Media Now Understanding Media Culture And Technology

Author: Joseph Straubhaar
Publisher: Cengage Learning
ISBN: 1305950844
Size: 51.59 MB
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Empowering you to think critically about the media and its impact, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 10th Edition, thoroughly illustrates how media technologies develop, operate, converge, and affect society. It provides a comprehensive introduction to today's global media environment and the ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry -- and touch your everyday life. Cutting-edge coverage of the essential history, theories, concepts, and technical knowledge prepares you for a career in the expanding fields of the Internet, interactive media, and traditional media. In addition to captivating infographics and illustrations, the exciting new Tenth Edition includes the latest developments and trends in new media, mobile media consumption, policy changes for Internet governance and the international approach to media governance, online privacy protection, media ethics, and much more. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Media Now Understanding Media Culture And Technology

Author: Joseph Straubhaar
Publisher: Cengage Learning
ISBN: 1337516260
Size: 79.44 MB
Format: PDF, Mobi
View: 3440
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Empowering you to think critically about the media and its impact, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 10th Edition, thoroughly illustrates how media technologies develop, operate, converge, and affect society. It provides a comprehensive introduction to today's global media environment and the ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry -- and touch your everyday life. Cutting-edge coverage of the essential history, theories, concepts, and technical knowledge prepares you for a career in the expanding fields of the Internet, interactive media, and traditional media. In addition to captivating infographics and illustrations, the exciting new Tenth Edition includes the latest developments and trends in new media, mobile media consumption, policy changes for Internet governance and the international approach to media governance, online privacy protection, media ethics, and much more. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Media Now Understanding Media Culture And Technology

Author: Joseph Straubhaar
Publisher: Cengage Learning
ISBN: 1305533852
Size: 44.14 MB
Format: PDF, ePub, Docs
View: 3461
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Offering the most current coverage available, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 9e equips readers with a thorough understanding of how media technologies develop, operate, converge, and affect society. The text provides a comprehensive introduction to today's global media environment and ongoing developments in technology, culture, and critical theory that continue to transform the rapidly evolving industry−and impact your daily life. Focusing on the essential history, theories, concepts, and technical knowledge, MEDIA NOW develops readers' media literacy skills to prepare them for work in the expanding fields of the Internet, interactive media, and traditional media industries. In addition to vivid infographics and illustrations, the cutting-edge Ninth Edition includes the latest developments and trends in social media, e-publishing, policy changes for Internet governance, online privacy protection, online ad exchanges, the changing video game industry, and much more. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Media Now

Author: Joseph D. Straubhaar
Publisher: Wadsworth Publishing Company
ISBN: 9780534551247
Size: 15.39 MB
Format: PDF, Kindle
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This colorful textbook introduces both traditional and new digital media for mass communication. The third edition expands coverage of computer media, communications infrastructure, the relationship between media and society, and ethical issues. The CD-ROM connects to a companion web site. Annotatio

Understanding Media Culture

Author: Jostein Gripsrud
Publisher: Bloomsbury Publishing
ISBN: 1849663769
Size: 16.93 MB
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The mass media open our private lives to the world around us. They are central to economic, cultural and political processes, through words, images and music. They address us in innumerable genres - from advertising to news journalism, from soap operas to sports coverage, from political debates to feature films and novels. This refreshingly different introduction to media studies offers an understanding of the mass media which is critical but which does not deny the pleasures they offer. Reflecting the trends of today's media and cultural studies courses, it introduces students both to social scientific approaches and those of the humanities and aesthetics. The central debates of media and communication studies are presented, starting from the individual's relation to the mass media and exploring questions of identity, influence and social differences. It then introduces the different methods used in analysing media texts, and concludes with a discussion of the public sphere and democracy, media technology, institutions and production. Each topic is presented in such a way as to encourage the reader to take part in discussions and further work. Understanding Media Culture is written in an engaged and engaging way and offers an invitation to a deeper understanding for anyone interested in the field.

Understanding Media Cultures

Author: Nick Stevenson
Publisher: SAGE
ISBN: 1848605161
Size: 66.18 MB
Format: PDF, ePub, Docs
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Praise for the First Edition: `I can't think of a book in media studies that handles so well the diversity of perspectives and issues that Stevenson addresses. Whether reconstructing Marxism or deconstructing postmodernism, tackling the pleasures of soap opera or the repetitive structures of daily news presentation, Stevenson is always clear and insightful' - Sociology The Second Edition of this book provides a comprehensive overview of the ways in which social theory has attempted to theorize the importance of the media in contemporary society. Now fully revised to take account of the recent theoretical developments associated with `new media' and `information society', as well as the audience and the public sphere, Understanding Media Cultures: - Critically examines the key social theories of mass communication - Highlights the work of individual theorists including Fiske, Williams, Hall, Habermas, Jameson, McLuhan and Baudrillard. - Covers the important traditions of media analysis from feminism, cultural studies and audience research. - Now includes a discussion of recent perspectives developed by Castells, Haraway, Virilio and Schiller. - Provides a glossary of key terms in media and social theory. Retaining all the strengths of the previous edition, Understanding Media Cultures offers a comprehensive and up-to-date overview of the field. It will be essential reading for students of social theory, media and cultural studies.

Media Now

Author:
Publisher:
ISBN: 9781305522657
Size: 78.14 MB
Format: PDF, ePub
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Collision Repair And Refinishing A Foundation Course For Technicians

Author: Alfred Thomas
Publisher: Cengage Learning
ISBN: 1337514675
Size: 64.62 MB
Format: PDF, ePub
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COLLISION REPAIR AND REFINISHING: A FOUNDATION COURSE FOR TECHNICIANS, Third Edition, provides a thorough guide to all major areas of collision repair and refinishing as outlined by NATEF. In-depth coverage includes structural and non-structural analysis and damage repair, welding, painting and refinishing, paint chemistry, sacrificial coatings for corrosion resistance, mechanical and electrical systems, and more. The text also includes a chapter on the expanded use of aluminum for domestic vehicle manufacture, and basic repair principles relevant to this trend. With a reader-friendly writing style, logical progression of topics, and illustrations featuring current equipment and realistic applications, this comprehensive text is a perfect choice for students with little or no prior exposure to collision repair. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Media Now

Author: Joseph D. Straubhaar
Publisher:
ISBN: 9781473736511
Size: 51.76 MB
Format: PDF, ePub
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Understanding Media Semiotics

Author: Marcel Danesi
Publisher: Bloomsbury Publishing
ISBN: 135003990X
Size: 28.66 MB
Format: PDF, Docs
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Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This book offers students an in-depth guide to help them investigate and understand the media using semiotic theory. It assumes little previous knowledge of the field, avoiding jargon and explaining the issues step by step. The two basic features of the methods used are the historical study of media and their genre and the analysis of the meaning structures that such genres encode. Semiotic analysis is sometimes seen as complicated and difficult to understand; Marcel Danesi shows that on the contrary it can be readily understood and can greatly enrich students' understanding of media texts, from print media right through to the internet.