Hacking Innovation

Author: Josh Linkner
Publisher: Fastpencil Publishing
ISBN: 9781499902297
Size: 40.29 MB
Format: PDF, ePub, Mobi
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Hackers are a global fascination with cybercrime representing our single biggest threat to national security. But putting their sinister motives aside, the dark underworld of hackers contains some of the most creative minds on the planet.

Disciplined Dreaming

Author: Josh Linkner
Publisher: John Wiley & Sons
ISBN: 9781118001714
Size: 79.97 MB
Format: PDF
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A 5-part process that will transform your organization — or your career — into a non-stop creativity juggernaut We live in an era when business cycles are measured in months, not years. The only way to sustain long term innovation and growth is through creativity-at all levels of an organization. Disciplined Dreaming shows you how to create profitable new ideas, empower all your employees to be creative, and sustain your competitive advantage over the long term. Linkner distills his years of experience in business and jazz — as well as hundreds of interviews with CEOs, entrepreneurs, and artists — into a 5-step process that will make creativity easy for you and your organization. The methodology is simple, backed by proven results. Empowers individuals, teams, and organizations to meet creative challenges posed by the marketplace Turns the mystery of creativity into a simple-to-use process Shows how creativity can be used for everything from innovative, game-shifting breakthroughs to incremental advances and daily improvements to business processes Offers dozens of practical exercises, thought-starters, workouts to grow "creative muscles," and case studies Disciplined Dreaming shows even the stuffiest corporate bureaucracies how to cultivate creativity in order to become more competitive in today's shifting marketplace. • #4 New York Times Best Seller (Advice, How-To and Miscellaneous) • #8 New York Times Best Seller (Hardcover Business) • #2 Wall Street Journal Best Seller (Hardcover Business) • #9 Wall Street Journal Best Seller (Hardcover Nonfiction) • #9 Washington Post Best Seller (Hardcover Nonfiction) • #1 USA Today Best Seller (Money) • #10 Entertainment Weekly Best Seller (Hardcover Nonfiction) • #10 Publishers Weekly Bestseller (Hardcover Nonfiction)

The Road To Reinvention

Author: Josh Linkner
Publisher: John Wiley & Sons
ISBN: 1118910370
Size: 70.95 MB
Format: PDF, ePub, Mobi
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Companies, communities, and individuals fall for many reasons, but one of the most common—and easily avoidable—is the failure to reinvent. When people and organizations rest on prior successes rather than driving purposeful transformation, they discover too late that they have lost their market position altogether to competitors and external forces. The most successful companies, brands, and individuals make reinvention a regular part of their business strategies. Transformation demands an ongoing process of discovery and imagination, and The Road to Reinvention lays out a systematic approach for continually challenging and reinventing yourself and your business. Venture capitalist and serial entrepreneur Josh Linkner identifies six elements in any business that are ripe for reinvention and shares examples, methods, and step-by-step techniques for creating deliberate, productive disruption. Throughout The Road to Reinvention, Linkner also explores the history—the great rise, unprecedented fall, and now rebirth—of his beloved hometown, Detroit. First rising to greatness as the result of breathtaking innovation, Detroit had generations of booming growth before succumbing to apathy, atrophy, and finally bankruptcy. Now, the city is rising from the ashes and driving sustainable success through an intense focus on reinvention. Linkner brings an insider's view of this incredible story of grit, determination, and creativity, sharing his perspective on Detroit's successes and setbacks as a profound example of large-scale organizational and personal transformation. Change is inevitable. You need to decide: Will you drive that change, or be driven away by it? Will you disrupt or be disrupted? By choosing to deliberately reimagine your own status quo, you can secure a strong future for both your company and your career.

