Marketing The Museum

Author: Fiona Mclean
Publisher: Routledge
ISBN: 1134743157
Size: 71.13 MB
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Marketing the Museum is the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation. The history of the museum is one of shifting purposes and changing ideals and this volume asks if it is possible to define the 'product' which the modern museum can offer. This book explores the crucial question: Are the theories of marketing developed for manufactured goods in any way relevant to the experience of visiting a museum? In covering one of the most highly disputed issues in the field, this book is essential reading for museum professionals, students and anyone who has dealing in the many branches of the heritage industry around the world.

Museum Exhibition

Author: David Dean
Publisher: Other
ISBN:
Size: 71.17 MB
Format: PDF
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Museum Exhibition is the only textbook of its kind to consider exhibition development using both theory and practice in an integrated approach. This comprehensive study covers care of exhibits, writing accompanying text, using new technology, exhibition evaluation, administration and content for a wide range of collections. It provides a complete outline for all those concerned with providing displays in museums and other cultural heritage contexts.

Museum Basics

Author: Timothy Ambrose
Publisher: Routledge
ISBN: 0415619343
Size: 75.33 MB
Format: PDF, ePub
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Museums throughout the world have common needs and face common challenges. Keeping up-to-date with new ideas and changing practice is challenging for small and medium-sized museums where time for reading and training is often restricted. This new edition of Museum Basics has therefore been produced for the many museums worldwide that operate with limited resources and few professional staff. The comprehensive training course provided within the book is also suitable for museum studies students who wish to gain a full understanding of work within a museum. Drawing from a wide range of practical experience, the authors provide a basic guide to all aspects of museum work, from audience development and education, through collections management and conservation, to museum organisation and forward planning. Organised on a modular basis with over 110 Units, Museum Basics can be used as a reference work to assist day-to-day museum management and as the key textbook in pre-service and in-service training programmes. It is designed to be supplemented by case studies, project work and group discussion. This third edition has been fully updated and extended to take account of the many changes that have occurred in the world of museums in the last five years. It includes over 100 new diagrams supporting the text, a glossary, sources of information and support as well as a select bibliography. Museum Basics is also now supported by its own companion website providing a wide range of additional resources for the reader.

Museums And Their Visitors

Author: Eilean Hooper-Greenhill
Publisher: Routledge
ISBN: 1134915853
Size: 62.99 MB
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Museums are at a critical moment in their history. In order to ensure survival into the next century, museums and galleries must demonstrate their social relevance and use. This means developing their public service functions through becoming more knowledgeable about the needs of their visitors and more adept at providing enjoyable and worthwhile experiences. Museums and Their Visitors aims to help museums and galleries in this crucial task. It examines the ways in which museums need to develop their communicative functions and, with examples of case-studies, explains how to achieve best practice. The special needs of a number of target audiences including schools, families and people with disabilities are outlined and illustrated by examples of exhibition, education and marketing policies. The book looks in detail at the power of objects to inspire and stimulate and analyses the use of language in museums and galleries. This is the first book to be written to guide museum and gallery staff in the development of provision for their visitors. It will be of interest to students of museum, heritage and leisure and tourism studies, as well as to international museum professionals.

Handbook For Museums

Author: David Dean
Publisher: Routledge
ISBN: 1135908370
Size: 51.67 MB
Format: PDF, ePub
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Handbook for Museums is the definitive guide of need-to-know information essential for working in the museum world. Presenting a field-tested guide to best practice, the Handbook is formed around a commitment to professionalism in museum practice. The sections provide information on management, security, conservation and education. Including technical notes and international reading lists too, Handbook for Museusms is an excellent manual for managing and training.

Managing Museums And Galleries

Author: Michael Fopp
Publisher: Routledge
ISBN: 1134867689
Size: 12.23 MB
Format: PDF, Docs
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The current economic climate, coupled with an all embracing desire for museums to be respondent to 'the market' make a proper grounding in management essential. The 'bottom line' is one of the most powerful measures of management performance. Museums and galleries invariably have a neutral bottom line, they are not set up to make a profit and many of them are constrained by governmental accounting rules and charity legislation. Managing these organisations is difficult and this book tackles the issues that make it easier. Managing the Museum examines the highly sophisticated principles and techniques of modern business management from the perspective of museums and galleries and delineates their practical application. This volume surveys the day-to-day issues of time management, delegation and recruitment to the problems of strategic planning and initiating and controlling conflict and change. This study incorporates the needs of both the independent and national sectors and discusses the links between the museum and commerce.

The Representation Of The Past

Author: Kevin Walsh
Publisher: Psychology Press
ISBN: 0415079446
Size: 44.32 MB
Format: PDF, Kindle
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The 1980s and early 1990s have seen a marked increase in public interest in our historic environment. The museum and heritage industry has expanded as the past is exploited for commercial profit. In The Representation of the Past, Kevin Walsh examines this international trend and questions the packaging of history which serves only to distance people from their own heritage. A superficial, unquestioning portrayal of the past, he feels, separates us from an understanding of our cultural and political present. Here, Walsh suggests a number of ways in which the museum can fulfill its potential - by facilitating our comprehension of cultural identity.

Museums A Place To Work

Author: Jane R. Glaser
Publisher: Routledge
ISBN: 113563467X
Size: 22.78 MB
Format: PDF
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Surveying over thirty different positions in the museum profession, this is the essential guide for anyone considering entering the field, or a career change within it. From exhibition designer to shop manager, this comprehensive survey views the latest trends in museum work and the broad-ranging technological advances that have been made. For any professional in the field, this is a crucially useful book for how to prepare, look for and find jobs in the museum profession.

Towards The Museum Of The Future

Author: Roger Miles
Publisher: Routledge
ISBN: 1134867611
Size: 49.17 MB
Format: PDF, Docs
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Towards the Museum of the Future explores, through a series of authoritative essays, some of the major developments in European museums as they struggle to adapt in a rapidly changing world. It embraces a wide range of European countries, all types of museums and exhibitions and the needs of different museum audiences, and discusses the museum as communicator and educator in the context of current cultural concerns.

Museum Security And Protection

Author: Robert Burke
Publisher: Routledge
ISBN: 113490472X
Size: 65.41 MB
Format: PDF, Kindle
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The ICMS Handbook is acknowledged as the international standard text for basic security procedures. It was first published as A Basic Guide to Museum Security, and is now fully revised, enlarged and updated. The manual covers: general principles security, theft and burglary: security personnel; training; collection management and transport; disaster planning; fire and environmental hazards; checklist of security procedures. It is designed to operate in all conditiones adn sizes of museum, not merely those with elaborate electronic security. It stresses that good basic principles are teh key to effective protection from hazard.