Sweat Equity

Author: Jason Kelly
Publisher: John Wiley & Sons
ISBN: 1118914597
Size: 32.58 MB
Format: PDF, ePub, Mobi
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"This book will take a look inside those companies and what has made them so successful"--

Sweat Equity

Author: Jason Kelly
Publisher: John Wiley & Sons
ISBN: 1118914600
Size: 65.74 MB
Format: PDF, Kindle
View: 6187
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Go inside the trend that spawned a multi-billion dollar industry for the top five percent Sweat Equity goes inside the multibillion dollar trend toward endurance sports and fitness to discover who's driving it, who's paying for it, and who's profiting. Bloomberg's Jason Kelly, author of The New Tycoons, profiles the participants, entrepreneurs, and investors at the center of this movement, exploring this phenomenon in which a surge of people—led by the most affluent—are becoming increasingly obsessed with looking and feeling better. Through in-depth looks inside companies and events from New York Road Runners to Tough Mudder and Ironman, Kelly profiles the companies and people aiming to meet the demands of these consumers, and the traits and strategies that made them so successful. In a modern world filled with anxiety, pressure, and competition, people are spending more time and money than ever before to soothe their minds and tone their bodies, sometimes pushing themselves to the most extreme limits. Even as obesity rates hit an all-time high, the most financially successful among us are collectively spending billions each year on apparel, gear, and entry fees. Sweat Equity charts the rise of the movement, through the eyes of competitors and the companies that serve them. Through conversations with businesspeople, many driven by their own fitness obsessions, and first-hand accounts of the sports themselves, Kelly delves into how the movement is taking shape. Understand the social science, physics, and economics of our desire to pursue activities like endurance sports and yoga Get to know the endurance business's target demographics Learn how distance running—once a fringe hobby—became a multibillion dollar enterprise fueled by private equity Understand how different generations pursue fitness and how fast-growing companies sell to them The opportunity to run, swim, and crawl in the mud is resonating with more and more of us, as sports once considered extreme become mainstream. As Baby Boomers seek to stay fit and Millennials search for meaning in a hyperconnected world, the demand for the race bib is outstripping supply, even as the cost to participate escalates. Sweat Equity, through the stories of men and women inside the most influential races and companies, goes to the heart of the movement where mind, body, and big money collide.

The New Tycoons

Author: Jason Kelly
Publisher: John Wiley & Sons
ISBN: 1118205464
Size: 64.77 MB
Format: PDF, ePub
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Taking readers behind the scenes of private equity firms and into the secret worlds of founders Henry Kravis, Steve Schwarzman and others, this revealing book examines one of the most important trillion-dollar corners of the global economy that has transformed the industry.

Football S Secret Trade

Author: Alex Duff
Publisher: John Wiley & Sons
ISBN: 1119145422
Size: 35.53 MB
Format: PDF, ePub, Mobi
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"The book will appeal to a global audience: to anyone with an interest in soccer, sports and business. They will be shocked to learn what goes on behind the scenes of the world's most popular sport"--

Fitbiz

Author: Daniel Nyiri
Publisher:
ISBN: 9780998701707
Size: 75.60 MB
Format: PDF, Docs
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The average gym's annual revenue in the U.S. is less than $300,000 with earnings before taxes, interest and depreciation is $78,086, and it's even less for smaller studios. HOW CAN YOU BUILD YOUR GYM so that you can be the best in the industry? A GYM THAT: _________ ...is profitable ...is sustainable without constant attention ...has a strong brand that clients can trust ...has a team of superstar trainers that is so vested in the business that your success will never end! The answer is here in FitBiz by Daniel Nyiri. From humble beginnings of just $150 to his name, to a multi-million dollar brand and franchise business, 4U Fitness, Daniel Nyiri has learned the ins and outs of what it takes to build a truly successful business In this book Daniel shares the strategies necessary to achieve long term success as a gym owner by teaching you how to work ON the business instead of IN it. You'll learn invaluable information to apply to your gym so that it too can become a 7-figure business.

Lift

Author: Daniel Kunitz
Publisher: HarperCollins
ISBN: 0062336207
Size: 74.48 MB
Format: PDF, ePub, Mobi
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A fascinating cultural history of fitness, from Greek antiquity to the era of the “big-box gym” and beyond, exploring the ways in which human exercise has changed over time—and what we can learn from our ancestors. We humans have been conditioning our bodies for more than 2,500 years, yet it’s only recently that treadmills and weight machines have become the gold standard of fitness. For all this new technology, are we really healthier, stronger, and more flexible than our ancestors? Where Born to Run began with an aching foot, Lift begins with a broken gym system—one founded on high-tech machinery and isolation techniques that aren’t necessarily as productive as we think. Looking to the past for context, Daniel Kunitz crafts an insightful cultural history of the human drive for exercise, concluding that we need to get back to basics to be truly healthy. Lift takes us on an enlightening tour through time, beginning with the ancient Greeks, who made a cult of the human body—the word gymnasium derives from the Greek word for “naked”—and following Roman legions, medieval knights, Persian pahlevans, and eighteenth-century German gymnasts. Kunitz discovers the seeds of the modern gym in nineteenth-century Paris, where weight lifting machines were first employed, and takes us all the way up to the game-changer: the feminist movement of the 1960s, which popularized aerobics and calisthenics classes. This ignited the first true global fitness revolution, and Kunitz explores how it brought us to where we are today. Once a fast-food inhaler and substance abuser, Kunitz reveals his own decade-long journey to becoming ultra-fit using ancient principals of strengthening and conditioning. With Lift, he argues that, as a culture, we are finally returning to this natural ideal—and that it’s to our great benefit to do so.

