Smart Ball

Author: Robert F. Lewis
Publisher: Univ. Press of Mississippi
ISBN: 9781604732177
Size: 56.59 MB
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Smart Ball follows Major League Baseball's history as a sport, a domestic monopoly, a neocolonial power, and an international business. MLB's challenge has been to market its popular mythology as the national pastime with pastoral, populist roots while addressing the management challenges of competing with other sports and diversions in a burgeoning global economy. Baseball researcher Robert F. Lewis II argues that MLB for years abused its legal insulation and monopoly status through arrogant treatment of its fans and players and static management of its business. As its privileged position eroded eroded in the face of increased competition from other sports and union resistance, it awakened to its perilous predicament and began aggressively courting athletes and fans at home and abroad. Using a detailed marketing analysis and applying the principles of a "smart power" model, the author assesses MLB's progression as a global business brand that continues to appeal to a consumer's sense of an idyllic past in the midst of a fast-paced, and often violent, present.

Smart Ball

Author: Robert F. Lewis (II.)
Publisher:
ISBN: 9781604732078
Size: 67.49 MB
Format: PDF, Mobi
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Smart Ball follows Major League Baseball's history as a sport, a domestic monopoly, a neocolonial power, and an international business. MLB's challenge has been to market its popular mythology as the national pastime with pastoral, populist roots while addressing the management challenges of competing with other sports and diversions in a burgeoning global economy. Baseball researcher Robert F. Lewis II argues that MLB for years abused its legal insulation and monopoly status through arrogant treatment of its fans and players and static management of its business. As its privileged position eroded eroded in the face of increased competition from other sports and union resistance, it awakened to its perilous predicament and began aggressively courting athletes and fans at home and abroad. Using a detailed marketing analysis and applying the principles of a "smart power" model, the author assesses MLB's progression as a global business brand that continues to appeal to a consumer's sense of an idyllic past in the midst of a fast-paced, and often violent, present.

The Politics Of Baseball

Author: Ron Briley
Publisher: McFarland
ISBN: 0786456523
Size: 76.22 MB
Format: PDF, ePub, Docs
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Examining baseball not just as a game but as a social, historical, and political force, this collection of sixteen essays looks at the sport from the perspectives of race, sexual orientation, economic power, social class, imperialism, nationalism, and international diplomacy. Together, the essays underscore the point that baseball is not just a form of entertainment but a major part of the culture and power struggles of American life as well as the nation’s international footprint.

Baseball Beyond Our Borders

Author: George Gmelch
Publisher: U of Nebraska Press
ISBN: 0803276826
Size: 68.38 MB
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"A collection of essays about baseball in other countries across the globe that explores a wide range of issues for each region"--

Moneyball Movie Tie In Edition Movie Tie In Editions

Author: Michael Lewis
Publisher: W. W. Norton & Company
ISBN: 0393338398
Size: 19.99 MB
Format: PDF
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Explains how Billy Beene, the general manager of the Oakland Athletics, is using a new kind of thinking to build a successful and winning baseball team without spending enormous sums of money.

Baseball Myths

Author: Bill Deane
Publisher: Scarecrow Press
ISBN: 0810885468
Size: 14.15 MB
Format: PDF, ePub, Docs
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The Baseball Entertainer #2 by Robert Kuenster (IRD, Sep 2010), 96 pages, paper, $8.95. 978-1-56663-863-0 LTD sales: 1,764 ($7,818 net)A Game of Inches: The Stories Behind the Innovations That Shaped Baseball, New, Revised and Expanded One-Volume Edition, by Peter Morris (IRD, Apr 2010), 664 pages, paper, $26.95. 978-1-56663-853-1 LTD sales: 1,547 ($20,953 net)The Sports Junkies' Book of Trivia, Terms, and Lingo: What They Are, Where They Came From, and How They're Used by Harvey Frommer (Taylor Trade, 2005), 400 pages, paper, $16.95. 978-1-58979-255-5 LTD sales: 2,623 ($21,459 net)

Tales From The Deadball Era

Author: Mark S. Halfon
Publisher: Potomac Books, Inc.
ISBN: 1612346480
Size: 74.42 MB
Format: PDF, ePub
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The Deadball Era (1901û1920) is a baseball fanÆs dream. Hope and despair, innocence and cynicism, and levity and hostility blended then to create an air of excitement, anticipation, and concern for all who entered the confines of a major league ballpark. Cheating for the sake of victory earned respect, corrupt ballplayers fixed games with impunity, and violence plagued the sport. Spectators stormed the field to attack players and umpires, ballplayers charged the stands to pummel hecklers, and physical battles between opposing clubs occurred regularly in a phenomenon known as ôrowdyism.ö At the same time, endearing practices infused baseball with lightheartedness, kindness, and laughter. Fans ran onto the field with baskets of flowers, loving cups, diamond jewelry, gold watches, and cash for their favorite players in the middle of games. Ballplayers volunteered for ôbenefit contestsö to aid fellow big leaguers and the country in times of need. ôJoke gamesö reduced sport to pure theater as outfielders intentionally dropped fly balls, infielders happily booted easy grounders, hurlers tossed soft pitches over the middle of the plate, and umpires ignored the rules. Winning meant nothing, amusement meant everything, and league officials looked the other way. Mark Halfon looks at life in the major leagues in the early 1900s, the careers of John McGraw, Ty Cobb, and Walter Johnson, and the events that brought about the end of the Deadball Era. He highlights the strategies, underhanded tactics, and bitter battles that defined this storied time in baseball history, while providing detailed insights into the players and teams involved in bringing to a conclusion this remarkable period in baseball history.

Sports And Entertainment Marketing

Author: Ken Kaser
Publisher: Cengage Learning
ISBN: 1305445147
Size: 64.35 MB
Format: PDF, Docs
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SPORTS AND ENTERTAINMENT MARKETING, 4E has expanded coverage, updated content, and exciting new features. Popular sports and entertainment topics continue to be the foundation for teaching marketing concepts. Throughout the text, each marketing function is highlighted with an icon to indicate how it is used in the marketing process. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Koppett S Concise History Of Major League Baseball

Author: Leonard Koppett
Publisher: Da Capo Press
ISBN: 9780786712861
Size: 54.13 MB
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A compelling history of baseball written by the Hall of Fame sportswriter traces the history of the sport from the 1880s to the present, covering the business, statistics, media coverage, and controversies that have defined the sport since the beginning. Original.

October 1964

Author: David Halberstam
Publisher: Open Road Media
ISBN: 1453286128
Size: 39.14 MB
Format: PDF, Kindle
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The bestselling follow-up to the classic The Summer of ’49, illuminating the heart-pounding 1964 World Series between the Yankees and Cardinals David Halberstam, an avid sports writer with an investigative reporter’s tenacity, superbly details the end of the fifteen-year reign of the New York Yankees in October 1964. That October found the Yankees going head-to-head with the St. Louis Cardinals for the World Series pennant. Expertly weaving the narrative threads of both teams’ seasons, Halberstam brings the major personalities on the field—from switch-hitter Mickey Mantle to pitcher Bob Gibson—to life. Using the teams’ subcultures, Halberstam also analyzes the cultural shifts of the sixties. The result is a unique blend of sports writing and cultural history as engrossing as it is insightful. This ebook features an extended biography of David Halberstam.