Polling And The Public

Author: Herb Asher
Publisher: CQ Press
ISBN: 1483324079
Size: 69.91 MB
Format: PDF, Kindle
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Polling and the Public helps readers become savvy consumers of public opinion polls, offering solid grounding on how the media cover them, their use in campaigns and elections, and their interpretation. This trusted, brief guide by Herb Asher also provides a non-technical explanation of the methodology of polling so that students become informed participants in political discourse. Fully updated with new data and scholarship, the Ninth Edition examines recent elections and the use and misuse of polls in campaigns, and delivers new coverage of web-based and smartphone polling.

Polling And The Public

Author: Herbert Asher
Publisher: SAGE
ISBN: 1483304973
Size: 71.40 MB
Format: PDF, Mobi
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Asher’s central objective—to help students become savvy consumers of polls—has only grown in importance as polling data have become more central to public and civic discourse. His trusted and brief guide offers solid grounding on polls: how the media cover them, their use in campaigns and elections, and their interpretation. Methodological aspects of polling are explained simply, in a non-technical fashion. Bringing the book fully up to date with new data and scholarship, this edition covers polls in a fragmented media environment and nontraditional approaches to polling, as well as the use of age cohorts to trace public opinion trends over time.

Polling And The Public

Author: Herbert B. Asher
Publisher:
ISBN:
Size: 62.44 MB
Format: PDF, Mobi
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Uses example, quotes, anecdotes, and cartoons to explain methods of public opinion research

Polling And The Public

Author: Herb Asher
Publisher: CQ Press
ISBN: 150635243X
Size: 59.15 MB
Format: PDF
View: 6472
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Polling and the Public helps readers become savvy consumers of public opinion polls, offering solid grounding on how the media cover them, their use in campaigns and elections, and their interpretation. This trusted, brief guide by Herb Asher also provides a non-technical explanation of the methodology of polling so that students become informed participants in political discourse. Fully updated with new data and scholarship, the Ninth Edition examines recent elections and the use and misuse of polls in campaigns, and delivers new coverage of web-based and smartphone polling.

Political Polling In The Digital Age

Author: Robert K. Goidel
Publisher: LSU Press
ISBN: 0807137839
Size: 66.14 MB
Format: PDF, ePub, Docs
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In this collection of essays, contributors place recent developments in public-opinion polling, such as during the 2008 presidential election, into a broader historical context, examining how to construct accurate meanings from public-opinion surveys and analyzing the future of public-opinion polling.

Political Polling

Author: Jeffrey M. Stonecash
Publisher: Rowman & Littlefield Publishers
ISBN: 1461722357
Size: 64.60 MB
Format: PDF, Mobi
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Information is crucial for candidates in political campaigns. This book, written by someone who has polled for 23 years, first focuses on the process of acquiring information during a campaign through polling. The book describes how to write questions, draw samples of voters, and conduct calling. The second major concern of the book is how to analyze results, and then interpret and present results in a way that will contribute to forming a strategy for a campaign. The book deals with the issues of biased questions and results, and why it is of no value to candidates to engage in such practices.

Tides Of Consent

Author: James A. Stimson
Publisher: Cambridge University Press
ISBN: 1107108179
Size: 28.31 MB
Format: PDF, ePub
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Tracking trends in American public opinion, this study examines moods of public policy over time. It argues that public opinion is decisive in American politics and identifies the citizens who produce influential change as a relatively small subset of the American electorate.

Public Opinion

Author: Carroll J. Glynn
Publisher: Westview Press
ISBN: 0813349400
Size: 76.65 MB
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This book offers a comprehensive and interdisciplinary examination of how public opinion is formed and charged, as well as how it affects democratic society."

Mobilizing Public Opinion

Author: Taeku Lee
Publisher: University of Chicago Press
ISBN: 9780226470252
Size: 24.75 MB
Format: PDF
View: 356
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What motivates us to change our opinions during times of political protest and social unrest? To investigate this question, Taeku Lee's smartly argued book looks to the critical struggle over the moral principles, group interests, and racial animosities that defined public support for racial policies during the civil rights movement, from the late 1940s to the mid-1960s. Challenging the conventional view that public opinion is shaped by elites, Lee crafts an alternate account of the geographic, institutional, historical, and issue-specific contexts that form our political views. He finds that grassroots organizations and local protests of ordinary people pushed demands for social change into the consciousness of the general public. From there, Lee argues, these demands entered the policy agendas of political elites. Evidence from multiple sources including survey data, media coverage, historical accounts, and presidential archives animate his argument. Ultimately, Mobilizing Public Opinion is a timely, cautionary tale about how we view public opinion and a compelling testament to the potential power of ordinary citizens.

Post Broadcast Democracy

Author: Markus Prior
Publisher: Cambridge University Press
ISBN: 0521858720
Size: 53.74 MB
Format: PDF, ePub, Mobi
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This 2007 book studies the impact of the media on politics in the United States during the last half-century.