Preface To Marketing Management

Author: J. Paul Peter
Publisher: McGraw-Hill Higher Education
ISBN: 1259200108
Size: 25.63 MB
Format: PDF, Kindle
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Preface to Marketing Management, 14e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text. The fourteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.

Loose Leaf For A Preface To Marketing Management

Author: J. Paul Peter
Publisher: McGraw-Hill Education
ISBN: 9781260300161
Size: 22.68 MB
Format: PDF
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Preface to Marketing Management, 15e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text. The fifteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.

Marketing Management

Author: J. Paul Peter
Publisher: McGraw-Hill/Irwin
ISBN: 9780072315578
Size: 55.86 MB
Format: PDF, ePub, Mobi
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This is a combination of A Preface to Marketing Management, plus 40 cases. The text serves as an overview for critical issues in marketing management. There are over 40 cases and more than 50% are new to this edition. Several of the cases feature technology companies and highlight exciting new examples.

Hospitality Marketing Management

Author: Robert D. Reid
Publisher: John Wiley and Sons
ISBN: 0470088583
Size: 33.46 MB
Format: PDF, ePub
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Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.

Marketing Management

Author: Raghubir Dayal
Publisher: Mittal Publications
ISBN: 9788170996415
Size: 16.93 MB
Format: PDF, ePub, Mobi
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Stephanos

Author: Iōsēph Vivilakēs
Publisher:
ISBN:
Size: 74.63 MB
Format: PDF, ePub, Mobi
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Cim Revision Cards Marketing Management In Practice

Author: John Williams
Publisher: Routledge
ISBN: 113641830X
Size: 43.68 MB
Format: PDF, Kindle
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Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised

Marketing Management

Author: Rajan Saxen
Publisher: McGraw-Hill Education
ISBN: 9339223314
Size: 75.44 MB
Format: PDF, ePub
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This book depicts marketing in contemporary and future India by providing a clear understanding of the marketing concepts, with due emphasis on developing application skills. It comprehensively discusses marketing management concepts and frameworks with numerous illustrations and cases in the Indian context. This revised and up-to-date text presents the evolving marketing scenario with the latest marketing data. Salient Features - Emphasis on ‘Innovations in Marketing' through examples and cases. - Numerous new examples, data, research inputs and concepts introduced. - Outcome-based pedagogy with Learning Objectives and content tagged with LO.