Get Scrappy

Author: Nick Westergaard
Publisher: AMACOM
ISBN: 081443732X
Size: 46.56 MB
Format: PDF, Kindle
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"This book...will help you take your marketing to the next level without having to increase your budget a dollar" - Inc. Mashable Best New Marketing Books to Read in 2017 Selected by Oracle Marketing Cloud as a Top 15 Marketing Book for 2016 It's an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master-all on a tighter budget than before. Don't get discouraged, get scrappy! Shattering the myth that only big brands can do big things, Get Scrappy will help you: Demystify digital marketing in a way that makes sense for your business * Do more with less * Build a strong brand with something to say * Find inspiration in unexpected places * Create relevant and engaging content and promote it via Twitter, Facebook, and other channels * Integrate strategy and message across touchpoints for a unified brand experience-both online and off * Spark dialogue with your community of customers * Measure what matters The result is a reliable, repeatable system for reinventing your marketing as marketing reinvents itself. Featuring frameworks, hacks, tips, idea starters, and more, Get Scrappy is the map you need to take your marketing from good to great.

Get Scrappy

Author: Nick Westergaard
Publisher: Amacom
ISBN: 9780814437315
Size: 46.74 MB
Format: PDF, Mobi
View: 3964
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Shattering the myth that only big brands can do big things, this book features frameworks, hacks, tips, and idea starters to demystify digital marketing, do more with less, find inspiration in unexpected places, create relevant and engaging content and promote it via social media platforms, and more. --

Brand Now

Author: Nick Westergaard
Publisher: AMACOM
ISBN: 0814439233
Size: 75.38 MB
Format: PDF, ePub, Mobi
View: 3785
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Capture their attention-and keep it! With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. Consumers are overwhelmed. Ads alone aren't effective. And you can't just churn out content and connect on every social network. To stand out today, you need to start with your brand. Brand Now uncovers the new rules of branding in our complex and chaotic world. Written by the author of Get Scrappy, the digital marketing bible for business, this latest book explains how to build brands that resonate both online and off. The book helps you: Create a brand with meaning * Reinforce it with the right touchpoints * Hone your brand's unique story * Share it through engaging content * Cultivate a sense of community * Craft a coherent experience * Stand out with simplicity and transparency The world may be growing louder, but with Brand Now's big ideas and practical toolbox, you can break through the noise-and win a place in the hearts and minds of your customers.

Small Business Marketing

Author: Stuart Atkins
Publisher: Booksurge Publishing
ISBN: 9781439255414
Size: 25.80 MB
Format: PDF, ePub, Mobi
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This practical book is designed to accelerate your small business marketing learning curve and review key principles of revenue-generating marketing. Perfect for a boardroom or a bathroom read!

Absolute Value

Author: Itamar Simonson
Publisher: Harper Collins
ISBN: 006221568X
Size: 39.63 MB
Format: PDF, Kindle
View: 4079
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Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies. How people buy things has changed profoundly—yet the fundamental thinking about consumer decision-making and marketing has not. Most marketers still believe that they can shape consumers’ perception and drive their behavior. In this provocative book, Stanford professor Itamar Simonson and bestselling author Emanuel Rosen show why current mantras are losing their relevance. When consumers base their decisions on reviews from other users, easily accessed expert opinions, price comparison apps, and other emerging technologies, everything changes. Absolute Value answers the pressing questions of how to influence customers in this new age. Simonson and Rosen point out the old-school marketing concepts that need to change and explain how a company should design its communication strategy, market research program, and segmentation strategy in the new environment. Filled with deep analysis, case studies, and cutting-edge research, this forward-looking book provides a totally new way of thinking about marketing.

Mobile Influence

Author: Chuck Martin
Publisher: St. Martin's Press
ISBN: 1137356243
Size: 49.20 MB
Format: PDF, ePub, Docs
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The explosion of mobile access across the globe has shaken the foundations of the traditional sales funnel, and businesses are scrambling to adapt and find new ways to tap into the market. For all their effort, many have failed to realize that the issue is not how to reach the customer where they are, but where they are going and their mindset at the moment. With the staggering growth in the use of mobile technology as both product research and purchase point, businesses have yet to fully understand the important role mobile devices play in the basic structure of the traditional shopping model and the new importance on linking behavior with location. With the death of the traditional sales funnel comes author Chuck Martin's new model, the Mobile Shopping Life Cycle. Based on the author's in-depth research, Martin has identified the six specific moments in the timeline of the sale which marketers must target effectively in order to reach the mobile buyer. From location-based marketing to mobile payment systems, Martin's model gives marketers access to the tools necessary to build a new sales framework that properly addresses the future of the market.

Optimize

Author: Lee Odden
Publisher: John Wiley & Sons
ISBN: 1118167775
Size: 66.91 MB
Format: PDF, Kindle
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Outlines an approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement, covering such topics as determining creative tactics and measuring value.

The Little Book On Digital Marketing Keyword Research

Author: Joseph Stevenson
Publisher:
ISBN: 9781947215009
Size: 58.50 MB
Format: PDF, ePub, Docs
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The Little Book on Digital Marketing Keyword Research book contains the most up-to-date examples of keyword research methods used in professional digital marketing agencies today. Written by an SEO expert, this book contains everything from long and short-tail keywords.

Tap

Author: Anindya Ghose
Publisher: MIT Press
ISBN: 0262340410
Size: 20.23 MB
Format: PDF, Mobi
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Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers. Drawing on his extensive research in the United States, Europe, and Asia, and on a variety of real-world examples from companies including Alibaba, China Mobile, Coke, Facebook, SK Telecom, Telefónica, and Travelocity, Ghose describes some intriguingly contradictory consumer behavior: people seek spontaneity, but they are predictable; they find advertising annoying, but they fear missing out; they value their privacy, but they increasingly use personal data as currency. When mobile advertising is done well, Ghose argues, the smartphone plays the role of a personal concierge -- a butler, not a stalker. Ghose identifies nine forces that shape consumer behavior, including time, crowdedness, trajectory, and weather, and he examines these how these forces operate, separately and in combination. With Tap, he highlights the true influence mobile wields over shoppers, the behavioral and economic motivations behind that influence, and the lucrative opportunities it represents. In a world of artificial intelligence, augmented and virtual reality, wearable technologies, smart homes, and the Internet of Things, the future of the mobile economy seems limitless.

Digital Minds

Author: WSI
Publisher: FriesenPress
ISBN: 1460230213
Size: 73.71 MB
Format: PDF, ePub, Mobi
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Technology and the Internet are in flux. Giants like Apple, Google and Facebook are changing the way we interact with each other. Technologies move so quickly that jumping on the train can be daunting for businesses. But the route hasn't always been clear; social media, mobile marketing and search marketing campaigns are always changing. Luckily, digital marketing is still in its infancy and there's plenty of time to get on track. Written by WSI, Digital Minds brings industry-proven expertise to assist your business with hot strategies for content marketing, social media, responsive web design, SEO, display advertising, email marketing and more. By grasping the trends now, your business can catch up to speed and stay ahead of the competition.