Personal Branding And Marketing Yourself

Author: Rita Balian Allen
ISBN: 9780991505104
Size: 68.65 MB
Format: PDF, ePub, Mobi
View: 2123
Whether you are seeking a new position, changing roles within an organization, or taking charge of your career planning, marketing yourself is the best way to seize these opportunities. Yet few of us are ready and able to talk about our talents, accomplishments, and the value we have to offer. In this engaging, timely, and informative book, acclaimed career coach, trainer, and consultant Rita Balian Allen makes the case for personal branding as an essential ingredient for a successful career. For Rita and the many people who have sought her guidance, the Three Ps Marketing Technique has been the key. This technique PREPARES individuals to promote themselves by PACKAGING their talents and accomplishments, showcasing them, and PRESENTING their value inside their organization as well as in their profession, industry or community.

The 10 Step Mba For Safety And Health Practitioners

Author: Waddah S Ghanem Al Hashmi
Publisher: Routledge
ISBN: 1317587855
Size: 37.68 MB
Format: PDF, ePub, Docs
View: 462
As an Occupational Safety and Health (OSH) practitioner have you ever wondered "How can I shape my career trajectory to reach a C-suite position in business?" Or perhaps—for those who do not aspire to positions of this nature; "How can I develop my ability to persuade and influence top management more effectively?" The 10 Step MBA for Safety and Health Practitioners answers these questions to enable you to achieve your personal and professional OSH goals. Presented over 10 steps encompassing a typical MBA programme, a transformational model establishes key themes which are deemed critical in understanding the world of business to exert greater influence: Strategic – aligning OSH to the overall direction of a business and creating a lasting OSH purpose that all stakeholders can relate to Cross-functional – understanding the different parts of an organisation and integrating OSH within business functions and ways of working Distinctive – looking for creative new ways of presenting OSH data and information to generate interest and enthusiasm. From strategy and leadership to organisational behaviour and human resource management, from marketing and brand management to interpersonal skills, this book shows you how to combine the best of your specialist knowledge with important business tools, so you can embed OSH at the heart of your company. The book is an indispensable reference for OSH practitioners who want to make a positive change in their careers and become more effective in influencing and leading change.

Make A Name For Yourself

Author: Robin Fisher Roffer
Publisher: Crown Business
ISBN: 0767911385
Size: 11.53 MB
Format: PDF, Docs
View: 7559
One of America’s leading brand strategists shares her step-by-step program for creating an unforgettable identity in today’s marketplace. Do you ever go to work and think to yourself “there must be more?” Or feel that your true talents and abilities aren’t being utilized, or even recognized? Are you a freelancer or entrepreneur who isn’t sure how to rise to the top in today’s competitive environment? Wouldn’t it be empowering to be able to work in a field you feel passionately about and be successful and well paid? In Make a Name for Yourself, Robin Fischer Roffer shows you how to develop a unique, personal brand strategy for success by identifying your extraordinary attributes, thinking about your values and passions, and by learning how to use them in today’s marketplace. In short, you'll uncover a focused direction for your career that celebrates you. In the information age, brand marketing — the process by which a product creates an emotional connection with its audience and sets itself apart from the crowd — is more important than ever. Roffer knows that branding isn’t just for big corporations or products like Nike, Coke, or Yahoo. She is not only a pioneer in this field, she has used brand marketing strategies to catapult her own career. In Make a Name for Yourself she shows you how you can brand your own unique traits and talents for career success and personal fulfillment. In a step-by-step program she covers: * Unearthing your authentic self to develop a brand that reflects your natural talents, abilities, and passions * Defining your long-term career goals and dreams * Adapting and selling your brand to your target market * Identifying and overcoming personal roadblocks * Packaging yourself to reflect your chosen brand image * Launching, maintaining, and building your brand Inspiring case studies, analyses of well known brands, and thought-provoking exercises will help you create all the essential brand elements. And unlike other career advisors who simply push networking or other external tools, Roffer also offers methods for working on your inner self to overcome fears and decipher realities. Make a Name for Yourself is for anyone starting out in the workforce, beginning their own business, changing careers, or trying to make it in the corporate world. From the Hardcover edition.

Die Zukunft Des Autohandels

Author: Anders Parment
Publisher: Springer-Verlag
ISBN: 3658078871
Size: 80.19 MB
Format: PDF, Kindle
View: 5828
Dieses Buch beschreibt die Auswirkungen des globalen Wettbewerbs auf Automobilhandel, -vertrieb und -produktion: Urbanisierung, weniger Führerscheinprüflinge, höhere Kosten für Autonutzung, harte Konkurrenz unter den Herstellern und ein drastisch verändertes Konsumentenverhalten bestimmen die Märkte. Ergo: Die Automobilbranche muss dringend umdenken! Anders Parment bietet die fundierte Grundlage dafür. Er analysiert, wie Kundenpräferenzen entstehen, welche Faktoren das komplexe Umfeld des Automobilvertriebs beeinflussen und welche Best-Practice-Beispiele aus anderen Branchen als Vorbild für Vertriebsstrategien und nachhaltige Geschäftsmodelle dienen können. Die Ausführungen basieren auf umfangreichem Datenmaterial aus Umfragen, aktuellen Studien und Beratungsprojekten. Ein zukunftsweisendes Buch für sämtliche Player in der Automobilbranche.

