Public Relations Campaigns And Portfolio Building

Author: Gemma R. Puglisi
Publisher: Pearson College Division
ISBN: 9780205824106
Size: 77.39 MB
Format: PDF, ePub, Mobi
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The first guide of its kind, Public Relations Campaigns and PortfolioBuilding outlines, for students and professionals alike, the building blocks of creating a professional PR portfolio and designing a successful PR campaign. Through examples and case studies, this text brings students through the step-by-step process of successful PR practices. Readers will see the lasting impact a campaign can have on a nonprofit, business, or the community while simultaneously learning how to quantify their results to demonstrate their progress and success to the client. Written by an industry insider, this text gives students tips for communicating effectively with clients, timelines for maintaining progress and various outlets to utilize as they promote their cause.

Extraordinary Pr Ordinary Budget

Author: Jennifer R. Farmer
Publisher: Berrett-Koehler Publishers
ISBN: 1626569959
Size: 19.33 MB
Format: PDF, ePub, Docs
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Low Cost, High Impact! Public relations is a make-or-break factor for all organizations, especially those that are small or mission driven. While it can be tempting to think that PR is a luxury only larger organizations can afford, PR expert Jennifer R. Farmer shows how her CCRR framework—being credible, creative, responsive, and relentless—is the silver bullet for even cash-strapped organizations. Farmer emphasizes that effective public relations is in fact an essential component of organizational development—people need to know about you for your organization to have maximum impact. Her CCRR framework leverages tools everyone has access to, from social media to brand transparency, and requires attentiveness more than money. Farmer shows you that, no matter how modest your budget, you can build a cost-effective communications strategy that will help you break through the noise in an information-overloaded world.

Social Media For Strategic Communication

Author: Karen Freberg
Publisher: SAGE Publications
ISBN: 150638711X
Size: 31.61 MB
Format: PDF, ePub
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Social Media for Strategic Communication: Creative Strategies and Research-Based Applications, by Karen Freberg teaches you the skills and principles needed to use social media in persuasive communication campaigns. The book combines cutting-edge research with practical, on-the-ground instruction to prepare you for the real-world challenges you will face in the workplace. The text addresses the influence of social media technologies, strategies, actions, and the strategic mindset needed by social media professionals today. By focusing on strategic thinking and awareness, it gives you the tools they need to adapt what you learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication—from PR, advertising, and marketing, to non-profit advocacy—gives you a broad base of knowledge that will serve you wherever your career may lead.

The Sage Handbook Of Public Relations

Author: Robert Lawrence Heath
Publisher: SAGE
ISBN: 1412977819
Size: 65.58 MB
Format: PDF, ePub, Docs
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Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice. It presents major theories in the words of the leading advocates for each theory; positions public relations as a positive force to help make society more fully functional; and challenges academics and practitioners to identify best practices that can inform the work of those in the profession.

Portfolio Building Activities In Social Media

Author: Karen Freberg
Publisher: SAGE Publications
ISBN: 1544338260
Size: 23.29 MB
Format: PDF, Docs
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Featuring 50 real-world activities across various social media platforms! Portfolio Building Activities in Social Media shows you how to communicate on social media professionally and strategically by giving you hands-on experiences with real-world challenges. From brand analyses to budget assignments to pitch activities, this practical exercise guide offers you multiple opportunities to create and build your portfolio of work. Designed to be used with Freberg’s Social Media for Strategic Communication, but flexible enough to bundle with any PR textbook, these exercises are useful to any professor looking to incorporate more activities around social media and digital brand development.

Public Relations For Dummies

Author: Eric Yaverbaum
Publisher: John Wiley & Sons
ISBN: 9781118052792
Size: 37.50 MB
Format: PDF, ePub, Docs
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Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis

Scholastic Journalism

Author: C. Dow Tate
Publisher: John Wiley & Sons
ISBN: 0470659343
Size: 61.98 MB
Format: PDF, ePub, Docs
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The new 12th edition of Scholastic Journalism is fully revised and updated to encompass the complete range of cross platform multimedia writing and design to bring this classic into the convergence age. Delves into the collaborative and multimedia/new media opportunities and changes that are defining the industry and journalism education as traditional media formats converge with new technologies. Continues to educate students on the basic skills of collecting, interviewing, reporting, and writing in journalism. Includes a variety of new user-friendly features for students and instructors Features updated instructor manual and supporting online resources.

The Social Capitalist

Author: Josh Lannon
Publisher: RDA Press, LLC
ISBN: 1937832430
Size: 65.66 MB
Format: PDF, Kindle
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Social Entrepreneur is a book about how two ordinary people turn a huge social problem into a solution, not only for themselves but for thousands of others. From Nightclub Owner (Josh) and Law Enforcement Officer (Lisa) to Social Entrepreneurs of Journey Healing Centers (accredited private drug and alcohol treatment centers). They turned their lives around and are building businesses that bring families back together again (by using the Rich Dad principles). Businesses are evolving to a higher purpose, the why we do what we do. Like the movements across the world and in our own backyards (occupy wall street) people want purpose in their lives. They want to be a positive contribution. We are in the next Mega Trend of a social movement.

Inbound Pr

Author: Iliyana Stareva
Publisher: John Wiley & Sons
ISBN: 1119462258
Size: 35.23 MB
Format: PDF, ePub
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The digital era’s new consumer demands a new approach to PR Inbound PR is the handbook that can transform your agency’s business. Today’s customer is fundamentally different, and traditional PR strategies are falling by the wayside. Nobody wants to feel “marketed to;” we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social media, directly engaging the company in front of a global audience. We are the most empowered, sophisticated customer base in the history of PR, and PR professionals must draw upon an enormous breadth of skills and techniques to serve their clients’ interests. Unfortunately, those efforts are becoming increasingly ephemeral and difficult to track using traditional metrics. This book merges content and measurement to give today’s PR agencies a new way to build brands, evaluate performance and track ROI. The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client. In this digital age of constant contact and worldwide platforms, it’s the only way to sustainably grow your business and expand your reach while bolstering your effectiveness on any platform. This book shows you what you need to know, and gives you a clear framework for putting numbers to reputation. Build brand awareness without “marketing to” the audience Generate more, higher-quality customer or media leads Close the deal and nurture the customer or media relationship Track the ROI of each stage in the process Content is the name of the game now, and PR agencies must be able to prove their worth or risk being swept under with obsolete methods. Inbound PR provides critical guidance for PR growth in the digital era, complete with a practical framework for stimulating that growth.

Capital Campaigns

Author: Kihlstedt
Publisher: Jones & Bartlett Publishers
ISBN: 1284069230
Size: 51.33 MB
Format: PDF, ePub
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Capital Campaigns: Strategies That Work, Fourth Edition serves as an essential guide for capital campaigns of all sizes and configurations, from small start-ups to colleges and universities. Ideal for novices and experienced professionals alike, this practical, hands-on guide is now a standard reference in the field. Since the publication of the last edition, the field of fundraising has undergone a major sea change thanks to widespread use of the internet as a tool for raising capital. This thoroughly revised fourth edition has been updated in every chapter to reflect the current ways of communicating and raising money in this digital era. It offers a new chapter on social media and crowd-sourced fundraising in capital campaigns as well as a new chapter on getting your board of directors campaign-ready.