Perfect Phrases For Sales And Marketing Copy

Author: Barry Callen
Publisher: McGraw Hill Professional
ISBN: 0071495908
Size: 60.40 MB
Format: PDF, Kindle
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Provides phrases for the right situations. Whether it's writing grants or generating sales leads, this work has the tools for precise, and effective communication in various situations.

Perfect Phrases For Lead Generation

Author: William Brooks
Publisher: McGraw Hill Professional
ISBN: 0071495894
Size: 13.15 MB
Format: PDF, Kindle
View: 5504
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The Right Phrase for Every Situation...Every Time Whether you're trying to come up with a terrific headline for a newspaper ad, a snappy brochure for sales reps, or a slick radio script, every word counts. That's why you need Perfect Phrases for Marketing and Sales Copy. Filled with specific methods for writing the kind of headlines, body copy, taglines, and calls to action that will capture customer attention and move people to buy, this book gives you the how-tos and examples you need to make every ad or marketing piece succeed. Find out the 23 creative approaches to naming a product, service, or business 18 ways to write a great headline 6 steps to creating memorable radio and TV ads A must for writers, sales pros, and marketing people, this user-friendly guide tackles every style and format, providing winning phrases for powerful print ads, press releases, radio and television scripts, and much more. It's your ultimate resource and one-stop reference for phrases that provoke, phrases that inspire, phrases that sell.

Magic Search

Author: Rebecca S. Kornegay
Publisher: American Library Association
ISBN: 0838909906
Size: 64.81 MB
Format: PDF, Mobi
View: 4356
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This resource showcases how to increase the power of Library of Congress Subject Heading (LCSH) subdivisions to produce astonishing results from your searches. The authors explain how, when used wisely, LCSH subdivisions can save time and provide a new level of precision in information retrieval for patrons of the library.

Phrases That Sell

Author: Sally Germain
Publisher: McGraw-Hill Education
ISBN: 9780809229772
Size: 18.31 MB
Format: PDF, Mobi
View: 3223
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"An excellent 'ready reference' both for copywriters and for those entering the field." -- Robert Goldsborough, Special Projects Director Advertising Age "Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been all my life?" -- Denny Hatch, Editor Target Marketing Six seconds. That's all you have to grab your prospect's attention and make a sale. Use the right phrase or slogan, however, and you've made your sale. Use the wrong one, and you've lost your opportunity . . . maybe forever. Choosing the right phrase or slogan is vital to your success. And so is Phrases That Sell. It's the ultimate resource for anyone needing hands-on, instant access to the key phrases, slogans, and attention grabbers that will gain more attention and sell more product. Organized by category . . . indexed and cross-referenced for ease of use . . . loaded with expert advice on how to write copy that sells, Phrases That Sell covers everything, including those hard-to-describe product and service qualities and those product/service attributes that are subtle or abstract. It has 143 selling phrases to describe service, 153 for fun, 341 covering style and design, 180 phrases related to price, and much more! In this book you'll find: 5,000+ sales phrases for consumer and business-to-business products and services a copywriter's primer called "10 Basic Rules of Copywriting," with insider's tips on usage a special section on the seven steps to writing winning slogans Expert advice on how to target your message to specific audiences Whether you sell products, ideas, or services . . . whether you are a novice or an old pro . . . this creative toolbox will give you fresh ideas, new perspectives, and renewed confidence. With Phrases That Sell at your side you'll be able to enthusiastically tackle the most challenging copywriting tasks and eliminate that dreaded "writer's block."

