Public Relations Writing And Media Techniques

Author: Dennis L. Wilcox
Publisher: Pearson Higher Ed
ISBN: 020592137X
Size: 32.87 MB
Format: PDF, ePub
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This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. The most comprehensive and up-to-date public relations writing text available has just been updated in its 7th edition. With real-world examples of award-winning work by PR professionals, Public Relations Writing and Media Techniques continues to help readers master the many techniques needed to reach a variety of audiences in today’s digital age. This book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media, making it valuable to public relation professionals and students alike.

Public Relations Writing And Media Techniques

Author: Dennis L. Wilcox
Publisher: Pearson
ISBN: 0134010426
Size: 71.14 MB
Format: PDF, Docs
View: 1333
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This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. The most comprehensive and up-to-date public relations writing text available has just been updated in the 8th edition. With real-world examples of award-winning work by PR professionals, Public Relations Writing and Media Techniques continues to help readers master the many techniques needed to reach a variety of audiences in today’s digital age. This book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media, making it valuable to public relation professionals and students alike.

Public Relations Writing And Media Techniques

Author: Dennis L. Wilcox
Publisher: Prentice Hall
ISBN: 9780205211678
Size: 10.28 MB
Format: PDF, Kindle
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"Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety of audiences in today's digital age. The text thoroughly integrates new communication technologies--the Internet, Webcasting, etc.--and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organized, this book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media. The author provides step-by-step procedures illustrated by examples from actual campaigns to engage today's students. This text also serves as an invaluable resource for public relations practitioners in the field."--Publisher's website.

Public Relations Writing And Media Techniques

Author: Dennis L. Wilcox
Publisher: Pearson College Division
ISBN: 9780205843947
Size: 15.85 MB
Format: PDF
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ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- The most comprehensive and up-to-date public relations writing text available has just been updated in its 7th edition. With real-world examples of award-winning work by PR professionals, Public Relations Writing and Media Techniques continues to help readers master the many techniques needed to reach a variety of audiences in today's digital age. This book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media, making it valuable to public relation professionals and students alike.

Mysearchlab With Pearson Etext Standalone Access Code For Public Relations Writing And Media Techniques

Author: Dennis L. Wilcox
Publisher: Allyn & Bacon
ISBN: 9780205250226
Size: 34.59 MB
Format: PDF, ePub, Mobi
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ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- This 12 month access code card gives you access to all of MySearchLab's tools and resources, including a complete eText of your book! This access code card is only available packaged with a new textbook and at no additional cost. You can also buy immediate access to MySearchLab with Pearson eText online with a credit card at www.mysearchlab.com. The most comprehensive and up-to-date public relations writing text available has just been updated in its 7th edition. With real-world examples of award-winning work by PR professionals, Public Relations Writing and Media Techniques continues to help readers master the many techniques needed to reach a variety of audiences in today's digital age. This book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media, making it valuable to public relation professionals and students alike.

Public Relations Writing

Author: Michael L. Kent
Publisher: Pearson College Division
ISBN: 9780205595440
Size: 10.90 MB
Format: PDF, ePub
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Using skill building exercises framed around rhetorical and communication theory, Public Relations Writing: A Rhetorical Approachprepares students to be critical and thoughtful producers of organizational and public messages in a rapidly transforming field. The practice of public relations has become increasingly complex. Students need more than "technical skills" to succeed; they need critical thinking, rhetorical and communication skills to adapt to sophisticated technological and diverse environments. This text shows students that successful communication through any platform, from blogs to brochures, requires compelling prose and the ability to use language effectively. Incorporating chapters that focus both on ideas and communication principles, as well as practical knowledge of an assortment of writing contexts, Public Relations Writing: A Rhetorical Approachprepares students for the dynamic field of public relations.

Public Relations Practices

Author: Allen H. Center
Publisher: Pearson Educacion
ISBN: 9780133354058
Size: 70.74 MB
Format: PDF, ePub
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Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. Written by two of the most respected individuals in the field, "Public Relations Practices" presents timeless case studies to help future practitioners develop agility in the principles and applications of effective two-way communications likely to confront them and their employer.

The Mediatization Of Culture And Society

Author: Stig Hjarvard
Publisher: Routledge
ISBN: 0415692369
Size: 71.20 MB
Format: PDF, Mobi
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Mediatization has emerged as a key concept to reconsider old, yet fundamental questions about the role and influence of media in culture and society. In particular the theory of mediatization has proved fruitful for the analysis of how media spread to, become intertwined with, and influence other social institutions and cultural phenomena like politics, play and religion. This book presents a major contribution to the theoretical understanding of the mediatization of culture and society. This is supplemented by in-depth studies of: The mediatization of politics: From party press to opinion industry; The mediatization of religion: From the faith of the church to the enchantment of the media; The mediatization of play: From bricks to bytes; The mediatization of habitus: The social character of a new individualism. Mediatization represents a new social condition in which the media have emerged as an important institution in society at the same time as they have become integrated into the very fabric of social and cultural life. Making use of a broad conception of the media as technologies, institutions and aesthetic forms, Stig Hjarvard considers how characteristics of both old and new media come to influence human interaction, social institutions and cultural imaginations.

Public Relations Writing Form Style

Author: Doug Newsom
Publisher: Cengage Learning
ISBN: 1285546024
Size: 23.86 MB
Format: PDF, ePub
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PUBLIC RELATIONS WRITING: FORM AND STYLE combines the practical approach of a trade book with the fundamental principles and theories of Public Relations to provide you with the essential techniques and methods needed to write with understanding and purpose. This text guides you through a logical progression of PR writing, starting with an explanation of how this kind of writing is unique and by exploring the legal and ethical obligations. It also introduces you to the different styles and techniques behind writing principles that you'll need to develop. The 10th edition features a Writing for Select Publics section that covers public relations writing assignments that you'll likely come across early in your career: emails, memos, letters, reports and proposals, backgrounders and position papers. Writing for mass media and the more complex public relations writing functions, including media kits, media pitches, print and online newsletters, brochures, magazines, including those online, and annual reports also are covered in this comprehensive guide. The new edition features a separate exercise book that contains three PR Scenarios and a quick study for each chapter. Available with InfoTrac Student Collections http://gocengage.com/infotrac. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Ethics For Public Communication

Author: Clifford G. Christians
Publisher: Oxford University Press, USA
ISBN: 9780195374544
Size: 17.14 MB
Format: PDF, Kindle
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This book, intended as a core text for a basic course on Media Ethics, takes a distinctive approach to the study of ethics. Focusing on one historic episode per chapter, the book is divided into three parts that represent the three major functions of the media within democratic societies: news, persuasion, and entertainment. This sets the book apart from many ethics books, which are generally located within the journalistic paradigm. Blending classic and contemporary cases, these three very well known authors discuss media ethics with a thorough grounding in theory, particularly communitarian theory, an antidote to the more widely discussed libertarian theory. Reviewers noted a distinctly international feeling to the book, considered a plus, as well as good coverage of contemporary topics like blogging and entertainment.