Smart Ball

Author: Robert F. Lewis
Publisher: Univ. Press of Mississippi
ISBN: 9781604732177
Size: 41.53 MB
Format: PDF
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Smart Ball follows Major League Baseball's history as a sport, a domestic monopoly, a neocolonial power, and an international business. MLB's challenge has been to market its popular mythology as the national pastime with pastoral, populist roots while addressing the management challenges of competing with other sports and diversions in a burgeoning global economy. Baseball researcher Robert F. Lewis II argues that MLB for years abused its legal insulation and monopoly status through arrogant treatment of its fans and players and static management of its business. As its privileged position eroded eroded in the face of increased competition from other sports and union resistance, it awakened to its perilous predicament and began aggressively courting athletes and fans at home and abroad. Using a detailed marketing analysis and applying the principles of a "smart power" model, the author assesses MLB's progression as a global business brand that continues to appeal to a consumer's sense of an idyllic past in the midst of a fast-paced, and often violent, present.

Babe Ruth And The Creation Of The Celebrity Athlete

Author: Thomas Barthel
Publisher: McFarland
ISBN: 1476626626
Size: 15.21 MB
Format: PDF, ePub, Docs
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From his first year in the majors, George Herman “Babe” Ruth knew he could profit from celebrity. Babe Ruth Cigars in 1915 marked his first attempt to cash in. Traded to the Yankees in 1920, he soon signed with Christy Walsh, baseball’s first publicity agent. Walsh realized that stories of great deeds in sports were a commodity, and in 1921 sold Ruth’s ghostwritten byline to a newspaper syndicate for $15,000 ($187,000 today). Ruth hit home runs while Walsh’s writers made him a hero, crafting his public image as a lovable scalawag. Were the stories true? It didn’t matter—they sold. Many survive but have never been scrutinized until now. Drawing on primary sources, this book examines the stories, separating exaggerated facts from clear falsehoods. This book traces Ruth’s ascendance as the first great media-created superstar and celebrity product endorser.

The Politics Of Baseball

Author: Ron Briley
Publisher: McFarland
ISBN: 0786456523
Size: 67.86 MB
Format: PDF, ePub, Docs
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Examining baseball not just as a game but as a social, historical, and political force, this collection of sixteen essays looks at the sport from the perspectives of race, sexual orientation, economic power, social class, imperialism, nationalism, and international diplomacy. Together, the essays underscore the point that baseball is not just a form of entertainment but a major part of the culture and power struggles of American life as well as the nation’s international footprint.

Baseball Beyond Our Borders

Author: George Gmelch
Publisher: U of Nebraska Press
ISBN: 0803276826
Size: 39.13 MB
Format: PDF, Kindle
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"A collection of essays about baseball in other countries across the globe that explores a wide range of issues for each region"--

Smart Ball

Author: Robert F. Lewis
Publisher:
ISBN: 9781617032080
Size: 24.89 MB
Format: PDF, ePub, Mobi
View: 7193
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Smart Ball follows Major League Baseball's history as a sport, a domestic monopoly, a neocolonial power, and an international business. MLB's challenge has been to market its popular mythology as the national pastime with pastoral, populist roots while addressing the management challenges of competing with other sports and diversions in a burgeoning global economy. Baseball researcher Robert F. Lewis II argues that MLB for years abused its legal insulation and monopoly status through arrogant treatment of its fans and players and static management of its business. As its privileged position eroded eroded in the face of increased competition from other sports and union resistance, it awakened to its perilous predicament and began aggressively courting athletes and fans at home and abroad. Using a detailed marketing analysis and applying the principles of a "smart power" model, the author assesses MLB's progression as a global business brand that continues to appeal to a consumer's sense of an idyllic past in the midst of a fast-paced, and often violent, present.

Moneyball Movie Tie In Edition Movie Tie In Editions

Author: Michael Lewis
Publisher: W. W. Norton & Company
ISBN: 0393338398
Size: 49.60 MB
Format: PDF, ePub, Mobi
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Explains how Billy Beene, the general manager of the Oakland Athletics, is using a new kind of thinking to build a successful and winning baseball team without spending enormous sums of money.

Sports And Entertainment Marketing

Author: Ken Kaser
Publisher: Cengage Learning
ISBN: 1305445147
Size: 79.44 MB
Format: PDF, ePub
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SPORTS AND ENTERTAINMENT MARKETING, 4E has expanded coverage, updated content, and exciting new features. Popular sports and entertainment topics continue to be the foundation for teaching marketing concepts. Throughout the text, each marketing function is highlighted with an icon to indicate how it is used in the marketing process. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Juicing The Game

Author: Howard Bryant
Publisher: Penguin
ISBN: 9781440649554
Size: 31.13 MB
Format: PDF, ePub
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In Juicing the Game, award-winning journalist Howard Bryant offers the only big-picture look at the insidious manner in which performance-enhancing drugs infested baseball as the game’s leaders stood idly by, reaping the rewards. Combining hard-hitting investigative journalism with interviews with baseball heavyweights such as Jason Giambi, Commissioner Bud Selig, union head Donald Fehr, and Hall of Famer Reggie Jackson among many others, Juicing the Game is the definitive book on both the steroid scandal and the era it has irreversibly tainted. BACKCOVER: “A rich and measured tale of the last dishonest decade . . . No more comprehensive, balanced or fair account exists. Bryant carefully and powerfully builds his case. The self-inflicted catastrophe could have no better chronicler.” —Los Angeles Times “If there ever was a ‘must read’ sports book of its time, this is it. Because of the undeniable truths it tells, Bryant’s book is essential reading.” —The Washington Post Book World

50 Moments That Defined Major League Baseball

Author: Rocco Constantino
Publisher: Rowman & Littlefield
ISBN: 1442260556
Size: 14.21 MB
Format: PDF, ePub, Docs
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This book recounts the 50 most incredible and iconic moments that shaped baseball as it moved from the Dead Ball Era, through World War II, and on to the modern era. Author Rocco Constantino also shares interviews with over 40 former Major League Baseball players, providing fresh insight and perspectives to these unforgettable moments.

The Art Of Game Design

Author: Jesse Schell
Publisher: CRC Press
ISBN: 1498759564
Size: 75.18 MB
Format: PDF, Docs
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Good game design happens when you view your game from as many perspectives as possible. Written by one of the world's top game designers, The Art of Game Design presents 100+ sets of questions, or different lenses, for viewing a game’s design, encompassing diverse fields such as psychology, architecture, music, visual design, film, software engineering, theme park design, mathematics, puzzle design, and anthropology. This Second Edition of a Game Developer Front Line Award winner: Describes the deepest and most fundamental principles of game design Demonstrates how tactics used in board, card, and athletic games also work in top-quality video games Contains valuable insight from Jesse Schell, the former chair of the International Game Developers Association and award-winning designer of Disney online games The Art of Game Design, Second Edition gives readers useful perspectives on how to make better game designs faster. It provides practical instruction on creating world-class games that will be played again and again.