Strategic Marketing Problems

Author: Roger A. Kerin
Publisher: Prentice Hall
ISBN: 9780132747257
Size: 59.22 MB
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Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they've learned.

Strategic Marketing

Author: Roger A. Kerin
Publisher: Prentice Hall
ISBN: 9780130277756
Size: 17.99 MB
Format: PDF, Mobi
View: 438
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Evidence

Author: David A. Sklansky
Publisher: Wolters Kluwer Law & Business
ISBN: 1454874694
Size: 56.89 MB
Format: PDF, Docs
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A highly flexible casebook focusing on core concepts and central controversies in evidence law. With well-selected and tightly edited cases, this casebook offers thoroughly up-to-date coverage of technical and jurisprudential developments in scientific proof. Specifically, the fourth edition contains a dozen new cases while also dropping older material made redundant by the additions. The author has replaced the Supreme Court s confrontation decisions in Davis v. Washington and Michigan v. Bryant with the Court s 2015 decision in Clark v. Ohio. The Court s 2012 decision in Williams v. Illinois, regarding confrontation and expert witnesses, has replaced State v. Lewis. And Warger v. Shauers, the Court s 2014 decision applying Federal Rule of Evidence 606(b), has pushed aside Tanner v. United States and People v. Fleiss.

Strategic Management

Author: Fred R. David
Publisher: Prentice Hall
ISBN: 9780133444797
Size: 68.16 MB
Format: PDF
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For undergraduate and graduate courses in strategy. In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Fifteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 29 new cases and end-of- chapter material, including added exercises and review questions. MyManagementLab for Strategic Management is a total learning package. MyManagementLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams—resulting in better performance in the course—and provides educators a dynamic set of tools for gauging individual and class progress. This program will provide a better teaching and learning experience–for you and your students. Here's how: Personalize Learning with MyManagementLab: Inspire the exchange of new ideas and foster intriguing discussions with the abundant resources found in MyManagementLab. Guide Student's Learning: Proven pedagogy, exercise sets, and end—of-chapter material are all geared towards ensuring students grasp the concepts. Show Concepts in Action: 29 new case studies have been added to this edition to maximize effectiveness in applying strategic management through case analysis. Note: You are purchasing a standalone product; MyLab does not come packaged with this content. If you would like to purchase both the physical text and MyLab search for ISBN-10: 0133768767/ISBN-13: 9780133768763. That package includes ISBN-10: 0133444791/ISBN-13: 9780133444797 and ISBN-10: 0133451836/ISBN-13: 9780133451832. MyLab is not a self-paced technology and should only be purchased when required by an instructor.

Cases In Marketing Management

Author: Kenneth E. Clow
Publisher: SAGE Publications
ISBN: 1412996031
Size: 46.67 MB
Format: PDF, Docs
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This comprehensive collection of 38 cases selected from Ivey Publishing helps students understand the complex issues that marketing professionals deal with on a regular basis. The cases were chosen to help students apply conceptual, strategic thinking to issues in marketing management, as well as provide them with more practical operational ideas and methods. Cases were chosen from around the world, from small and large corporations, and include household names such as Twitter, Best Buy, Ruth's Chris, and Kraft Foods. The majority of the cases are very recent (from 2009 or later). Each chapter begins with an introductory review of the topic area prior to the set of cases, and questions are included after each case to help students to think critically about the material. Cases in Marketing Management is edited by Kenneth E. Clow and Donald Baack, and follows the structure and goals of their textbook Marketing Management: A Customer-Oriented Approach. It can also be used as a stand-alone text, or as a supplement to any other marketing management textbook, for instructors who want to more clearly connect theory and practice to actual cases.

