Managing Money Measurement And Marketing In The Allied Health Professions

Author: Robert Jones
Publisher: CRC Press
ISBN: 1315357631
Size: 44.61 MB
Format: PDF
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High-quality Allied Health delivery through a motivated, committed and expert workforce depends on strong management and leadership. To provide this, Allied Health Profession managers need solid, evidence-based business skills just as much as clinical knowledge and ability. This book focuses on the key management areas of money, measurement and marketing as applied to the Allied Health Professions. Bringing together nationally and internationally acknowledged and recognised experts from around the world, it explains the finances of healthcare, particularly in a cash-strapped environment, information and information management, and the marketing of services - in the broadest sense - based on a robust foundation of business planning and business-case development, project management, service level agreements and specification. Report writing and presentation skills are also covered, along with editors' quality and leadership evaluation framework, the Management Quality Matrix. The information, background and practical techniques covered in this book will make it a thought-provoking and indespensible resource both for managers and leaders of Allied Health Professionals and for those training future managers and leaders.

Assessment In Health Professions Education

Author: Steven M. Downing
Publisher: Routledge
ISBN: 1135595291
Size: 13.16 MB
Format: PDF, ePub, Mobi
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Assessment in Health Professions Education provides comprehensive guidance for persons engaged in the teaching and testing of the health professions – medicine, dentistry, nursing, pharmacy and allied fields. Part I of the book provides a user-friendly introduction to assessment fundamentals and their theoretical underpinnings; Part II describes specific assessment methods used in the health professions, with a focus on best practices, assessment challenges, and practical guidelines for the effective implementation of successful assessment programs. Key features: Comprehensive – the first text to provide broad, single-source coverage of all aspects of assessment in the health professions. Accessible – while scholarly and evidence-based, the book is geared towards health professions educators who are not measurement specialists. Thematic – assessment validity is an organizing theme and provides a conceptual framework throughout the book.

Healthcare Relationship Marketing

Author: Ira J. Haimowitz
Publisher: CRC Press
ISBN: 1317123190
Size: 51.41 MB
Format: PDF
View: 1979
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In recent years there have been dramatic changes in the pharmaceutical promotional landscape, affecting both consumers and healthcare professionals. One consequence of these dynamics is the need for pharmaceutical companies to plan new kinds of dialogue and relationships with their stakeholders. The evolution has been from mass-channel "push" marketing to two-way, multi-channel relationship marketing. Targeted Emails, webinars, mobile messages, and social networks are expanding in usage. This book is a practical overview and resource guide for the design and measurement of pharmaceutical relationship marketing (RM) programs. There are descriptions of each aspect of pharmaceutical RM design and measurement, including a running case study with follow-up exercises. The author has also conducted interviews from several pharmaceutical marketing industry experts, each having 15 years or more of working healthcare RM knowledge, and each speaking on their specific specialities. For newcomers to healthcare marketing, this book can serve as a foundation and introduction that provides framework, details, and examples of both relationship marketing designs and associated measurement disciplines. Healthcare Relationship Marketing will also be valuable to readers currently working in pharmaceutical marketing or sales who may not have exposure to the particular disciplines of relationship marketing and direct response measurement and optimization. Even for the experienced practitioner this will serve as a convenient reference that pulls together all of the program components and measurement frameworks within a single book. This book may also serve as a textbook within a university course in marketing, or a pharmaceutical business program.

The Economics Of Health Professional Education And Careers

Author: Barbara McPake
Publisher: World Bank Publications
ISBN: 1464806179
Size: 35.82 MB
Format: PDF, ePub, Mobi
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The formation of health professionals is critical for the health system to function and to achieve its universal health coverage (UHC) goals, and this is well recognized by the majority of governments that plan to ensure enough training places and aim to regulate in order to ensure quality. But the importance of market forces is often overlooked, resulting in interventions and regulations that often fail to achieve their intended effects. This publication aims to inform the design of health professionals' education policies to better manage health labor market forces toward UHC. It documents what is known about the influence of market forces on the health-professional formation process. The report sought to answer the following questions: - What have been the large global and regional trends in the development of health professions? - How have these trends affected the career decisions of current and potential health professionals? - What is the evidence base on the value and effectiveness of health professional education of different types? - How has the market for health professional education evolved, and with what interrelationships with the health labor and health care markets? The contexts of the market for health professional training have been subject to important changes in recent decades, in particular: the growing extent of employment of mid-level cadres of health professionals; changes in technology and the associated growth of high skilled occupations; the increasing interconnectedness of national health systems through globalization, with its implications for international health professional mobility; and the greater complexity of the public-private mix in employment options. There is a need to ensure that market forces align with the intentions of planning and regulation and the needs of UHC goals. This publication provides recommendations to support the design of policies that help to achieve these.

