Law Advertising

Author: Dean K. Fueroghne
Publisher: Rowman & Littlefield
ISBN: 1442244895
Size: 74.91 MB
Format: PDF, Kindle
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In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection. Is it acceptable to use images of real people, famous or not? Can Nike talk about Adidas in its promotional campaign? When can money be shown? What constitutes puffery, or deceptive truth, or bait-and-switch advertising? What are the specific rules pertaining to professional businesses, political advertising, or the marketing of alcohol or tobacco? What is the difference between copyright and trademark? Fueroghne answers these questions and more as he covers the complex laws relevant to advertising in all its guises. In addition to discussing specific cases, he explains the reasoning behind the court’s decisions and how it affects the business of advertising. Students of strategic communication as well as advertising professionals—from agency account executives and copywriters to art directors and freelance designers—will learn to anticipate when proposed advertising may cause legal problems and how to avoid costly mistakes. Advertising lawyers will also appreciate the book as a handy reference that gathers in one place the many disparate laws affecting marketing and promotion in the United States today.

Law Advertising

Author: Dean Keith Fueroghne
Publisher:
ISBN:
Size: 16.66 MB
Format: PDF, ePub, Docs
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In an entertaining and informative style, it explains legal reasoning in areas such as: trademarks, copyright regulation, product liability, comparative advertising, contracts, contests, sweepstakes, guarantees and more.

The Legal Guide To E Business

Author: Jacqueline Klosek
Publisher: Greenwood Publishing Group
ISBN: 9781567204032
Size: 61.37 MB
Format: PDF, Kindle
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This book: addresses the legal ramifications of developing and hosting Web sites -- explains how to minimize liability through the use of Web site Terms of Use and user agreements -- explicates specific international issues arising from the conduct of e-commerce -- examines online marketing and advertising, online privacy issues, and online intellectual property rights.

Nab Legal Guide To Broadcast Law And Regulation

Author: Jean Benz
Publisher: CRC Press
ISBN: 1136030980
Size: 27.59 MB
Format: PDF, ePub, Docs
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To guide the industry in the 21st century, counsel for the National Association of Broadcasters (NAB) and leading attorneys have prepared the only up-to-date, comprehensive broadcast regulatory publication: NAB’s Legal Guide to Broadcast Law and Regulation. Known for years as the "voice" for broadcast law, this publication addresses the full range of FCC regulatory issues facing radio and television broadcasters, as well as intellectual property, First Amendment, cable and satellite, and increasingly important online issues. It gives practicing attorneys, in-house counsel, broadcasters and other communications industry professionals practical "how to" advice on topics ranging literally from "a" (advertising) to "z" (zoning). Now in its 6th edition, NAB’s Legal Guide to Broadcast Law and Regulation is available to keep you current on changes in the law, significant court decisions, FCC rules, agency policies and applied solutions. The National Association of Broadcasters is a nonprofit trade association that advocates on behalf of local radio and television stations and broadcast networks before Congress, the Federal Communications Commission and other federal agencies, and the courts.

Concise Guide To Paralegal Ethics

Author: Therese A. Cannon
Publisher: Wolters Kluwer Law & Business
ISBN: 1454819294
Size: 65.25 MB
Format: PDF, ePub, Docs
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This concise version of Therese Cannon's highly acclaimed and successful textbook provides authoritative, concise coverage of ethical principles from the perspective of the practicing paralegal. Perfect for use in shorter courses or in substantive courses where ethics is introduced, this text delivers: current coverage of all the major areas of legal ethics, placing special emphasis on how the rules affect paralegals an authoritative presentation combined with clear and readable pedagogy each chapter begins with an overview, followed by well-written text in a well-organized format. Key terms are introduced in italics, and marginal definitions help students with terminology. Review questions, hypotheticals, and discussion questions and projects reinforce the material useful appendices that provide the text of relevant ethical codes. The Fourth Edition, thoroughly updated and polished, features:updated and new rules, cases, and narrative an exciting new section on assignments and research projects more hypotheticals in discussion questions changes in ABA Model Rules new cases in UPL, confidentiality, and conflicts Written by the highly respected legal educator, Therese Cannon, this succinct, reliable text is the ideal tool for teaching students about paralegal ethics in the real world.

Magill S Legal Guide

Author: Timothy L. Hall
Publisher: Salem PressInc
ISBN:
Size: 77.77 MB
Format: PDF, ePub, Docs
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Volume 1.

Law And Neuroscience

Author: Michael Freeman
Publisher: Oxford University Press, USA
ISBN: 019959984X
Size: 55.20 MB
Format: PDF, ePub
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Current Legal Issues, like its sister volume Current Legal Problems, is based upon an annual colloquium held at Univesity College London. Each year leading scholars from around the world gather to discuss the relationship between law and another discipline of thought. Each colloquium examines how the external discipline is conceived in legal thought and argument, how the law is pictured in that discipline, and analyses points of controversy in the use, and abuse, of extra-legal arguments within legal theory and practice. Law and Neuroscience, the latest volume in the Current Legal Issues series, offers an insight into the state of law and nueroscience scholarship today. Focussing on the inter-connections between the two disciplines, it addresses the key issues informing current debates.

Legal Guide For Police

Author: Jeffery T. Walker
Publisher: Routledge
ISBN: 1317533100
Size: 58.11 MB
Format: PDF
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Legal Guide for Police, 10th edition, is a valuable tool for criminal justice students and law enforcement professionals, bringing them up-to-date with developments in the law of arrest, search and seizure, police authority to detain, questioning suspects and pretrial identification procedures, police power and its limitations, and civil liability of police officers and agencies. Including specific case examples, this revised edition provides the most current information for students and law enforcement professionals needing to develop a modern understanding of the law. Authors Walker and Hemmens have added introductory and summary chapters to this edition, which aid readers in understanding the context, importance, and applicability of the case law. All chapters have been updated to reflect U.S. Supreme Court decisions up to and including the 2013 term of court. Among the important new cases covered are: Bailey v. United States (2013), Berghuis v. Thompkins (2010), Kentucky v. King (2010), Maryland v. King (2013), and Michigan v. Bryant (2011). A helpful Appendix contains the Bill of Rights and the Fourteenth Amendment, and a Table of Cases lists every case referenced in the text.