Made To Stick

Author: Chip Heath
Publisher: Random House
ISBN: 1588365964
Size: 56.54 MB
Format: PDF, Mobi
View: 7339
Download
NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to improve your idea’s chances—essential reading in the “fake news” era. BONUS: This edition contains an excerpt from Chip Heath and Dan Heath's Switch. Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.” In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits. Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.

Switch

Author: Chip Heath
Publisher: Random House
ISBN: 1448108217
Size: 40.61 MB
Format: PDF, Mobi
View: 6792
Download
We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful new book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour. Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.

Picture This

Author:
Publisher: Chronicle Books
ISBN: 1452154228
Size: 77.13 MB
Format: PDF, ePub, Mobi
View: 833
Download
Molly Bang's brilliant, insightful, and accessible treatise is now revised and expanded for its 25th anniversary. Bang's powerful ideas—about how the visual composition of images works to engage the emotions, and how the elements of an artwork can give it the power to tell a story—remain unparalleled in their simplicity and genius. Why are diagonals dramatic? Why are curves calming? Why does red feel hot and blue feel cold? First published in 1991, Picture This has changed the way artists, illustrators, reviewers, critics, and readers look at and understand art.

Decisive

Author: Chip Heath
Publisher: Random House
ISBN: 1446493822
Size: 36.33 MB
Format: PDF, Kindle
View: 2363
Download
Just making a decision can be hard enough, but how do you begin to judge whether it's the right one? Chip and Dan Heath, authors of #1 New York Times best-seller Switch, show you how to overcome your brain's natural shortcomings. In Decisive, Chip and Dan Heath draw on decades of psychological research to explain why we so often get it very badly wrong - why our supposedly rational brains are frequently tripped up by powerful biases and wishful thinking. At the same time they demonstrate how relatively easy it is to avoid the pitfalls and find the best answers, offering four simple principles that we can all learn and follow. In the process, they show why it is that experts frequently make mistakes. They demonstrate the perils of getting trapped in a narrow decision frame. And they explore people's tendency to be over-confident about how their choices will unfold. Drawing on case studies as diverse as the downfall of Kodak and the inspiring account of a cancer survivor, they offer both a fascinating tour through the workings of our minds and an invaluable guide to making smarter decisions. Winner in the Practical Manager category of the CMI Management Book of the Year awards 2014.

How Mcgruff And The Crying Indian Changed America

Author: Wendy Melillo
Publisher: Smithsonian Institution
ISBN: 1588343944
Size: 29.87 MB
Format: PDF, Kindle
View: 7396
Download
Pulitzer Prize nominated journalist Wendy Melillo authors the first book to explore the history of the Ad Council and the campaigns that brought public service announcements to the nation through the mass media. How McGruff and the Crying Indian Changed America: A History of Iconic Ad Council Campaigns details how public service advertising campaigns became part of our national conversation and changed us as a society. The Ad Council began during World War II as a propaganda arm of President Roosevelt's administration to preserve its business interests. Happily for the ad industry, it was a double play: the government got top-notch work; the industry got an insider relationship that proved useful when warding off regulation. From Rosie the Riveter to Smokey Bear to McGruff the Crime Dog, How McGruff and the Crying Indian Changed America explores the issues and campaigns that have been paramount to the nation's collective memory and looks at challenges facing public service campaigns in the current media environment.

The Power Of Moments

Author: Chip Heath
Publisher: Simon and Schuster
ISBN: 1501147773
Size: 70.10 MB
Format: PDF, ePub, Mobi
View: 6212
Download
The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work. While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children? This book delves into some fascinating mysteries of experience: Why we tend to remember the best or worst moment of an experience, as well as the last moment, and forget the rest. Why “we feel most comfortable when things are certain, but we feel most alive when they’re not.” And why our most cherished memories are clustered into a brief period during our youth. Readers discover how brief experiences can change lives, such as the experiment in which two strangers meet in a room, and forty-five minutes later, they leave as best friends. (What happens in that time?) Or the tale of the world’s youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table. (What was that simple question?) Many of the defining moments in our lives are the result of accident or luck—but why would we leave our most meaningful, memorable moments to chance when we can create them? The Power of Moments shows us how to be the author of richer experiences.

Weekend Language

Author: Andy Craig
Publisher: BookBaby
ISBN: 0988595621
Size: 21.93 MB
Format: PDF, Docs
View: 810
Download
Think about it: on weekends, we’re all great communicators because our default is storytelling. When we go to a party on Saturday night, we don’t talk about how we optimized our calendar last Wednesday to monetize our mission-critical, best-of-breed, seamless-solution-provider business. (If you do, that’s probably why you haven’t been invited back to many parties). Instead we tell a story about something that happened on Wednesday. On the weekends our speech is conversational, simple, clear, and interesting. We speak in examples, anecdotes, and analogies. And what does our audience do with those stories? They engage. They ask questions. They laugh along. And then they walk across the room and say to their friends, neighbors, husbands, and wives, “Hey, you should hear what happened to Heidi last week. This is classic.” That’s the portable, sticky communication Chip and Dan Heath talked about in their bestseller, Made to Stick. Nothing “sticks” like a good story. But then Monday morning hits. We step into the office and downshift into product feature lists and ten-point plans (that no one cares about) full of jargon, “high-level” terms, non-words, and nonsense. And to punctuate this meaningless language, we beat the snot out of our audiences with 118-slide PowerPoint presentations chock-full of twelve bullet-pointed sentences per slide. Text is shrunk to ten-point fonts to make sure we can squeeze it all in. And if we’re feeling particularly frisky, we might even zoom in some clip art. This approach is generally called “Show Up and Throw Up” and leads to “Death by PowerPoint”— that syndrome affecting audience members who have to sit through 118 slides without any discernible point; that speech where people walk outside and think, “Well, that’s an hour of my life that I’ll never get back.” Audience members typically don’t remember anything from those types of presentations. But they do remember stories. Stories are the superglue of verbal communication and a staple of weekend language. The Heaths call stories the stickiest, most memorable, most portable form of communication. It sounds simple because it is, but it’s what separates meaningful, memorable communication from the pointless and forgettable PowerPoint-driven corporate blather we spew in the boardroom and during sales pitches Monday through Friday. The approach and techniques found in this book are designed to help you replicate your existing strengths as a weekend storyteller so you can drag them into your weekday presentations to and conversations with customers, partners, employees, and investors. In fact, we’ve put them to good use over the years as executive presentation and storytelling coaches at Google, adidas, Dell, Microsoft, Ingram Micro, OpenText, CA Technologies, Petrobras, Zurich Global Life Insurance, Bazaarvoice, Rackspace, Expedia, eHarmony, eBay, CBS, T-Mobile, Cook Medical, Sony, and many more.

The Art Of Storytelling

Author: John D. Walsh
Publisher: Moody Publishers
ISBN: 0802487793
Size: 71.87 MB
Format: PDF, ePub, Mobi
View: 6615
Download
Can you captivate an audience with your story? Many of us would love to hold the attention of a crowd, a classroom, or just a group of our friends by telling them a great story. We have felt the pressure of a public presentation or the disappointment of telling a story that others ignore. We are ready to be heard, ready to captivate. In The Art of Storytelling, John Walsh takes us through the steps to presenting a compelling story—outlining the strategies that helped him move from stutterer to storyteller. This book will help any person with a story to share by walking you through all aspects of presentation . . . from what to do with your hands as you speak all the way to crafting a killer ending. Whether you’re telling bedtime stories to your children or Bible stories to a congregation, this book will take your storytelling to a new level.