Media Messages In American Presidential Elections

Author: Diana Marie Owen
Publisher: Greenwood Publishing Group
ISBN: 9780313263620
Size: 61.85 MB
Format: PDF, ePub, Mobi
View: 3603
Focusing on the audience, Owen investigates the way people process media messages during campaigns. She examines the role of ads, news stories, poll results, and debates in presidential campaigns. Based on surveys fielded during the 1984 and 1988 Presidential campaigns, Owen compares these four message categories to determine their relative importance to voters. She also investigates how people make use of messages when establishing their perceptions of candidates and issues. This book is designed for researchers and students in communications and mass media, voting behavior, and public opinion.

Media Effects On Voters

Author: John William Cavanaugh
Publisher: University Press of Amer
Size: 72.68 MB
Format: PDF, Kindle
View: 3429
Reports and analyzes the responses of 18 voters in Columbia, South Carolina to attack journalism in the presidential campaign between July and November 1992. Examples of events considered attack items are Clinton's alleged marital infidelity, Perot's unpresidential temperament, and Bush and Iran/Con

Personal Influence

Author: Elihu Katz
Publisher: Routledge
ISBN: 1351500198
Size: 39.35 MB
Format: PDF, Mobi
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First published in 1955, "Personal Influence" reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded. This classic volume set the stage for all subsequent studies of the interaction of mass media and interpersonal influence in the making of everyday decisions in public affairs, fashion, movie-going, and consumer behavior. The contextualizing essay in Part One dwells on the surprising relevance of primary groups to the flow of mass communication. Peter Simonson of the University of Pittsburgh has written that "Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations...more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." In his introduction to this fiftieth-anniversary edition, Elihu Katz discusses the theory and methodology that underlie the Decatur study and evaluates the legacy of his coauthor and mentor, Paul F. Lazarsfeld.

Controlling The Message

Author: Victoria A. Farrar-Myers
Publisher: NYU Press
ISBN: 1479867594
Size: 64.58 MB
Format: PDF
View: 4808
A small dolphin on the ankle, a black line on the lower back, a flower on the hip, or a child’s name on the shoulder blade—among the women who make up the twenty percent of all adults in the USA who have tattoos, these are by far the most popular choices. Tattoos like these are cute, small, and can be easily hidden, and they fit right in with society’s preconceived notions about what is ‘gender appropriate’ for women. But what about women who are heavily tattooed? Or women who visibly wear imagery, like skulls, that can be perceived as masculine or ugly when inked on their skin? Drawing on autoethnography, and extensive interviews with heavily tattooed women, Covered in Ink provides insight into the increasingly visible subculture of women with tattoos. Author Beverly Thompson visits tattoos parlors, talking to female tattoo artists and the women they ink, and she attends tattoo conventions and Miss Tattoo pageants where heavily tattooed women congregate to share their mutual love for the art form. Along the way, she brings to life women’s love of ink, their very personal choices of tattoo art, and the meaning tattooing has come to carry in their lives, as well as their struggles with gender norms, employment discrimination, and family rejection. Thompson finds that, despite the stigma and social opposition heavily tattooed women face, many feel empowered by their tattoos and strongly believe they are creating a space for self-expression that also presents a positive body image. A riveting and unique study, Covered in Ink provides important insight into the often unseen world of women and tattooing. Instructor's Guide

Communication And Midterm Elections

Author: John Allen Hendricks
Publisher: Springer
ISBN: 1137488018
Size: 34.97 MB
Format: PDF, ePub, Mobi
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This book offers a comprehensive examination of midterm elections from the lens of communications and media coverage. Using a wide variety of methods, this contributed volume covers the differences, similarities, and challenges unique to midterm elections.

Journalism Quarterly

Size: 25.83 MB
Format: PDF, Kindle
View: 3004
Includes section "Book reviews" and other bibliographical materials.

Making A Difference

Author: Richard Davis
Publisher: Lexington Books
ISBN: 1461633753
Size: 32.77 MB
Format: PDF, Kindle
View: 3062
This book is a cross-national analysis of the role of the Internet in elections. It examines the role of context in shaping candidate and party usage of the Internet in democratic electoral systems.