International Handbook Of Semiotics

Author: Peter Pericles Trifonas
Publisher: Springer
ISBN: 9401794049
Size: 55.27 MB
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This book provides an extensive overview and analysis of current work on semiotics that is being pursued globally in the areas of literature, the visual arts, cultural studies, media, the humanities, natural sciences and social sciences. Semiotics—also known as structuralism—is one of the major theoretical movements of the 20th century and its influence as a way to conduct analyses of cultural products and human practices has been immense. This is a comprehensive volume that brings together many otherwise fragmented academic disciplines and currents, uniting them in the framework of semiotics. Addressing a longstanding need, it provides a global perspective on recent and ongoing semiotic research across a broad range of disciplines. The handbook is intended for all researchers interested in applying semiotics as a critical lens for inquiry across diverse disciplines.

Handbook Of Brand Semiotics

Author: George Rossolatos (Hrsg.)
Publisher: kassel university press GmbH
ISBN: 3737600422
Size: 28.47 MB
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Semiotics has been making progressively inroads into marketing research over the past thirty years. Despite the amply demonstrated conceptual appeal and empirical pertinence of semiotic perspectives in various marketing research streams, spanning consumer research, brand communications, branding and consumer cultural studies, there has been a marked deficit in terms of consolidating semiotic brand-related research under a coherent disciplinary umbrella with identifiable boundaries and research agenda. The Handbook of Brand Semiotics furnishes a compass for the perplexed, a set of anchors for the inquisitive and a solid corpus for scholars, while highlighting the conceptual richness and methodological diversity of semiotic perspectives. Written by a team of expert scholars in various semiotics and branding related fields, such as John A. Bateman, David Machin, Xavier Ruiz Collantes, Kay L. O’Halloran, Dario Mangano, George Rossolatos, Merce Oliva, Per Ledin, Gianfranco Marrone, Francesco Mangiapane, Jennie Mazur, Carlos Scolari, Ilaria Ventura, and edited by George Rossolatos, Chief Editor of the International Journal of Marketing Semiotics, the Handbook is intended as a point of reference for researchers who wish to enter the ‘House of Brand Semiotics’ and explore its marvels. The Handbook of Brand Semiotics, actively geared towards an inter-disciplinary dialogue between perspectives from marketing and semiotics, features the state-of-the-art, but also offers directions for future research in key streams, such as: Analyzing and designing brand language across media Brand image, brand symbols, brand icons vs. iconicity The contribution of semiotics to transmedia storytelling Narrativity and rhetorical approaches to branding Semiotic roadmap for designing brand identity Semiotic roadmap for designing logos and packaging Comparative readings of structuralist, Peircean and sociosemiotic approaches to brandcomms Sociosemiotic accounts of building brand identity online Multimodality and Multimodal critical discourse analysis Challenging the omnipotence of cognitivism in brand- related research Semiotics and (inter)cultural branding Brand equity semiotics

Handbook Of Research And Practice In Heritage Language Education

Author: Peter Pericles Trifonas
Publisher: Springer
ISBN: 9783319446929
Size: 36.84 MB
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This volume covers the multidimensional and international field of Heritage Language Education, including concepts, practices, and the correlation between culture and language from the perspectives of pedagogy and research. Heritage Language Learning is a new dimension in both the linguistic and pedagogic sciences, and is linked to processes of identity negotiation and cultural inheritance. It is a distinct pedagogical and curricular domain that is not exhausted within the domains of bilingualism and second or foreign language education. A heritage language is not a second or foreign language, it is the vehicle whereby cultural memory is transmitted over time, across distances, communities, and generations. Heritage languages play an important role ensuring the balance between coherence and pluralism in contemporary societies that have come to realize that diversity is an advantage for social, cultural, and economic reasons. The volume includes topics like First Nation indigenous languages, languages in diaspora, immigrant and minority languages, and contributions from North, central and South America, Europe, Africa, Asia, and Australia. It addresses the social, linguistic, and cultural issues in educational contexts in a new way by taking up questions of globalization, difference, community, identity, democracy, ethics, politics, technology, language rights and cultural policies through the evolving field of Heritage Language Education.

Handbook Of Semiotics

Author: Winfried Nöth
Publisher: Indiana University Press
ISBN: 9780253209597
Size: 58.43 MB
Format: PDF
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"This is the most systematic discussion of semiotics yet published." —Choice "A bravura performance." —Thomas Sebeok "Nöth's handbook is an outstanding encyclopedia that provides first-rate information on many facets of sign-related studies, research results, and applications." —Social Sciences in General