Words That Sell Revised And Expanded Edition

Author: Richard Bayan
Publisher: McGraw Hill Professional
ISBN: 0071467858
Size: 27.68 MB
Format: PDF, ePub, Docs
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More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person. More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition Cross-referencing of categories to jump-start creative thinking A crash course in basic copywriting techniques Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell. Find the perfect words and phrases to win over customers Grabbers that get attention: No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into... Descriptions and benefits that create appeal: Irresistible * winning * zesty * huggable * satisfying * You'll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft * Clinchers to win over your customer: Reap the benefits today * Don't miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guarantee Special strategies that seal the deal: Five-star quality * You're worth it * Don't fall for... * We make life easier * You're one of a select few... * discriminating * Your thoughtful gift

The Complete Idiot S Guide To Copywriter S Words And Phrases

Author: Kathy Kleidermacher
Publisher: Penguin
ISBN: 1440614679
Size: 37.15 MB
Format: PDF, ePub
View: 5690
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Market more successfully-with thousands of powerful, persuasive words. This reference is for anyone who needs to write effective marketing copy-for ads, catalogs, brochures, letters, press releases, displays, fundraising materials, and more. With thousands of entries, it does the brainstorming for you-and sparks ideas that stand out in a sea of hype. -Three A-to-Z sections: descriptive words, promotional words, and words organized by industry (cosmetics, food, travel, computers, etc.) -Extensive synonym lists for frequently used marketing words: 45 words for big; 19 words for authentic; 27 words for clean; 46 words for money; ... and 10 words for purple -Additional lists of Related Words and Phrases, Expressions, Symbols, and Antonyms -Also features A Concise Guide to Copywriting, with chapters on consumer psychology; tricks of the trade; grammar and style tips; and 7 Qualities that Make a Great Copywriter

Power Phrases Pro Edition Complete Series 1 10

Author: Richard Voigt
Publisher: Rivo Incorporated Rivo Incorporated
ISBN: 9781940961118
Size: 16.84 MB
Format: PDF, ePub
View: 3048
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The Pro Edition Volumes 1-10 What do Marketing Millionaires know that you don't? They know how to pull money out of thin air by using their secret language of Power Phrases. This collection of 5000 Power Phrases not only saves you time and money but will help jump-start your creative brain in ways you may have never considered. Simply open this amazing collection to any page and find your perfect power phrase. All it may take is simply adding or replacing ONE word. It's simple, quick, and easy! 1. Want to create more powerful profitable campaign offers? 2. Thinking of revitalizing a more professional business identity? 3. Want to update old product or service media advertisements? 4. Searching for fresh ideas that could improve sales and profits? 5. Looking for brand new ways to create stronger media sales copy? 6. Ready to use millionaire strategies advancing you to the next level? 5000 POWER PHRASES - The Pro Edition is exclusively for professional Internet Marketers, authors, advertisers, executives, business owners, TV & radio reporters, entrepreneurs, administrators, managers, supervisors, teachers and students who want to find and access unique phrases for marketing slogans, presentation bullet points, and interview sound bites that powerfully paint dreams, sell ideas, and market your message. Stop wasting valuable time, money, and energy racking your brain for new ideas. Create more profitable power phrase marketing campaigns for all your products, services, slogans, bullet points, and interview sound bites that finally grab and hold people's attention and trigger greater profits? You now have the Pro Edition as a very powerful professional marketing tool in your hand. We are confident that you know how to use it wisely in order to maximize the potential of all your marketing campaigns!

Digital Marketing Strategy

Author: Simon Kingsnorth
Publisher: Kogan Page Publishers
ISBN: 0749474718
Size: 55.44 MB
Format: PDF, ePub
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The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. It contains analysis of the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.

Write To Sell

Author: Andy Maslen
Publisher: Marshall Cavendish International Asia Pte Ltd
ISBN: 9814312673
Size: 20.38 MB
Format: PDF, ePub
View: 2819
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Write to Sell is a concise, inspirational and practical guide to creating words and copy that will help you to sell, sell, sell! Now fully updated, this bestselling book is aimed at anyone (from small and large companies) who needs to write sales copy (emails, letters, brochures, proposals, bid documents, slogans, advertisements, websites, etc). As well as providing expert tips and advice, the book is packed with simple techniques that will yield instant improvements for the reader.