Firefighter Preplan

Author: David J. Soler
ISBN: 9780990844211
Size: 52.17 MB
Format: PDF, ePub
View: 7683
The essential guidebook for thriving as a firefighter. Over 20 years of research and 100's of interviews were incorporated in the foundational principals shared in this book.Discover the mindset, attitude and habits that make firefighters great & respected. Discover 3 the destructive C's of a fire service career and how to avoid them and discover the firefighter training success diamond.Learn how great firefighters stay focused and motivated and how to become a respected firefighter among respected firefighters. These and so much more in this jam-packed guidebook for thriving as a firefighter.Learn more at

Personal Branding 101

Author: Desmond Jones
ISBN: 9781539684152
Size: 59.50 MB
Format: PDF, ePub
View: 879
Learn How to Promote YOUPersonal branding is defined as the process that people use to market themselves along with their skills and careers as a brand by itself. Today's personal branding concept revolves around "packaging yourself" suitably to meet and exceed the expectations of your target audience. While some of us are building personal brands unintentionally, some of us are doing it with a sense of purpose and with set goal(s) in mind. This book is aimed at helping the newcomer with understanding the art of personal branding. There is very little doubt in my mind that you already have a digital footprint in the world of personal branding. This could be either through your FB, Twitter, and other such social media profiles.In this book, I hope to guide you build yourself an awesome personal brand that makes people want to have a second look.Here Is A Preview Of What You'll Learn... How to Create and Maintain your Personal Brand How to Identify Your Target Audience How to Build Great Online Assets Tags: Personal Branding, Marketing Yourself, Marketing, Self Marketing, Brand Strategy, Brand Marketing


Author: Whitney Keyes
Publisher: Red Wheel/Weiser
ISBN: 1601635788
Size: 23.15 MB
Format: PDF, Docs
View: 6475
“Whitney—s keen understanding of marketing has lead her to enable business evolution and growth across a spectrum of influence: from teams inside giants like Microsoft women-owned start-ups in Africa!” —Maggie Winkel, Director of Merchandising for Nike What does American Express have in common with a one-woman meat vendor in Malaysia? Surprisingly, the answer is a “lot.” In today—s competitive marketplace, size doesn’t matter. Success for every organization boils down to five keys: strategy, story, strength, simplicity, and speed. Whitney Keyes brings a unique global perspective and a universal marketing approach to business. Blending traditional marketing techniques with social media tools, Propel shows you how to identify opportunities at your fingertips and use them to build market share, boost brand loyalty, and generate more revenue—fast! Keyes has gathered a wide variety of success stories from behind-the-scenes interviews with senior executives at companies such as Alaska Airlines and Starbucks, as well as the heads of arts organizations, savvy entrepreneurs, and Main Street mavericks. She—ll show you how to: Remove blocks and challenges holding your business back Uncover overlooked business and marketing opportunities Turn ideas into action by creating a customized marketing plan


Author: Jake Knapp
Publisher: Simon and Schuster
ISBN: 150112174X
Size: 65.76 MB
Format: PDF, Kindle
View: 5415
From three design partners at Google Ventures, a unique five-day process--called the sprint--for solving tough problems using design, prototyping, and testing ideas with customers.

Positive Psychology Coaching

Author: Robert Biswas-Diener
Publisher: John Wiley & Sons
ISBN: 9780470893081
Size: 17.30 MB
Format: PDF, ePub, Docs
View: 5135
Positive psychology moves psychology from a medical model toward a strengths model to help clients shore up their strengths and thereby lead happier, more fulfilling lives. Positive Psychology Coaching: Putting the Science of Happiness to Work for Your Clients provides concrete language and interventions for integrating positive psychology techniques into any mental health practice.

A Foot In The Door

Author: Katharine Hansen
Publisher: Ten Speed Press
ISBN: 0307814718
Size: 73.29 MB
Format: PDF, Kindle
View: 5827
This empowering and accessible guide shows career rookies how to get a foot in the door-and then kick it wide open. The revised second edition emphasizes the importance of contemporary social networking, such as discussion groups and forums, online portfolios, and blogging. Featuring a list of networking hot spots, confidence-building advice for the shy or intimidated, and a comprehensive guide to informational interviewing, A FOOT IN THE DOOR reveals proven strategies that will help those seeking their first real-world job land the position they've been looking for. A concrete and practical guide to the nuts and bolts of networking, using a step-by-step approach geared to recent grads and young career changers. Helps young professionals identify who they should connect with. Katharine Hansen's books have sold 145,000 copies. Reviews"Extensive chapters on informational interviewing and Internet networking make this a must-have book for job seekers and others trying to connect with people in the workplace." —Amy Lindgren, Syndicated Career Columnist"You name it, if it deals with networking, on any level, Katharine Hansen's book covers it. ...This is a book I wish I had written. It will help you."—Marvin Walberg, Scrips Howard News Service Syndicated Career ColumnistStrand Media Group's "Something You Should Know" air date TBA From the Trade Paperback edition.