Routledge Handbook Of Body Studies

Author: Bryan S Turner
Publisher: Routledge
ISBN: 1136903313
Size: 60.69 MB
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In the last three decades, the human body has gained increasing prominence in contemporary political debates, and it has become a central topic of modern social sciences and humanities. Modern technologies – such as organ transplants, stem-cell research, nanotechnology, cosmetic surgery and cryonics – have changed how we think about the body. In this collection of thirty original essays by leading figures in the field, these issues are explored across a number of theoretical and disciplinary perspectives, including pragmatism, feminism, queer theory, post-modernism, post-humanism, cultural sociology, philosophy and anthropology. A wide range of case studies, which include cosmetics, diet, organ transplants, racial bodies, masculinity and sexuality, eating disorders, religion and the sacred body, and disability, are used to appraise these different perspectives. In addition, this Handbook explores various epistemological approaches to the basic question: what is a body? It also offers a strongly themed range of chapters on empirical topics that are organized around religion, medicine, gender, technology and consumption. It also contributes to the debate over the globalization of the body: how have military technology, modern medicine, sport and consumption led to this contemporary obsession with matters corporeal? The Handbook’s clear, direct style will appeal to a wide undergraduate audience in the social sciences, particularly for those studying medical sociology, gender studies, sports studies, disability studies, social gerontology, or the sociology of religion. It will serve to consolidate the new field of body studies.

Routledge International Handbook Of Contemporary Social And Political Theory

Author: Gerard Delanty
Publisher: Taylor & Francis
ISBN: 1135997942
Size: 20.23 MB
Format: PDF
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The triangular relationship between the social, the political and the cultural has opened up social and political theory to new challenges. The social can no longer be reduced to the category of society, and the political extends beyond the traditional concerns of the nature of the state and political authority. This Handbook will address a range of issues that have recently emerged from the disciplines of social and political theory, focusing on key themes as opposed to schools of thought or major theorists. It is divided into three sections which address: the most influential theoretical traditions that have emerged from the legacy of the twentieth century the most important new and emerging frameworks of analysis today the major theoretical problems in recent social and political theory. The Routledge International Handbook of Contemporary Social and Political Theory encompasses the most up-to-date developments in contemporary social and political theory, and as such is an essential research tool for both undergraduate and postgraduate students, as well as researchers, working in the fields of political theory, social and political philosophy, contemporary social theory, and cultural theory.

Peirce S Speculative Grammar

Author: Francesco Bellucci
Publisher: Routledge
ISBN: 1351811371
Size: 58.21 MB
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Peirce’s Speculative Grammar: Logic as Semiotics offers a comprehensive, philologically accurate, and exegetically ambitious developmental account of Peirce’s theory of speculative grammar. The book traces the evolution of Peirce’s grammatical writings from his early research on the classification of arguments in the 1860s up to the complex semiotic taxonomies elaborated in the first decade of the twentieth century. It will be of interest to academic specialists working on Peirce, the history of American philosophy and pragmatism, the philosophy of language, the history of logic, and semiotics.

Media Semiotics

Author: Jonathan Bignell
Publisher: Manchester University Press
ISBN: 9780719062056
Size: 61.26 MB
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Using examples such as "Big Brother" and "Billy Elliot", Bignell offers a comprehensive, intelligent and readable introduction into the critical approach in contemporary media studies. This second edition includes sections on men's style magazines, docusoaps and "reality TV".

The Routledge Handbook Of Language And Politics

Author: Ruth Wodak
Publisher: Routledge
ISBN: 1351728962
Size: 14.39 MB
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The Routledge Handbook of Language and Politics provides a comprehensive overview of this important and dynamic area of study and research. Language is indispensable to initiating, justifying, legitimatising and coordinating action as well as negotiating conflict and, as such, is intrinsically linked to the area of politics. With 45 chapters written by leading scholars from around the world, this Handbook covers the following key areas: Overviews of the most influential theoretical approaches, including Bourdieu, Foucault, Habermas and Marx; Methodological approaches to language and politics, covering – among others – content analysis, conversation analysis, multimodal analysis and narrative analysis; Genres of political action from speech-making and policy to national anthems and billboards; Cutting-edge case studies about hot-topic socio-political phenomena, such as ageing, social class, gendered politics and populism. The Routledge Handbook of Language and Politics is a vibrant survey of this key field and is essential reading for advanced students and researchers studying language and politics.

Sign Language

Author: Roland Pfau
Publisher: Walter de Gruyter
ISBN: 3110261324
Size: 10.37 MB
Format: PDF, ePub
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Sign language linguists show here that all questions relevant to the linguistic investigation of spoken languages can be asked about sign languages. Conversely, questions that sign language linguists consider - even if spoken language researchers have not asked them yet - should also be asked of spoken languages. The HSK handbook Sign Language aims to provide a concise and comprehensive overview of the state of the art in sign language linguistics. It includes 44 chapters, written by leading researchers in the field, that address issues in language typology, sign language grammar, psycholinguistics, neurolinguistics, sociolinguistics, and language documentation and transcription. Crucially, all topics are presented in a way that makes them accessible to linguists who are not familiar with sign language linguistics.