Relevance

Author: Tim Manners
Publisher: Penguin
ISBN: 1440634610
Size: 71.40 MB
Format: PDF, Mobi
View: 4781
Download
After years studying remarkable companies and speaking to some of the most influential leaders around, Tim Manners has discovered a solution to the marketing woes of many brands. Stop worrying about demographics, fads, and cutting-edge advertising. Instead, focus on relevance. Manners shares how the best of the best create solutions to their customers’ problems and help them live happier lives. You’ll learn how: Levi’s reasserted relevance when it created wardrobe solutions for men. Dunkin’ Donuts stopped trying to mimic the look and feel of Starbucks and found success by delivering a simple, quick cup of joe. Hasbro reinvented board games for today’s time-pressed consumers. Kleenex’s new germ-fighting tissues helped keep the company relevant by turning a useful product into a necessary one. Staples stopped wasting its shoppers’ time with extraneous products. Nintendo’s simple design for the Wii appealed to consumers of all ages and game designers alike, allowing it to outsell its competitors. The path to sustainable growth for your brand begins with designing meaningful solutions and providing them when and where people need them most. Relevance will teach you how to become—and remain—indispensable.

How Matter Matters

Author: Paul R. Carlile
Publisher: OUP Oxford
ISBN: 0191651281
Size: 66.50 MB
Format: PDF, ePub
View: 2232
Download
Although human lives towards the second half of the twentieth century became increasingly mediated by objects and artifacts and have depended heavily on the functioning of technical systems, materiality in a broad sense became relatively marginalized as a topic of research interest. This volume contributes to redressing the balance by drawing together the work of scholars involved in exploring the sociomaterial dimensions of organizational life. It will look at the way material objects and artifacts are conceived in organizations, and how they function in interaction with human agents. The book offers a new conceptual repertoire and vocabulary that allows deeper thought and discussion about the inherent entanglement of the social and material. Like the preceding volumes in the Perspectives on Process Organization Studies series, the book displays the richness that characterizes process thinking, and combines philosophical reflections with novel conceptual perspectives and insightful empirical analyses.

Starting And Running A Small Business For Canadians For Dummies All In One

Author: John Aylen
Publisher: John Wiley & Sons
ISBN: 1118223896
Size: 40.24 MB
Format: PDF, ePub
View: 4942
Download
The comprehensive, six-in-one package small business entrepreneurs can't afford to be without With more Canadians considering starting their own small businesses than ever before, there's never been a greater need for a detailed, comprehensive guide to help budding entrepreneurs get off the ground. Comprised of six books in one that cover every aspect of running a business, from developing a business plan to managing growth successfully, and everything in between, Starting and Running a Small Business For Canadians For Dummies All-in-One will ensure readers' ventures meet with success. The ideal resource for the first-time entrepreneur in a market when small businesses are growing fast Provides a wealth of management advice based on recent research that shows that when small businesses are successful, they hire Includes the financial advice that keeps new businesses from folding within their first five years Offering Canadians everything they need to know about starting their own companies within Canada, this six-book compilation is essential reading for anyone looking to make it big in the world of small business.

Making Things Right

Author: Paul Faulkner
Publisher: W Publishing Group
ISBN: 9780849931970
Size: 37.78 MB
Format: PDF, Mobi
View: 5847
Download

The Relevance Of English

Author: Robert Yagelski
Publisher: National Council of Teachers
ISBN: 9780814139899
Size: 78.11 MB
Format: PDF, ePub, Docs
View: 1281
Download

Irony And Meaning In The Hebrew Bible

Author: Carolyn J. Sharp
Publisher: Indiana University Press
ISBN: 025300344X
Size: 42.86 MB
Format: PDF, Docs
View: 289
Download
Was God being ironic in commanding Eve not to eat fruit from the tree of wisdom? Carolyn J. Sharp suggests that many stories in the Hebrew Scriptures may be ironically intended. Deftly interweaving literary theory and exegesis, Sharp illumines the power of the unspoken in a wide variety of texts from the Pentateuch, the Prophets, and the Writings. She argues that reading with irony in mind creates a charged and open rhetorical space in the texts that allows character, narration, and authorial voice to develop in unexpected ways. Main themes explored here include the ironizing of foreign rulers, the prostitute as icon of the ironic gaze, indeterminacy and dramatic irony in prophetic performance, and irony in ancient Israel's wisdom traditions. Sharp devotes special attention to how irony destabilizes dominant ways in which the Bible is read today, especially when it touches on questions of conflict, gender, and the Other.