Leaning Forward

Author: Josh Linkner
Publisher: Dog Ear Publishing
ISBN: 1598584286
Size: 70.20 MB
Format: PDF, Mobi
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"Josh Linkner, CEO of ePrize, is a tremendous business leader who has established a successful and sustainable company, as well as a culture that nurtures employees to help them maximize their potential." - Jennifer M. Granholm, Governor, State of Michigan "Leaning Forward is a deep and highly aware look into the future of interactive marketing. A must-read for anybody who plans to compete and win in the brain age." - Dan Gilbert, Chairman and Founder, Quicken Loans and Majority Owner, Cleveland Cavaliers "Josh has given you reason to fear the programmed nature of obsolescence but more importantly his deep consumer knowledge will give you hope! This book will never be obsolete!!!" - David Sable, Vice Chairman/Chief Operating Officer, Wunderman (largest direct marketing company in the world) Leaning Forward takes a penetrating look at the future of Interactive marketing. Major brands throughout the world have embraced the 'Digital Revolution', and have fundamentally changed the way they interact with their consumers. As a marketer, you will learn what you need to know to stay ahead of the curve and compete in this dramatically changed landscape. Renowned entrepreneur Josh Linkner shows you real world examples of what the best marketers are doing today and where the trends are heading. You'll learn how the most savvy marketers: . Establish and nurture direct, one-to-one relationships . Motivate specific consumer behavior . Get marketing messages heard above the non-stop "noise" . Combine brand immersive experiences with proven direct-marketing techniques . Generate "hand-raisers" . Increase relevancy, response-rates, and overall performance . Drive immediate and measurable results By examining the major sea of change that has happened over the last ten years, Linkner shares best practices, trends, and helps readers avoid common pitfalls. A must-read for today's marketing professional, business owner, or aspiring entrepreneur. Josh Linkner --Founder and CEO, ePrize As a pioneer in interactive marketing and promotions, Josh has been involved in the development of thousands of digital marketing strategies over the last 14 years. As the founder and CEO of ePrize, he has led the firm from inception to being ranked the #1 fastest growing and #3 overall promotion agency by PROMO Magazine. ePrize has produced an industry-leading 4,000 interactive promotions for clients including Coca-Cola, American Express, The Gap, Procter & Gamble, Warner Bros. Dell, adidas, Citibank and General Motors. Josh has been featured in the Wall Street Journal, Fast Company, AdAge, Inc. magazine, Entrepreneur, and Adweek, and is a regular keynote speaker at industry events and conferences. Josh has won several business, technology, and design awards. He is also an accomplished and well-respected Jazz musician from which he draws the same passion and excitement toward business, and creating a culture of innovation, discipline, and creativity.

Beyond Fear

Author: Bruce Schneier
Publisher: Springer Science & Business Media
ISBN: 0387217126
Size: 66.13 MB
Format: PDF, ePub
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Many of us, especially since 9/11, have become personally concerned about issues of security, and this is no surprise. Security is near the top of government and corporate agendas around the globe. Security-related stories appear on the front page everyday. How well though, do any of us truly understand what achieving real security involves? In Beyond Fear, Bruce Schneier invites us to take a critical look at not just the threats to our security, but the ways in which we're encouraged to think about security by law enforcement agencies, businesses of all shapes and sizes, and our national governments and militaries. Schneier believes we all can and should be better security consumers, and that the trade-offs we make in the name of security - in terms of cash outlays, taxes, inconvenience, and diminished freedoms - should be part of an ongoing negotiation in our personal, professional, and civic lives, and the subject of an open and informed national discussion. With a well-deserved reputation for original and sometimes iconoclastic thought, Schneier has a lot to say that is provocative, counter-intuitive, and just plain good sense. He explains in detail, for example, why we need to design security systems that don't just work well, but fail well, and why secrecy on the part of government often undermines security. He also believes, for instance, that national ID cards are an exceptionally bad idea: technically unsound, and even destructive of security. And, contrary to a lot of current nay-sayers, he thinks online shopping is fundamentally safe, and that many of the new airline security measure (though by no means all) are actually quite effective. A skeptic of much that's promised by highly touted technologies like biometrics, Schneier is also a refreshingly positive, problem-solving force in the often self-dramatizing and fear-mongering world of security pundits. Schneier helps the reader to understand the issues at stake, and how to best come to one's own conclusions, including the vast infrastructure we already have in place, and the vaster systems--some useful, others useless or worse--that we're being asked to submit to and pay for. Bruce Schneier is the author of seven books, including Applied Cryptography (which Wired called "the one book the National Security Agency wanted never to be published") and Secrets and Lies (described in Fortune as "startlingly lively...¦[a] jewel box of little surprises you can actually use."). He is also Founder and Chief Technology Officer of Counterpane Internet Security, Inc., and publishes Crypto-Gram, one of the most widely read newsletters in the field of online security.

The Anticipatory Organization

Author: Daniel Burrus
Publisher: Greenleaf Book Group
ISBN: 1626344477
Size: 51.41 MB
Format: PDF
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Technology-driven change is accelerating at an exponential rate, but moving fast in the wrong direction will only get you into trouble faster! Reacting to problems and digital disruptions, no matter how agile you and your organization are, is no longer good enough. The Anticipatory Organization teaches you how to separate the Hard Trends that will happen, from the Soft Trends that might happen, allowing you to jump ahead with low risk and the confidence certainty can provide. Accelerate innovation and actively shape the future—before someone else does it for you! Digital transformation has divided us all into two camps: the disruptor and the disrupted. The Anticipatory Organization gives you the tools you need to see disruption before it happens, allowing you to turn change into advantage. In The Anticipatory Organization, Burrus shows us that the future is far more certain than we realize, and finding certainty in an uncertain world provides a big advantage for those who know how and where to look for it. Inspired by the dramatic results that organizations are experiencing from his award-winning learning system, The Anticipatory Organization offers a comprehensive way to identify game-changing opportunities. Using the principles of this proven model, you will learn how to elevate planning, accelerate innovation, and transform results by pinpointing and acting upon enormous opportunities waiting to be discovered. Readers will learn how to: • Separate the Hard Trends that will happen from the Soft Trends that might happen • Anticipate disruptions, problems, and game-changing opportunities • Identify and pre-solve predictable problems • Accelerate innovation (both everyday innovation and exponential innovation) • Pinpoint and act upon enormous untapped opportunities ​• Skip problems and barriers to succeed faster

