Marketing An Introduction

Author: Gary Armstrong
Publisher: Pearson Higher Ed
ISBN: 1292017546
Size: 54.23 MB
Format: PDF, ePub
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The third European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves.

Introduction To Marketing

Author: Adrian Palmer
Publisher: Oxford University Press
ISBN: 0199602131
Size: 69.89 MB
Format: PDF, Mobi
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This new, innovative textbook provides a highly accessible introduction to the principles of marketing, presenting a theoretical foundation and illustrating the application of the theory through a wealth of case studies.

Marketing

Author: Gary Armstrong
Publisher:
ISBN: 9780134300931
Size: 65.43 MB
Format: PDF, ePub, Mobi
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Marketing

Author: Gary Armstrong
Publisher:
ISBN:
Size: 10.66 MB
Format: PDF, ePub, Docs
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Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.

Consumer Behaviour

Author: Michael Solomon
Publisher: Pearson Higher Education AU
ISBN: 1442564997
Size: 46.19 MB
Format: PDF, Docs
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Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other - our state of being. The 3rd edition of Consumer Behaviour is presented in a contemporary framework based around the buying, having and being model and in an Australasian context. Students will be engaged and excited by the most current research, real-world examples, global coverage, managerial applications and ethical examples to cover all facets of consumer behaviour. With new coverage of Personality and incorporating real consumer data, Consumer Behaviour is fresh, relevant and up-to-date. It provides students with the best possible introduction to this fascinating discipline.

Introduction To Marketing

Author: Carl D. McDaniel
Publisher: Thomson South-Western
ISBN: 9781133273875
Size: 11.64 MB
Format: PDF, Mobi
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Engaging and thorough, INTRODUCTION TO MARKETING, 12E, International Edition shows you how marketing principles affect your day-to-day life, as well as their significant influence in business decisions. Core topics include the social marketing phenomenon, entrepreneurship, C.R.M., global perspectives, and ethics, as well as in-depth discussions on key tools of the trade, such as metrics and the marketing plan. Intriguing coverage of newsworthy events clarifies the readings and gets you thinking about your own decisions in the consumer marketplace. Loaded with helpful learning features like detailed appendices, cases, vignettes, boxed features, and videos, INTRODUCTION TO MARKETING, 12E, International Edition gives you countless opportunities to develop and apply critical-thinking skills as you acquire the marketing knowledge essential for success in the business world.