Soap Sex And Cigarettes A Cultural History Of American Advertising

Author: Juliann Sivulka
Publisher: Cengage Learning
ISBN: 113331113X
Size: 69.23 MB
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SOAP, SEX AND CIGARETTES examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today’s online viral advertising, the text explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues. The threads of art, industry, culture, and technology unify the work. The text is chronological in its organization and is lavishly illustrated with advertisements. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Soap Sex And Cigarettes A Cultural History Of American Advertising

Author: Juliann Sivulka
Publisher: Cengage Learning
ISBN: 128522566X
Size: 44.69 MB
Format: PDF
View: 1346
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SOAP, SEX AND CIGARETTES examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral advertising, the text explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues. The threads of art, industry, culture, and technology unify the work. The text is chronological in its organization and is lavishly illustrated with advertisements. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Soap Sex And Cigarettes

Author: Juliann Sivulka
Publisher: Wadsworth Publishing Company
ISBN: 9781111345310
Size: 69.51 MB
Format: PDF, Kindle
View: 7530
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SOAP, SEX AND CIGARETTES examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral advertising, the text explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues. The threads of art, industry, culture, and technology unify the work. The text is chronological in its organization and is lavishly illustrated with advertisements.

Ad Women

Author: Juliann Sivulka
Publisher: Prometheus Books
ISBN: 1615920684
Size: 12.63 MB
Format: PDF, ePub
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Most of the workers in advertising, the media, retail, and fashion are women. Holding key marketing and advertising positions, women shape the basic promotional appeal of almost every consumer product in America.How did the advertising business go from a handful of women in a man's world to women working in virtually every mass consumer goods industry in America in the space of the twentieth century? Ad Women tells the story of how women have risen to the top of the advertising profession.Juliann Sivulka, a former marketing communications manager and now an advertising educator, describes how, at the beginning of the twentieth century, the recognition of women as primary consumers resulted in the hiring of more women to promote products aimed at the women's market. At that time manufacturers began to emphasize color, fashion, and style, while advertising embraced a new language of persuasion aimed at women consumers. Soon agencies were recruiting an ensemble of businesswomen-copywriters, product designers, merchandisers, fashion and beauty experts, home economists, editors, and publicists. Through close collaboration with manufacturers, mass media, and retailers, they participated in developing strategies to convince women to buy goods and wove their selling messages into women's reading, shopping, housework, and leisure activities.Sivulka follows three key periods in the history of American advertising, which represent eras of major social change for women (1880-1920, the 1920s, and the 1970s). She discusses the effect on advertising of such controversial issues as the women's movement, minorities, and consumer activism, and devotes an entire chapter to the contributions to advertising of African American, Hispanic, and Asian American women in the twentieth century.Copiously illustrated with portraits of early ad women and examples of their work, this thoroughly researched and engagingly written survey of women in advertising will fascinate marketing students, women's studies scholars, and everyday consumers.Juliann Sivulka (Tokyo, Japan) is the author of Stronger Than Dirt: A Cultural History of Advertising Personal Hygiene in America, 1890 to 1940 and Soap, Sex, and Cigarettes: A Cultural History of American Advertising. She lives in Tokyo, Japan, where she is a professor of advertising and American studies at the School of International Liberal Studies of Waseda University.

Twenty Ads That Shook The World

Author: James B. Twitchell
Publisher: Broadway Books
ISBN: 0609807234
Size: 67.33 MB
Format: PDF, Kindle
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The author analyzes the century in advertising, focusing on the great "campaigns," from P.T. Barnum to Nike's "Just do it."