The Only Guide To Alternative Investments You Ll Ever Need

Author: Larry E. Swedroe
Publisher: John Wiley and Sons
ISBN: 9780470885338
Size: 80.78 MB
Format: PDF, ePub, Docs
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The rewards of carefully chosen alternative investments can be great. But many investors don’t know enough about unfamiliar investments to make wise choices. For that reason, financial advisers Larry Swedroe and Jared Kizer designed this book to bring investors up to speed on the twenty most popular alternative investments: Real estate, Inflation-protected securities, Commodities, International equities, Fixed annuities, Stable-value funds, High-yield (junk) bonds, Private equity (venture capital), Covered calls, Socially responsible mutual funds, Precious metals equities, Preferred stocks, Convertible bonds, Emerging market bonds, Hedge funds, Leveraged buyouts, Variable annuities, Equity-indexed annuities, Structured investment products, Leveraged funds The authors describe how the investments work, the pros and cons of each, which to consider, which to avoid, and how to get started. Swedroe and Kizer evaluate each investment in terms of: Expected returns Volatility Distribution of returns Diversification potential Fees Trading and operating expenses Liquidity Tax efficiency Account location Role in an asset-allocation program Any investor who is considering or just curious about investment opportunities outside the traditional world of stocks, bonds, and bank certificates of deposit would be well-advised to read this book.

The Zero Marginal Cost Society

Author: Jeremy Rifkin
Publisher: St. Martin's Press
ISBN: 1137437766
Size: 58.49 MB
Format: PDF, Docs
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In The Zero Marginal Cost Society, New York Times bestselling author Jeremy Rifkin describes how the emerging Internet of Things is speeding us to an era of nearly free goods and services, precipitating the meteoric rise of a global Collaborative Commons and the eclipse of capitalism. Rifkin uncovers a paradox at the heart of capitalism that has propelled it to greatness but is now taking it to its death—the inherent entrepreneurial dynamism of competitive markets that drives productivity up and marginal costs down, enabling businesses to reduce the price of their goods and services in order to win over consumers and market share. (Marginal cost is the cost of producing additional units of a good or service, if fixed costs are not counted.) While economists have always welcomed a reduction in marginal cost, they never anticipated the possibility of a technological revolution that might bring marginal costs to near zero, making goods and services priceless, nearly free, and abundant, and no longer subject to market forces. Now, a formidable new technology infrastructure—the Internet of things (IoT)—is emerging with the potential of pushing large segments of economic life to near zero marginal cost in the years ahead. Rifkin describes how the Communication Internet is converging with a nascent Energy Internet and Logistics Internet to create a new technology platform that connects everything and everyone. Billions of sensors are being attached to natural resources, production lines, the electricity grid, logistics networks, recycling flows, and implanted in homes, offices, stores, vehicles, and even human beings, feeding Big Data into an IoT global neural network. Prosumers can connect to the network and use Big Data, analytics, and algorithms to accelerate efficiency, dramatically increase productivity, and lower the marginal cost of producing and sharing a wide range of products and services to near zero, just like they now do with information goods. The plummeting of marginal costs is spawning a hybrid economy—part capitalist market and part Collaborative Commons—with far reaching implications for society, according to Rifkin. Hundreds of millions of people are already transferring parts of their economic lives to the global Collaborative Commons. Prosumers are plugging into the fledgling IoT and making and sharing their own information, entertainment, green energy, and 3D-printed products at near zero marginal cost. They are also sharing cars, homes, clothes and other items via social media sites, rentals, redistribution clubs, and cooperatives at low or near zero marginal cost. Students are enrolling in free massive open online courses (MOOCs) that operate at near zero marginal cost. Social entrepreneurs are even bypassing the banking establishment and using crowdfunding to finance startup businesses as well as creating alternative currencies in the fledgling sharing economy. In this new world, social capital is as important as financial capital, access trumps ownership, sustainability supersedes consumerism, cooperation ousts competition, and "exchange value" in the capitalist marketplace is increasingly replaced by "sharable value" on the Collaborative Commons. Rifkin concludes that capitalism will remain with us, albeit in an increasingly streamlined role, primarily as an aggregator of network services and solutions, allowing it to flourish as a powerful niche player in the coming era. We are, however, says Rifkin, entering a world beyond markets where we are learning how to live together in an increasingly interdependent global Collaborative Commons.

Lululemon Athletica

Author: Laura K. Murray
Publisher: Creative Education
ISBN: 9781608185580
Size: 40.68 MB
Format: PDF
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"A look at the origins, leaders, growth, and innovations of Lululemon Athletica, the Canadian athletic apparel company that was founded in 1998 and today has hundreds of retail locations"--

Sharing Cities

Author: Duncan McLaren
Publisher: MIT Press
ISBN: 0262029723
Size: 15.26 MB
Format: PDF, ePub, Mobi
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How cities can build on the "sharing economy" and smart technology to deliver a "sharing paradigm" that supports justice, solidarity, and sustainability.