)

Color Correction Look Book

Author: Alexis Van Hurkman
Publisher: Pearson Education
ISBN: 0321988183
Size: 74.67 MB
Format: PDF, Mobi
View: 1124
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In this follow-up volume to the bestseller Color Correction Handbook, Alexis Van Hurkman walks you through twenty-one categories of creative grading techniques, designed to give you an arsenal of stylizations you can pull out of your hat when the client asks for something special, unexpected, and unique. Each chapter presents an in-depth examination and step-by-step, cross-platform breakdown of stylistic techniques used in music videos, commercial spots, and cinema.

Producing And Directing The Short Film And Video

Author: Peter Rea
Publisher: CRC Press
ISBN: 1317908759
Size: 75.48 MB
Format: PDF, ePub
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Producing and Directing the Short Film and Video, Fifth Edition is the definitive book on the subject for the serious film student or beginning filmmaker. Its unique two-fold approach looks at filmmaking from the perspectives of both the producer and director, and clearly explains how their separate roles must work together to create a successful short film or video. Through extensive examples from award-winning shorts and insightful interviews, you will learn about common challenges the filmmakers encountered during each step of filmmaking process—from preproduction to production, postproduction, and distribution—and the techniques they used to overcome them. In celebrating this book’s twentieth anniversary, this edition has been updated to include: Two all-new, in-depth cases studies of esteemed short films—Memory Lane and the Academy Award-winning God of Love A revised chapter progression that reinforces the significance of the actor - director relationship Interviews with the filmmakers integrated alongside the text, as well as new images and behind-the-scenes coverage of production processes Revamped sections on current financing strategies, postproduction workflows, and the wide variety of distribution platforms now available to filmmakers A "Where are They Now" appendix featuring updates on the original filmmakers covered in the first edition An expanded companion website (www.focalpress.com/cw/rea) containing useful forms and information on distributors, grants and financing sources, film and video festivals, film schools, internet sources for short works, and professional associations

Sound For Film And Television

Author: Tomlinson Holman
Publisher: CRC Press
ISBN: 1136046100
Size: 22.52 MB
Format: PDF, Mobi
View: 3480
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Sound for Film and Television, Third Edition provides a thorough introduction to the fascinating field of recording, editing, mixing, and exhibiting film and television sound. It strikes a fine balance between aesthetic and technical content, combining theory and practice to approach sound as both an art and a science. This new edition has been completely updated to reflect the latest advances in HD technology, new hardware and software systems, new distribution methods, wireless sound capture, and more. Also, analog-related content has been reduced and transferred to the chapters covering historical techniques. Sections on troubleshooting and FAQs have been added to help you avoid common pitfalls in sound production. Written by one of Hollywood's leading sound experts, Sound for Film and Television provides a solid grounding in all aspects of the sound process. Basic principles are presented with illustrations demonstrating how they affect the day-to-day activities on a film or television set, in the editing room, and in the mix room. The accompanying audio DVD contains more than 50 tracks that demonstrate practical, real-world examples of key concepts presented in the book. A companion Web site provides further resources and information: http://booksite.focalpress.com/companion/Holman/SoundforFilmandTelevision/ Please use the access code located in the beginning of the book to register for access to the Web site.