Negative Political Advertising

Author: Karen S. Johnson-Cartee
Publisher: Routledge
ISBN: 1135439184
Size: 57.74 MB
Format: PDF
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This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional consultants. Offering the reader both the theory and practical applications associated with negative political advertising, this is the first book devoted exclusively to the various forms of negative campaigning in the United States. After developing a typology of negative political spots for greater clarity in explaining and evaluating them, the book addresses effectiveness questions such as: What works? When? Why? and How?

The Media Student S Book

Author: Gill Branston
Publisher: Routledge
ISBN: 1136963790
Size: 57.10 MB
Format: PDF, ePub, Docs
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The Media Student's Book is a comprehensive introduction for students of media studies. It covers all the key topics and provides a detailed, lively and accessible guide to concepts and debates. Now in its fifth edition, this bestselling textbook has been thoroughly revised, re-ordered and updated, with many very recent examples and expanded coverage of the most important issues currently facing media studies. It is structured in three main parts, addressing key concepts, debates, and research skills, methods and resources. Individual chapters include: approaching media texts narrative genres and other classifications representations globalisation ideologies and discourses the business of media new media in a new world? the future of television regulation now debating advertising, branding and celebrity news and its futures documentary and ‘reality’ debates from ‘audience’ to ‘users’ research: skills and methods. Each chapter includes a range of examples to work with, sometimes as short case studies. They are also supported by separate, longer case studies which include: Slumdog Millionaire online access for film and music CSI and detective fictions Let the Right One In and The Orphanage PBS, BBC and HBO images of migration The Age of Stupid and climate change politics. The authors are experienced in writing, researching and teaching across different levels of undergraduate study, with an awareness of the needs of students. The book is specially designed to be easy and stimulating to use, with: a Companion Website with popular chapters from previous editions, extra case studies and further resources for teaching and learning, at: www.mediastudentsbook.com margin terms, definitions, photos, references (and even jokes), allied to a comprehensive glossary follow-up activities in ‘Explore’ boxes suggestions for further reading and online research references and examples from a rich range of media and media forms, including advertising, cinema, games, the internet, magazines, newspapers, photography, radio, and television.

The Dynamics Of Political Communication

Author: Richard M. Perloff
Publisher: Routledge
ISBN: 1317228936
Size: 68.43 MB
Format: PDF, Mobi
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What impact do news and political advertising have on us? How do candidates use media to persuade us as voters? Are we informed adequately about political issues? Do twenty-first-century political communications measure up to democratic ideals? The Dynamics of Political Communication: Media and Politics in a Digital Age, Second Edition explores these issues and guides us through current political communication theories and beliefs by detailing the fluid landscape of political communication and offering us an engaging introduction to the field and a thorough tour of the discipline. Author Richard Perloff examines essential concepts in this arena, such as agenda-setting, agenda-building, framing, political socialization, and issues of bias that are part of campaign news. Designed to provide an understanding and appreciation of the principles involved in political communication along with methods of research and hypothesis-testing, each chapter includes materials that challenge us by encouraging reflection on controversial matters. Inside this Second Edition you’ll find: Expanded discussion of conceptual problems, communication complexities, and key issues in the field. New examples, concepts, and studies reflecting current political communication scholarship. The integration of technology throughout the text, reflecting its pervasive role in the political spectrum. Accompanied by an updated companion website with resources for students and instructors, The Dynamics of Political Communication prepares you to survey the political landscape with a more critical eye, and encourages a greater understanding of the challenges and occurrences presented in this constantly evolving field.

New Directions In Media And Politics

Author: Travis N. Ridout
Publisher: Routledge
ISBN: 1136268294
Size: 38.68 MB
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The field of media and politics is quickly changing as society transforms and new technologies develop continuously. Academic research in the area is rapidly breaking new ground to keep pace with the prolific media developments. This innovative, up-to-date text moves beyond rudimentary concepts and definitions to consider the exciting scholarly research that addresses the monumental recent changes in the media system of the United States and the world. This carefully crafted volume addresses the big questions that academic researchers are asking, exposing students to the rigorous scholarship in the field but making it readily understandable by undergraduate students. Each chapter starts with a "big question" about the impact of the news media, provides an overview of the more general topic, and then answers that question by appealing to the best, most-up-to-date research in the field. The volume as a whole is held together by an exploration of the rapidly changing media environment and the influence these changes have on individual political behavior and governments as a whole. New Directions in Media and Politics will make an ideal book for courses as it digs deeper into the questions that standard textbooks only hint at—and presents scholarly evidence to support the arguments made.

