Let My People Go Surfing

Author: Yvon Chouinard
Publisher: Penguin
ISBN: 1101992530
Size: 21.49 MB
Format: PDF, Mobi
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In this newly revised 10th anniversary edition, Yvon Chouinard--legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.--shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike. "This is the story of an attempt to do more than change a single corporation--it is an attempt to challenge the culture of consumption tat is at the hear of the global ecological crisis." --From the Foreword by Naomi Klein, bestselling author of This Changes Everything From the Trade Paperback edition.

Let My People Go Surfing

Author: Yvon Chouinard
Publisher: Penguin
ISBN: 9781101201220
Size: 32.96 MB
Format: PDF, Mobi
View: 5783
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Yvon Chouinard-legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.-shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian blacksmith to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike. A newly revised edition of Let My People Go Surfing is available now. From the Trade Paperback edition.

Let My People Go Surfing

Author: Yvon Chouinard
Publisher: Penguin
ISBN: 9780143037835
Size: 35.71 MB
Format: PDF, Kindle
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The personal stories of the founder of Patagonia, Inc. describes his underprivileged childhood as an immigrant in southern California, early fame as a successful mountain climber, and company's dedication to quality and environmental responsibility. Reprint. 75,000 first printing.

The Responsible Company

Author: Yvon Chouinard
Publisher: Patagonia
ISBN: 1938340108
Size: 43.53 MB
Format: PDF
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The Responsible Company, by Yvon Chouinard, founder and owner of Patagonia, and Vincent Stanley, co-editor of its Footprint Chronicles, draw on the their 40 years' experience at Patagonia – and knowledge of current efforts by other companies – to articulate the elements of responsible business for our time. Patagonia, named by Fortune in 2007 as the coolest company on the planet, has earned a reputation as much for its ground-breaking environmental and social practices as for the quality of its clothes. In this exceptionally frank account, Chouinard and Stanley recount how the company and its culture gained the confidence, by step and misstep, to make its work progressively more responsible, and to ultimately share its discoveries with companies as large as Wal-Mart or as small as the corner bakery. In plain, compelling prose, the authors describe the current impact of manufacturing and commerce on the planet’s natural systems and human communities, and how that impact now forces business to change its ways. The Responsible Company shows companies how to reduce the harm they cause, improve the quality of their business, and provide the kind of meaningful work everyone seeks. It concludes with specific, practical steps every business can undertake, as well as advice on what to do, in what order. This is the first book to show companies how to thread their way through economic sea change and slow the drift toward ecological bankruptcy. Its advice is simple but powerful: reduce your environmental footprint (and its skyrocketing cost), make legitimate products that last, reclaim deep knowledge of your business and its supply chain to make the most of opportunities in the years to come, and earn the trust you’ll need by treating your workers, customers and communities with respect.

Simple Fly Fishing

Author: Yvon Chouinard
Publisher: Patagonia
ISBN: 1938340280
Size: 56.23 MB
Format: PDF, ePub
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Modern-day fly fishing, like much in life, has become exceedingly complex, with high-tech gear, a confusing array of flies and terminal tackle, accompanied by high-priced fishing guides. This book reveals that the best way to catch trout is simply, with a rod and a fly and not much else. The wisdom in this book comes from a simpler time, when the premise was: the more you know, the less you need. It teaches the reader how to discover where the fish are, at what depth, and what they are feeding on. Then it describes the techniques needed to present a fly at that depth, make it look lifelike, and hook the fish. With chapters on wet flies, nymphs, and dry flies, its authors employ both the tenkara rod as well as regular fly fishing gear to cover all the bases. Illustrated by renowned fish artist James Prosek, with inspiring photographs and stories throughout, Simple Fly Fishing reveals the secrets and the soul of this captivating sport.

Patagonia Tools For Grassroots Activists

Author: Nora Gallagher
Publisher: Patagonia
ISBN: 1938340450
Size: 59.35 MB
Format: PDF, ePub, Docs
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For over twenty years, Patagonia has organized a Tools Conference, where experts provide practical training to help make activists more effective. Now Patagonia has captured Tools’ best wisdom and advice into a book, creating a resource for any organization hoping to hone core skills like campaign and communication strategy, grassroots organizing, and lobbying as well as working with business, fundraising in uncertain times and using new technologies. Patagonia hopes the book will be dog-eared and scribbled in; a solid, inspiring guide and reliable companion. The book is organized in two sections: Strategies, and Tools. Each chapter, written by a respected expert in the field, covers essential principals as well as best practices. A hands-on case study accompanies each chapter and demonstrates the principles in action. Sprinkled throughout are inspirational thoughts from acclaimed activists, such as Jane Goodall, Bill McKibben, Wade Davis, Annie Leonard, and Terry Tempest Williams. An activist's companion in the environmental movement.

Patagonia

Author: Nora Gallagher
Publisher: Chronicle Books
ISBN: 9780811826044
Size: 24.65 MB
Format: PDF, ePub
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Presents a collection of essays and photographs offering insights into outdoor sports and one's relationship with the natural world

Closer To The Ground

Author: Dylan Tomine
Publisher: Patagonia
ISBN: 1938340612
Size: 12.73 MB
Format: PDF, ePub
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Now completely revised and updated, with full-color photographs and family-friendly recipes throughout. The deeply personal story of a father learning to share his love of nature with his children, not through the indoor lens of words or pictures, but directly, palpably, by exploring the natural world as they forage, cook and eat from the woods and sea. This compelling, masterfully written tale follows Dylan Tomine and his family through four seasons as they hunt chanterelles, fish for salmon, dig clams and gather at the kitchen table, mouths watering, to enjoy the fruits of their labor. Closer to the Ground captures the beauty and surprise of the natural world — and the ways it teaches us how to live — with humor, gratitude and a nose for adventure as keen as a child’s. It is a book filled with weather, natural history and many delicious meals.

No Bad Waves

Author:
Publisher: Patagonia
ISBN: 1938340086
Size: 75.20 MB
Format: PDF, ePub, Mobi
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Mickey Muñoz has been called the “surfer’s surfer,” and is loved and respected among the cognoscenti for his contributions to surfing and the surfing life for the past 60 years as a surfer, a pioneer of Waimea Bay, a stuntman (stand-in for Gidget), a board shaper and designer, and as a sailor and boatbuilder (America’s Cup). Mentored by the Malibu greats of the ’40s, and an influence on generations of surfers since, Mickey weaves the story of a California waterman using his own life and that of his friends.