Key Tools And Techniques In Management And Leadership Of The Allied Health Professions

Author: Robert Jones
Publisher: Radcliffe Publishing
ISBN: 1846195322
Size: 31.46 MB
Format: PDF, Kindle
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The Allied Health Professions --- Essential Guides series is unique in providing advice on management, leadership and development for those in the Allied Health Professions (AHP). This highly practical volume offers a wide range of assessment tools and techniques in such critical areas as management quality, organisational and management structure, benchmarking, outcome measurement, and Integrated Care Pathway design as well as capacity and demand management, activity analysis, report writing and presentation skills. The layout is conducive to easy comprehension; tables, figures and boxed text aid quick reference and everyday application, and many of the resources are also provided on a complimentary CD. With contributions from internationally renowned professionals, Key tools and techniques in management and leadership of the allied health professions provides tools that will be vital to all allied health professionals interested in providing timely, efficient and cost-effective care for their patients. These will include AHP managers and aspiring managers, senior clinicians, extended scope practitioners, clinical specialists, AHP educators, researchers, staff and students. `The NHS is facing the greatest period of challenge in its history. The key to success is leadership. Allied Health Professionals will be a central part of this leadership response. In this work, Robert and Fiona continue their series supporting Allied Health Professionals in that leadership journey. It is an important contribution to this critical effort.'

Wound Care

Author: Carrie Sussman
Publisher: Lippincott Williams & Wilkins
ISBN: 9780781774444
Size: 29.55 MB
Format: PDF, Docs
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Designed for health care professionals in multiple disciplines and clinical settings, this comprehensive, evidence-based wound care text provides basic and advanced information on wound healing and therapies and emphasizes clinical decision-making. The text integrates the latest scientific findings with principles of good wound care and provides a complete set of current, evidence-based practices. This edition features a new chapter on wound pain management and a chapter showing how to use negative pressure therapy on many types of hard-to-heal wounds. Technological advances covered include ultrasound for wound debridement, laser treatments, and a single-patient-use disposable device for delivering pulsed radio frequency.

Measurement Of Joint Motion

Author: Cynthia C Norkin
Publisher: F.A. Davis
ISBN: 0803658478
Size: 78.96 MB
Format: PDF
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Measure joint range of motion with the manual that set the standard. Here is all of the guidance you need to identify impairments successfully and assess rehabilitation status effectively. Thoroughly updated and revised to reflect today’s most current and complete research, the 5th Edition of this classic book retains the unique features that have set this manual apart as the reference of choice. For each measurable joint in the body, you’ll find a consistent, easy-to-follow format and exceptional photographs that depict range of motion and alignment, making it easy for you to visualize the examination and technique for each joint motion and muscle length test.

Health Professions Education

Author: Institute of Medicine
Publisher: National Academies Press
ISBN: 9780309133197
Size: 69.88 MB
Format: PDF
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The Institute of Medicine study Crossing the Quality Chasm (2001) recommended that an interdisciplinary summit be held to further reform of health professions education in order to enhance quality and patient safety. Health Professions Education: A Bridge to Quality is the follow up to that summit, held in June 2002, where 150 participants across disciplines and occupations developed ideas about how to integrate a core set of competencies into health professions education. These core competencies include patient-centered care, interdisciplinary teams, evidence-based practice, quality improvement, and informatics. This book recommends a mix of approaches to health education improvement, including those related to oversight processes, the training environment, research, public reporting, and leadership. Educators, administrators, and health professionals can use this book to help achieve an approach to education that better prepares clinicians to meet both the needs of patients and the requirements of a changing health care system.

How To Run A One Minute Practice

Author: Paul Wright
Publisher:
ISBN: 9780994509109
Size: 71.63 MB
Format: PDF, Mobi
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What You Should Have Learnt at University about Health Business Ownership Are you a health professional - frustrated by the amount of time you spend at your practice each and every week? Are you feeling chained to your health business and disappointed about missing your child's school events or other important family occasions? Finally there is a solution to these and the many other issues that plague health business owners - it is called the "One Minute Practice. This health business tracking, systematization and team measurement system is guaranteed to provide you with the freedom to run your health business from anywhere in the world in just one minute a day. Here is just some of what is covered in this book: Why health business owners feel frustrated, worried and anxious about their future and what to do about it. How to free yourself from your health business so you do not need to be in your practice at all. The exact seven secret systems that will add thousands of dollars to the value of your business and the same systems Paul uses in his exclusive private coaching program which owner pay over $1200 a month to be part of. The most important system you can ever put into a health business and why it is so powerful at increasing team compliance, consultation number and profits. How the colour of an anti-inflammatory tablet can show you how to grow your health business. Why one of Paul's private client's admin team is terrified by one of his systems - but how it has dramatically increased profits. Why your accountant is not the best person to tell you if your business is profitable or not and the fundamental mistake most health business owners make when looking at their P and L spreadsheets - assuming they even have one. The one key factor that all successful businesses (not just in health care) have in common and why you need to know this. Why the financial numbers you send to the tax department are not helpful in assisting you run a great health business and why. How to know if you are paying too much in rent, if your admin costs are too high - and how your figures compare to other health businesses. The essential discussion you need to have with all team members BEFORE they even start working in your clinic - and how failing to have this discussion can cost you thousands. Why technical excellence in health care is not a marketing advantage for your business and why this is so important to understand if you want to be a successful health business owner. Special Bonus - Readers of this book will be directed to a webpage where you will be are able to download a range of health business building material and resources. These resources will save you hours of time and help you quickly grow your own "One Minute Practice.""