The Third Wave

Author: Steve Case
Publisher: Simon and Schuster
ISBN: 1501132598
Size: 77.59 MB
Format: PDF, ePub, Docs
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The #1 New York Times and Wall Street Journal bestseller from Steve Case—the co-founder of AOL—presents “a compelling roadmap for the future…that can help us make sense of the technological changes reshaping our economy and the world. A fascinating read” (Sheryl Sandberg, Facebook COO and founder of LeanIn.org). Steve Case—a pioneer who made the Internet part of everyday life—was on the leading edge of a revolution in 1985 when he co-founded AOL, the first Internet company to go public and the most successful business of the 1990s. Back then Case was an entrepreneur in an industry that hadn’t really been invented yet, but he had a sense how dramatically the Internet would transform business and society. In The Third Wave, he uses his insights garnered from nearly four decades of working as an innovator, investor, and businessman to argue the importance of entrepreneurship and to chart a path for future innovators. We are entering, as Case explains, the “Third Wave” of the Internet. The first wave saw AOL and other companies lay the foundation for consumers to connect to the Internet. The second wave saw companies like Google and Facebook build on top of the Internet to create search and social networking capabilities, while apps like Snapchat and Instagram leveraged the smartphone revolution. Now, Case argues, we’re entering the Third Wave: a period in which entrepreneurs will vastly transform major “real world” sectors such as health, education, transportation, energy, and food—and in the process change the way we live our daily lives. Part memoir, part manifesto, and part playbook for the future, The Third Wave explains the ways in which newly emerging technology companies will have to rethink their relationships with customers, with competitors, and with governments; and offers advice for how entrepreneurs can make winning business decisions and strategies—and how all of us can make sense of this ever-changing digital age.

Hacker Crackdown

Author: Bruce Sterling
Publisher:
ISBN: 9781535486903
Size: 51.22 MB
Format: PDF, ePub, Mobi
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A history of hacker sub-culture in the 1990s - from Operation Sun Devil to the formation of the EFF.

The Potential Principle

Author: Mark Sanborn
Publisher: Thomas Nelson
ISBN: 071809316X
Size: 55.26 MB
Format: PDF
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The ultimate strategy for succeeding in your personal and professional life. Are you living up to your true potential? Do you feel like you have more potential? You may be the best in your field—the best athlete, scholar, CEO, parent, mathematician, teacher, or mechanic. But that doesn’t mean you can’t still be better; you haven’t maximized your potential. Leadership expert and international bestselling author of The Fred Factor and You Don’t Need a Title to Be a Leader, Mark Sanborn invites you to get better and close the gap between how good you are and how good you can be. Teaching you to employ Sanborn’s uniquely designed “Potential Matrix” to specific areas of your life, The Potential Principle provides you with the tools you need to see breakthrough improvement in key areas of your life. One of the most exciting opportunities is right in front of you every day: pursuing your true potential. You’re on your way. You can make your best second-best. You can be better.

Hack Proofing Your Network

Author: Syngress
Publisher: Elsevier
ISBN: 0080478166
Size: 17.72 MB
Format: PDF
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A new edition the most popular Hack Proofing book around! IT professionals who want to run secure networks, or build secure software, need to know about the methods of hackers. The second edition of the best seller Hack Proofing Your Network, teaches about those topics, including: · The Politics, Laws of Security, Classes of Attack, Methodology, Diffing, Decrypting, Brute Force, Unexpected Input, Buffer Overrun, Sniffing, Session Hijacking, Spoofing, Server Holes, Client Holes, Trojans and Viruses, Reporting Security Problems, Choosing Secure Systems The central idea of this book is that it's better for you to find the holes in your network than it is for someone else to find them, someone that would use them against you. The complete, authoritative guide to protecting your Windows 2000 Network. Updated coverage of an international bestseller and series flagship Covers more methods of attack and hacker secrets Interest in topic continues to grow - network architects, engineers and administrators continue to scramble for security books Written by the former security manager for Sybase and an expert witness in the Kevin Mitnick trials A great addition to the bestselling "Hack Proofing..." series Windows 2000 sales have surpassed those of Windows NT Critical topic. The security of an organization's data and communications is crucial to its survival and these topics are notoriously difficult to grasp Unrivalled web support at [email protected]