Soap Sex And Cigarettes A Cultural History Of American Advertising

Author: CTI Reviews
Publisher: Cram101 Textbook Reviews
ISBN: 146721552X
Size: 28.28 MB
Format: PDF, ePub
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Facts101 is your complete guide to Soap, Sex, and Cigarettes, A Cultural History of American Advertising. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

The Gender And Consumer Culture Reader

Author: Jennifer Scanlon
Publisher: NYU Press
ISBN: 0814781322
Size: 10.98 MB
Format: PDF, Mobi
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From its sweaty beats to the pulsating music on the streets, Latin/o America is perceived in the United States as the land of heat, the toy store for Western sex. It is the territory of magical fantasy and of revolutionary threat, where topography is the travel guide of desire, directing imperial voyeurs to the exhibition of the flesh. Jose Quiroga flips the stereotype upside down: he shows how Latin/o American lesbians and gay men have consistently eschewed notions of sexual identity for a politics of intervention. In Tropics of Desire, Quiroga reads hesitant Mexican poets as sex-positive voices, he questions how outing and identity politics can fall prey to the manipulations of the state, and explores how invisibility has been used as a tactical tool in opposition to the universal imperative to come out. Drawing on diverse cultural examples such as the performance of bolero and salsa, film, literature, and correspondence, and influenced by masters like Roland Barthes, Walter Benjamin and a rich tradition of Latin American stylists, Quiroga argues for a politics that denies biological determinism and cannibalizes cultural stereotypes for the sake of political action.

A History Of Advertising

Author: Marc Loiseau
Publisher:
ISBN: 9783836556125
Size: 34.65 MB
Format: PDF, ePub, Mobi
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Strategic story: The making of modern advertising The history of western advertising dates back to at least the 1630s, when Frenchman Théophraste Renaudot placed the first advertising notes in La Gazette de France, but the term "advertising agency" first appeared in 1842, when Volney B. Palmer opened for business in Philadelphia. Widely accepted as the birth of modern advertising, Palmer's venture marks the birth of a creative industry that has radically transformed our culture and language. Divided into sections by decades, this freshly updated edition explores the legendary campaigns and brands of advertising's modern history. With specific anecdotes and comments on the importance of every campaign, it curates advertising gold right through to the last decade. Check out the picture of the camel behind the legendary Camel pack, the first Coca Cola ad, and the masterworks by Picasso and Magritte that inspired advertising imagery.

Studyguide For Soap Sex And Cigarettes

Author: Sivulka
Publisher: Academic Internet Pub Incorporated
ISBN: 9781428809413
Size: 22.32 MB
Format: PDF, Docs
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Never HIGHLIGHT a Book Again! Virtually all of the testable terms, concepts, persons, places, and events from the textbook are included. Cram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9780534515935 .

Stronger Than Dirt

Author: Juliann Sivulka
Publisher: Prometheus Books
ISBN:
Size: 52.63 MB
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Only a century ago the privilege of washing with soap was mainly a special prerogative of the well to do, and a bath was something most people avoided. But by the end of World War I a revolution in standards of personal hygiene had taken place. Soap was not only more widely used but was suddenly viewed as a powerful symbol of purification, civilization, and progress. What caused this radical shift in attitudes? In this fascinating cultural history, Juliann Sivulka shows that the transformation of soap from luxury product to everday staple and symbol of success was the result of both the newly emerging advertising industry and large-scale societal changes brought on by the modernization of daily life. The new emphasis on soap translated into more elaborate cleanliness rituals, creating in turn specialized places devoted to care of the body, more complex domestic interiors, and eventually new customers for an emerging consumer society. Making use of a large body of primary research material, Sivulka's study reveals that cleanliness came to symbolize a morally superior and civilized individual. Keeping clean, according to advertisements, was not only a healthy habit, it also ensured romance, material abundance, and acceptance into the successful white middle class. Advertisements also reflected women's changing roles as agents of cleanliness, as well as creators of mass cultural images that reinforced narrow stereotypes of both men's and women's role in society, which feminists later protested. The African American consumer culture and personal cleanliness rituals emerged in a pattern similar to their white counterparts but were informed by politics of appearance. This profusely illustrated study is full of insights about the development of the consumer culture that we all take for granted. Sivulka reveals many interesting connections between our attitudes toward cleanliness and conceptions of the body, inhabited space, social class, gender, and race.