Technischer Vertrieb

Author: Michael Kleinaltenkamp
Publisher: Springer-Verlag
ISBN: 9783540795339
Size: 24.25 MB
Format: PDF
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Das Buch liefert eine praxisorientierte Einführung in das Gebiet des technischen Vertriebs bzw. Business-to-Business-Marketings. Die Autoren behandeln alle relevanten Themen des Fachs und stellen die wichtigsten Konzepte und Methoden vor. Ziel ist es, Praktikern und Studierenden mit ingenieurswissenschaftlichem oder einem anderen nicht-kaufmännischen Hintergrund einen schnellen Einstieg und zugleich umfassenden Überblick zu dem Thema zu ermöglichen.

Web Words That Work

Author: Michael Miller
Publisher: Que Publishing
ISBN: 0133354091
Size: 62.82 MB
Format: PDF, Mobi
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Write great search-optimized, customer-optimized web copy! (No experience? No problem!) Need to put together a website? Or post to your company’s Facebook page? Or write a great Google AdWords ad? You know it’s important. Your image is at stake. Maybe a lot ofmoney, too. But you’re not a professional web copywriter. Where do you start? Right here. Million-selling author Michael Miller will teach you, show you, guide you–even if you’ve never done it before! Think you can’t write? Hate to write? Forget school: Here are all the professional-quality online copywriting tips and tricks you need right now. Miller will help you find your voice, organize your message, use links, get great search results, and a whole lot more. Best of all, you’ll learn how to grab hold of people in seconds–because that’s all the time you’ve got! • The perfect web copywriting guide for every entrepreneur, small businessperson, blogger, and website owner • Keep it short, keep it simple! • Think like your readers, fire them up, and get them to act! • Write text that search engines and humans will both love • Be absolutely clear! Squeeze all the confusion out of your content • Make sure you know just enough grammar and punctuation • Combine text and visuals to make them both work better • Choose the right delivery formats • Integrate your copy into an existing web page design • Work well with web designers and developers Detailed, expert guidance for writing: • Web pages • Online articles • Blog posts • Social media updates • Web ads • Email promos & newsletters • Online press releases • Online help & FAQs • Smartphone & tablet content • Web interfaces Michael Miller has written 100+ non-fiction books, including The Ultimate Web Marketing Guide; B2B Digital Marketing; Using Google® AdWords and AdSense; Using Google® Search; The Complete Idiot’s Guide to Search Engine Optimization; Sams Teach Yourself Google Analytics in 10 Minutes; and Facebook for Grown-Ups. Miller’s books have sold more than one million copies worldwide. He has earned a reputation for clearly explaining technical subjects to non-technical readers, and offering exceptionally useful real-world advice on complex topics.

Electronic Business

Author: Bernd W. Wirtz
Publisher: Springer-Verlag
ISBN: 9783409216609
Size: 40.52 MB
Format: PDF, ePub, Mobi
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Electronic Business wird zukünftig ein wesentlicher Erfolgs- und Wettbewerbsfaktor für Unternehmen aus den verschiedensten Branchen sein. Vor diesem Hintergrund behandelt das Buch die Grundstrukturen, Entwicklungsvarianten und Geschäftsmodelle des Electronic Business im Internet. Neben operativen Managementthemen werden spezifische Wettbewerbsstrategien und Erlösmodelle für das Electronic Business dargestellt. Darüber hinaus werden wesentliche Erfolgsfaktoren für Internetakteure thematisiert.

Bosch Automotive Electrics And Automotive Electronics

Author: Robert Bosch GmbH
Publisher: Springer Science & Business Media
ISBN: 3658017848
Size: 77.92 MB
Format: PDF, ePub
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This is a complete reference guide to automotive electrics and electronics. This new edition of the definitive reference for automotive engineers, compiled by one of the world's largest automotive equipment suppliers, includes new and updated material. As in previous editions different topics are covered in a concise but descriptive way backed up by diagrams, graphs, photographs and tables enabling the reader to better comprehend the subject. This fifth edition revises the classical topics of the vehicle electrical systems such as system architecture, control, components and sensors. There is now greater detail on electronics and their application in the motor vehicle, including electrical energy management (EEM) and discusses the topic of inter system networking within the vehicle. It also includes a description of the concept of hybrid drive a topic that is particularly current due to its ability to reduce fuel consumption and therefore CO2 emissions.This book will benefit automotive engineers and design engineers, automotive technicians in training and mechanics and technicians in garages. It may also be of interest to teachers/ lecturers and students at vocational colleges, and enthusiasts.​

Business To Business Marketing

Author: Ross Brennan
Publisher: SAGE
ISBN: 152641516X
Size: 26.65 MB
Format: PDF, Docs
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‘This textbook stands out from others by combining multiple approaches to B2B marketing theory with up-to-date examples from practice. The inclusion of many international examples makes it invaluable for faculty and students worldwide. It is a must read for students and a truly refreshing addition to any marketing course.’ – Catherine Sutton-Brady, Associate Professor of Marketing, The University of Sydney Business School Taking in both European and US approaches to form a balanced, global-minded text and covering both the theory and practice of global business-to-business marketing, the new Fourth Edition: Includes new coverage of digital and social media marketing in the B2B environment, to reflect online developments Is updated to reflect the effects and impact of global changes such as the legally binding deal signed at the Paris Climate Conference (Dec. 2015) Includes new ‘scenario’ boxes which provide reflective decision-based situations for students to think through, helping them prepare for future roles. The book is complimented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, tutor guide sample exam questions, SAGE journal articles, quizzes, web links and selected author videos to make the examples in each chapter come to life. Suitable for all students taking B2B marketing modules.

Collaborative Customer Relationship Management

Author: Alexander H. Kracklauer
Publisher: Springer Science & Business Media
ISBN: 3540247106
Size: 66.48 MB
Format: PDF, ePub
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Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. This book presents a new strategic framework that has been tested successfully with various global companies. New management concepts such as Collaborative Forecasting and Replenishment, CRM, Category Management, and Mass Customization are integrated into one holistic approach. Experts from companies like McKinsey and Procter&Gamble, as well as authors from renowned academic institutions, offer valuable insights on how to redesign organizations for the future.

Understanding Cyber Risk

Author: Thomas R. Koehler
Publisher:
ISBN: 9781472477798
Size: 47.21 MB
Format: PDF, Kindle
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A myriad of security vulnerabilities in the software and hardware we use today can be exploited by an attacker, any attacker. The knowledge necessary to successfully intercept your data and voice links and bug your computers is widespread and not limited to the intelligence apparatus. Consequently, the knowledge required can � at least in part � also easily be accessed by criminals trying to "transfer your wealth" and competitors looking for your trade secrets. The temptation to use these easily accessible resources to the disadvantage of a rival company grows as global competition gets fiercer. Corporate espionage is nothing new, but since the dawn of the Internet age the rules have changed. It is no longer necessary to be on-site to steal proprietary information. Cyberattacks today are cheap, and attackers run a very low risk of getting caught, as attacks can be executed from anywhere in the world � an ideal breeding ground for criminal activities � and the consequences can be disastrous. In Understanding Cyber Risk: Protecting Your Corporate Assets, the author provides a wealth of real-world examples from diverse industries from all over the world on how company assets are attacked via the cyber world. The cases clearly show that any organisation can fall victim to a cyberattack, regardless of size or country of origin. He also offers specific advice on how to protect core assets and company secrets. This book is essential reading for anyone interested in cybersecurity and the use of cyberattacks in corporate espionage.