Textbook Of Veterinary Anatomy E Book

Author: Keith M. Dyce
Publisher: Elsevier Health Sciences
ISBN: 1437708757
Size: 14.72 MB
Format: PDF, ePub
View: 3891
Download
Offering comprehensive coverage of core anatomic concepts, this respected, clinically oriented text is the definitive source for a complete understanding of veterinary anatomy. Gain the working anatomic knowledge that is crucial to your understanding of the veterinary basic sciences, as well as detailed information directly applicable to the care of specific animal species, including dogs, cats, horses, cows, pigs, sheep, goats, and birds. Each chapter includes a conceptual overview that describes the structure and function of an anatomic region, accompanied by new full-color dissection photographs that illustrate the relevance of anatomy to successful veterinary practice. Content is logically organized into two main sections – a general introduction to mammalian anatomy and a region-specific breakdown – to make studying more efficient and ensure greater understanding. Comprehensive, all-in-one coverage of all major species presents everything you need to master anatomic concepts in one text. Focus on essential anatomy of each species delivers just the right level of detail to help you establish a solid foundation for success. For the first time all images in the text appear in full color! This lifelike presentation clarifies anatomic concepts and structures in vibrant detail. Vivid full-color dissection photographs help you translate anatomic knowledge to clinical practice and confidently perform dissection procedures. A companion Evolve Resources website reinforces your understanding and helps you prepare for the NAVLEÒ board exam with 300 exam-style practice questions, a full-color electronic image collection, and more.

Objectivity In Law

Author: Nicos Stavropoulos
Publisher: Oxford University Press
ISBN: 9780198258995
Size: 64.58 MB
Format: PDF, ePub
View: 7545
Download
The question of objectivity in legal interpretation has emerged in recent years as a highly important topic in contemporary jurisprudence. This original book addresses the issue of how and in what sense legal interpretation can be objective. The author supports the possibility of objectivity in law and spells out the content of objectivity involved. He then provides a comprehensive defence against the classical, as well as less well-known, objections to the possibility of objectivity in legal interpretation. The discussion is firmly grounded in metaphysics, which sets the book apart from other similar discussions in jurisprudence. Stavropoulos identifies an important source of resistance to acceptance of the possibility of objectivity in legal interpretation: a widely-held but faulty semantic. He then develops an alternative semantic framework which draws on influential theories in contemporary philosophy. The book shows that objectivism is a natural, commonsensical position, and rejects the currently popular notion that objectivism requires extravagant or bizarre metaphysics. Furthermore, the discussion presents the opportunity to reinterpret major debates in jurisprudence and to show how influential theories, notably H. L. A. Hart's and Ronald Dworkin's, bear on that central issue.

Language Planning And Student Experiences

Author: Prof. Joseph Lo Bianco
Publisher: Multilingual Matters
ISBN: 1783090065
Size: 66.11 MB
Format: PDF, Mobi
View: 3330
Download
This book is a timely comparison of the divergent worlds of policy implementation and policy ambition, the messy, often contradictory here-and-now reality of languages in schools and the sharp-edged, shiny, future-oriented representation of languages in policy. Two deep rooted tendencies in Australian political and social life, multiculturalism and Asian regionalism, are represented as key phases in the country’s experimentation with language education planning. Presenting data from a five year ethnographic study combined with a 40 year span of policy analysis, this volume is a rare book length treatment of the chasm between imagined policy and its experienced delivery, and will provide insights that policymakers around the world can draw on.