Marketing The Core

Author: Roger Kerin
Publisher: McGraw-Hill Higher Education
ISBN: 0077517083
Size: 25.71 MB
Format: PDF, ePub, Mobi
View: 1462


Author: Roger A. Kerin
Publisher: Irwin/McGraw-Hill
ISBN: 9780072999891
Size: 59.94 MB
Format: PDF, Kindle
View: 2077
MARKETING: THE CORE, 2/e by Kerin, Berkowitz, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 8/e, but in a shorter, more accessible package. The Core distills Marketing's 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester. Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that's equally kind to both the eyes and the pocketbook. The Core is more than just a "baby Kerin"; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.

Hospitality Marketing Management

Author: Robert D. Reid
Publisher: John Wiley and Sons
ISBN: 0470088583
Size: 66.60 MB
Format: PDF, Kindle
View: 4156
Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.

The Basic Business Library Core Resources And Services 5th Edition

Author: Eric Forte
Publisher: ABC-CLIO
ISBN: 1598846124
Size: 62.90 MB
Format: PDF
View: 847
Everything you need to know in order to start, maintain, and provide service for a business collection, and to research virtually any business topic. • Includes hundreds of topical chapters that cover key resources in-depth • Provides a core list of the most essential library business resources • Contains contributions from an all-star cast of experienced business librarians • Bibliographic information regarding key resources is woven throughout the book

Principles Of Marketing

Author: Philip Kotler
ISBN: 9781442531109
Size: 63.48 MB
Format: PDF
View: 6683
"The 5th edition of Principles of Marketing makes the road to learning and teaching marketing more effective, easier, and more enjoyable than ever. Its streamlined approach strikes a careful balance between depth of coverage and ease of learning. The 5th edition's brand new learning design--with an integrative Concept Map at the start of each chapter, and insightful author comments throughout--enhances student understanding. When combined with a completely new MyMarketingLab, our online homework study tool, Principles of Marketing ensures that your students will come to class well prepared and leave class with a richer understanding of core marketing concepts, strategies, and practices. We have thoroughly updated the 5th edition of Principles of Marketing to reflect the major trends and forces that marketing must take into account in this era of customer value and relationships."--Publisher's website.

Organizational Social Irresponsibility

Author: Agata StachowiczStanusch
Publisher: IAP
ISBN: 1681237601
Size: 78.83 MB
Format: PDF, Mobi
View: 5933
In the book Organizational Social Irresponsibility: tools and theoretical insights we focus both on theoretical and practical aspects of organizational social irresponsibility and hope to provide a contribution to the contemporary state of knowledge about its causes and results. The book is divided into three parts: first titled “Organizational Social Irresponsibility: Practices and experiences”, second: “The thousand faces of dark side of business” and third: “Social, cultural and institutional dimensions”. The book is written by a range of authors from all over the world. They provide us with examples of some irregularity in social organizational activity. There were included some theoretical and practical contributions into the topic of organizational social irresponsibility, from different sectors (e.g. pharmaceutical or manufacturing industry as well as public administration) and various organizational processes (such as marketing, training, innovation and knowledge management). We hope it will be a worthy inspiration for struggling with dark sides of organizational existence.

Guide To The Management Gurus 5th Edition

Author: Carol Kennedy
Publisher: Random House
ISBN: 1448136636
Size: 36.83 MB
Format: PDF, Kindle
View: 2605
The fifth edition of the original, best-selling guide to the ideas of leading management thinkers. The ten additional full-length entries range from classic gurus such as Henry Gantt and the Gilbreth time-and-motion pioneers to the latest thinkers influencing 21st-century business, including Clayton Christensen, master of innovation theory, and Karen Stephenson with her ground-breaking insights into human networks. The lives and work of more than 55 gurus are covered in clear and accessible style, along with penetrating analysis of their ideas and influence on management. Guide to the Management Gurus has sold around the world since its first publication in 1991, and has been translated into more than 15 languages, including Russian, Chinese, Korean and Japanese.

Sports Marketing

Author: Matthew D. Shank
Publisher: Routledge
ISBN: 1317743458
Size: 44.32 MB
Format: PDF, ePub
View: 5621
Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book’s companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks. Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice.

The Geography Of The World Economy 5th Edition

Author: Paul Knox
Publisher: Routledge
ISBN: 1444145282
Size: 61.39 MB
Format: PDF, ePub, Mobi
View: 3356
The Geography of the World Economy provides an in-depth introduction to the globalization of the world economy and discusses local, regional, national and global economic development over the course of history. This new edition is fully revised and in colour.

Essentials Of Marketing Research

Author: William Zikmund
Publisher: Cengage Learning
ISBN: 1133190642
Size: 74.63 MB
Format: PDF
View: 4936
Focusing on students as managers, the exciting new ESSENTIALS OF MARKETING RESEARCH, 5e, offers concise yet thorough coverage that delivers the essential information students need to skillfully use marketing research in making effective business decisions. It also equips readers with the skills to perform basic, core marketing research tasks. Designed specifically for instructors who prefer a more concise introduction to marketing research topics, it succinctly addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm’s current and future needs. Reflecting the latest developments from the field, the Fifth Edition features an increased emphasis on behavioral tracking, social networking, smart phones, and the resulting impact on marketing research. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.