White News

Author: Don Heider
Publisher: Routledge
ISBN: 1135662150
Size: 35.27 MB
Format: PDF, Kindle
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Is TV news racist? If the purpose of local news is to cover individual communities and to present issues of interest and concern to local audiences, why are local newscasts so similar in markets around the country? These are the questions that motivated Heider's research, leading to the development of this book. Recognizing that local news is the outlet through which most people get their news, Heider ventured into the local television newsrooms in two moderate-size, culturally diverse U.S. markets to observe the news process. In this report, he uses his insider's perspective to examine why local television news coverage of people of color does not occur in more meaningful ways. Heider examines the perceptions of racism and ethnicity, and addresses such dichotomies as "white" news (content determined by white managers) being delivered by non-white news anchors, thus giving the appearance of "non-white" news. He also considers how coverage of minorities influences viewers' perceptions of their minority neighbors. Heider then sets forth a new theoretical concept--incognizant racism--as a way of explaining how news workers consistently ignore news in significant portions of the communities they cover. This contribution to the minorities and media discussion provides important insights into the newsroom decision-making process and the sociology and structure of newsrooms. It is required reading for all who are involved in news reporting, mass communication, media and minority studies, and cultural issues in today's society.

The Dynamics Of Persuasion

Author: Richard M. Perloff
Publisher: Routledge
ISBN: 1317328876
Size: 37.45 MB
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The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors, expanding the pedagogical utilities and facilitating adoptions. The sixth edition includes: updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation; new studies of health campaigns; expanded coverage of social media marketing; enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion. The fundamentals of the book – emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications – continue in the sixth edition.

Communication At A Distance

Author: David S. Kaufer
Publisher: Routledge
ISBN: 1136477489
Size: 14.15 MB
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This book bridges an important gap between two major approaches to mass communication -- historical and social scientific. To do so, it employs a theory of communication that unifies social, cultural and technological concerns into a systematic and formal framework that is then used to examine the impact of print within the larger socio-cultural context and across multiple historical contexts. The authors integrate historical studies and more abstract formal representations, achieving a set of logically coherent and well-delimited hypotheses that invite further exploration, both historically and experimentally. A second gap that the book addresses is in the area of formal models of communication and diffusion. Such models typically assume a homogeneous population and a communication whose message is abstracted from the complexities of language processing. In contrast, the model presented in this book treats the population as heterogeneous and communications as potentially variable in their content as they move across speakers or readers. Written to address and overcome many of the disciplinary divisions that have prevented the study of print from being approached from the perspective of a unified theory, this book employs a focused interdisciplinary position that encompasses several domains. It shows the underlying compatibility between cognitive and social theory; between the study of language and cognition and the study of technology; between the postmodern interest in the instability of meaning and the social science interest in the diffusion of information; between the effects of technology and issues of cultural homogeneity and heterogeneity. Overall, this book reveals how small, relatively non-interactive, disciplinary-specific conversations about print are usefully conceived of as part of a larger interdisciplinary inquiry.

Aids

Author: Timothy Edgar
Publisher: Routledge
ISBN: 1136474137
Size: 46.25 MB
Format: PDF, ePub, Mobi
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Prevention through appropriate behavior is the best weapon available to fight further spread of HIV infection. However, individuals take necessary actions to prevent diseases such as AIDS only when they are properly informed and they feel motivated to respond to the information they possess. In order to achieve a clearer understanding of these two facets of the prevention process, this book examines the interplay of the messages individuals receive about AIDS at the public level and the messages exchanged between individuals at the interpersonal level. The specific purpose of the book is to provide a theoretical and conceptual foundation for understanding the pragmatic concerns related to the AIDS crisis in the United States and other parts of the world. The book represents the first systematic examination of how theory informs our understanding of AIDS and communication processes. Contributors explore the issues from a variety of theoretical and conceptual viewpoints. Their goal is to stimulate thought which will lead to the pragmatic application of the ideas presented. The chapters focus on four general communication concerns: * interpersonal interaction as it relates to choices individuals make about safer sex practices, * theory and practice of public campaigns about AIDS, * intercultural issues, and * critical and descriptive approaches for understanding news coverage of AIDS.

Exploring Teachers In Fiction And Film

Author: Melanie Shoffner
Publisher: Routledge
ISBN: 1317371674
Size: 38.54 MB
Format: PDF, Mobi
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This book about teachers as characters in popular media examines what can be learned from fictional teachers for the purposes of educating real teachers. Its aim is twofold: to examine the constructed figure of the teacher in film, television and text and to apply that examination in the context of teacher education. By exploring the teacher construct, readers are able to consider how popular fiction and film have influenced society’s understandings and views of classroom teachers. Organized around four main themes—Identifying with the Teacher Image; Constructing the Teacher with Content; Imaging the Teacher as Savior; The Teacher Construct as Commentary—the chapters examine the complicated mixture of fact, stereotype and misrepresentation that create the image of the teacher in the public eye today. This examination, in turn, allows teacher educators to use popular culture as curriculum. Using the fictional teacher as a text, preservice—and practicing—teachers can examine positive and negative (and often misleading) representations of teachers in order to develop as teachers themselves.

Social Media

Author: Hana S. Noor Al-Deen
Publisher: Lexington Books
ISBN: 0739167294
Size: 75.53 MB
Format: PDF
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Social Media: Usage and Impact, edited by Hana S. Noor Al-Deen and John Allen Hendricks, provides a comprehensive and scholarly analysis of social media while combining both the implementation and the effect of social media in various environments, including educational settings, strategic communication (which is often considered to be a merging of advertising and public relations), politics, and legal and ethical issues. All chapters constitute original research while using various research methodologies for analyzing and presenting significant information about social media.