Marketing The Core

Author: Roger Kerin
Publisher: McGraw-Hill Higher Education
ISBN: 125930244X
Size: 17.56 MB
Format: PDF, Kindle
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Marketing: The Core 6e by Kerin and Hartley continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. Marketing: The Core utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing: The Core and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies. The distinctive features of the approach are illustrated below: High Engagement Style: Easy-to-read, interactive, writing style that engages students through active learning techniques. Personalized Marketing: A vivid and accurate description of businesses, marketing professionals, and entrepreneurs—through cases, exercises, and testimonials—that allows students to personalize marketing and identify possible career interests. Marketing Decision Making: The use of extended examples, cases, and videos involving people making marketing decisions. Integrated Technology: The use of powerful technical resources and learning solutions, such as Connect, LearnSmart, SmartBook, www.kerinmarketing.com, and video links. Traditional and Contemporary Coverage: Comprehensive and integrated coverage of traditional and contemporary concepts. Rigorous Framework: A pedagogy based on the use of learning objectives, learning reviews, learning objectives reviews, and supportive student supplements.

Problems And Cases On Secured Transactions

Author: James Brook
Publisher: Wolters Kluwer Law & Business
ISBN: 1454874767
Size: 27.37 MB
Format: PDF
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The problem approach featured in Problems and Cases on Secured Transactions thoroughly engages students with imaginative scenarios, presenting the material as easily accessible and as manageable as possible without avoiding the intricacies of secured transactions. Students come to appreciate that the principal resource for the course is UCC Article 9 itself. While the casebook is an essential tool for study, the law is found in the Code. Problems and Cases on Secured Transactions is carefully designed for an introductory mainstream course, not for an advanced course or seminar. The material is presented as completely comprehensible, even enjoyable rather than an arcane science than only an insider can understand. Cases are heavily edited, and liberal editorial note help express the vibrancy of true-life situations. A good mix of short and long problems gives each lesson a comprehensive linear flow while keeping students focused. A progressive mix of problems helps students see the common elements, as rules and principals learned in a simpler setting can readily be applied to more complex transactions. Earlier problems lean more heavily, though not exclusively, on the individual and consumer-borrower situations. As the lessons advance, the mix of materials progressively includes more small-business and large-business transactions.

Loose Leaf For Marketing

Author: Roger A. Kerin
Publisher: McGraw-Hill Education
ISBN: 9781260157727
Size: 19.29 MB
Format: PDF
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Kerin/Hartley's Marketing 14th edition is the most robust Principles of Marketing solution available to meet the needs of a wide range of faculty. Marketing focuses on decision making through extended examples, cases, and videos involving real people making real marketing decisions. The author team's decades of combined experience in the higher education classroom continue to inform the title's innovative pedagogical approach. Marketing is known for its conversational writing style, ability to engage students through active learning techniques, and vivid descriptions of businesses, marketing professionals, and entrepreneurs in cases, exercises, and testimonials that help students personalize marketing and identify possible career interests. Powerful tools like Connect, SmartBook, and the regularly updated resources at www.kerinmarketing.com make this 14th edition of Marketing the best choice for instructors seeking a rigorous, comprehensive program with balanced coverage of traditional and contemporary concepts.

Media Planning Workbook

Author: William B. Goodrich
Publisher: McGraw-Hill Humanities/Social Sciences/Languages
ISBN: 9780844235028
Size: 42.43 MB
Format: PDF, Kindle
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Help your students master the skills and techniques needed to research, plan, and buy advertising media. By working through carefully constructed exercises, they'll learn how to apply their knowledge of how media are selected and make well-informed media buying decisions. Over 30 assignments, complete with in-depth discussions, cover the entire range of media problems including market analysis, media analysis, and media strategy.

Fundamentals Of Financial Management

Author: Eugene F. Brigham
Publisher: Cengage Learning
ISBN: 1305480740
Size: 16.29 MB
Format: PDF, ePub, Mobi
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With the same contemporary approach and dynamic examples that made previous editions so popular, FUNDAMENTALS OF FINANCIAL MANAGEMENT, 14e continues to provide students with a focused understanding of today's corporate finance and financial management. This market-leading text offers a unique balance of clear concepts, contemporary theory, and practical applications in order to help students understand the concepts and reasons behind corporate budgeting, financing, working capital decision making, forecasting, valuation, and Time Value of Money (TVM). Offering the most cutting-edge coverage available, the Fourteenth Edition includes discussions of the federal debt, the ongoing recovery of financial markets, and the European debt crisis. Numerous practical examples, Quick Questions, and Integrated Cases demonstrate theory in action. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.