From Whistle Stop To Sound Bite

Author: Sig Mickelson
Publisher: Praeger Publishers
ISBN: 9780275926328
Size: 80.78 MB
Format: PDF, Kindle
View: 4266
"[Mickelson] is a thoughtful observer of the process over the decades, and it is this wisdom and clarity that make this book so useful. It would make an excellent companion book in a course in political communication, for its freshness of viewpoint and topical significance." Journal of Broadcasting and Electronic Media

Political Campaigns And Political Advertising A Media Literacy Guide

Author: Frank W. Baker
Publisher: ABC-CLIO
ISBN: 0313347565
Size: 53.93 MB
Format: PDF
View: 7575
Examining political campaigns and political advertising through the analytical lens of media literacy, this well-illustrated and timely handbook guides readers through the maze of blandishments and spin that is the hallmark of the modern political campaign. It dissects the persuasive strategies embedded in the political messages we encounter every day in the media and demonstrates the importance of critical thinking in evaluating media stories. Key concepts of media literacy are applied to political advertising in traditional media (newspapers, television, radio) and on the Internet, the new frontier of the political advertising wars. Dealing with blogs, social networking, user-generated Web sites, and other electronic formats familiar to young voters, this lively introduction to the new world of political messaging appeals to readers' affinity for visual learning as well as their ability to discern messages in text. Unique in applying media literacy concepts to the political context while directly addressing students and general readers, this book not only explains but graphically demonstrates both established techniques of political framing and the new avenues of persuasion being pioneered in digital media. It will also interest viewers who like their political news in traditional media but unconventional formats.


Author: Pam Parry
Publisher: Lexington Books
ISBN: 0739189301
Size: 43.36 MB
Format: PDF, Mobi
View: 5228
Dwight D. Eisenhower is this nation’s most transformative public relations president, not because he was the best practitioner to occupy the Oval Office but because he embraced public relations as vital to American democracy. Understanding his belief in public relations is crucial to further understanding the man, the general, and the president.

The Decade That Shaped Television News

Author: Sig Mickelson
Publisher: Greenwood Publishing Group
ISBN: 9780275955670
Size: 31.99 MB
Format: PDF, ePub, Mobi
View: 262
The first president of CBS News documents the rise of television news from a curious novelty to a power rival of newspapers, radio, and news magazines despite inadequate funding and the absence of trained personnel. He includes sports coverage and documentaries, many anecdotes, and a few photographs

Democracy For Hire

Author: Dennis W. Johnson
Publisher: Oxford University Press
ISBN: 0190272716
Size: 65.38 MB
Format: PDF, Kindle
View: 1017
Though they work largely out of the public eye, political consultants-"image merchants" and "kingmakers" to candidates-play a crucial role in shaping campaigns. They persuaded Barry Goldwater to run for president, groomed former actor Ronald Reagan for the California governorship, helped derail Bill Clinton's health care initiative, and carried out the swiftboating of John Kerry. As Dennis Johnson argues in this sweeping history of political consulting in the United States, they are essential to modern campaigning, often making positive contributions to democratic discourse, and yet they have also polarized the electorate with their biting messages. During the nineteenth and early twentieth centuries, political campaigns were run by local political parties, volunteers, and friends of candidates; but as party loyalties among voters began to weaken, and political parties declined as sources of manpower and strategy, professional consultants swept in to fill the void. Political consulting emerged as a profession in the 1930s with publicists Leone Baxter and Clem Whitaker, the husband and wife team who built their business, in part, with a successful campaign to destroy Upton Sinclair's 1934 bid for governor of California. With roots in advertising and public relations, political consulting has since developed into a highly professionalized business generating hundreds of millions of dollars. In fact, some of the top campaign consulting firms have merged with others to form multinational public relations conglomerates, serving not just candidates but also shaping public advocacy campaigns for businesses and nonprofits. Johnson, an academic who has also worked on campaigns alongside the likes of James Carville and pollster Paul Begala, suffuses his history with the stories of the colorful characters who have come to define the profession of consulting, from its beginning to the present. More than just the story of the making of a political business, Democracy for Hire's wide-ranging history helps us to better understand the very contours of modern American politics.

That S The Way It Is

Author: Charles L. Ponce de Leon
Publisher: University of Chicago Press
ISBN: 022625609X
Size: 30.94 MB
Format: PDF, ePub, Mobi
View: 5089
When critics decry the current state of our public discourse, one reliably easy target is television news. It’s too dumbed-down, they say; it’s no longer news but entertainment, celebrity-obsessed and vapid. The critics may be right. But, as Charles L. Ponce de Leon explains in That’s the Way It Is, TV news has always walked a fine line between hard news and fluff. The familiar story of decline fails to acknowledge real changes in the media and Americans’ news-consuming habits, while also harking back to a golden age that, on closer examination, is revealed to be not so golden after all. Ponce de Leon traces the entire history of televised news, from the household names of the late 1940s and early ’50s, like Eric Sevareid, Edward R. Murrow, and Walter Cronkite, through the rise of cable, the political power of Fox News, and the satirical punch of Colbert and Stewart. He shows us an industry forever in transition, where newsmagazines and celebrity profiles vie with political news and serious investigations. The need for ratings success—and the lighter, human interest stories that can help bring it—Ponce de Leon makes clear, has always sat uneasily alongside a real desire to report hard news. Highlighting the contradictions and paradoxes at the heart of TV news, and telling a story rich in familiar figures and fascinating anecdotes, That’s the Way It Is will be the definitive account of how television has showed us our history as it happens.

Hollywood Left And Right

Author: Steven J. Ross
Publisher: Oxford University Press
ISBN: 0199911436
Size: 50.80 MB
Format: PDF, ePub, Docs
View: 4446
In Hollywood Left and Right, Steven J. Ross tells a story that has escaped public attention: the emergence of Hollywood as a vital center of political life and the important role that movie stars have played in shaping the course of American politics. Ever since the film industry relocated to Hollywood early in the twentieth century, it has had an outsized influence on American politics. Through compelling larger-than-life figures in American cinema--Charlie Chaplin, Louis B. Mayer, Edward G. Robinson, George Murphy, Ronald Reagan, Harry Belafonte, Jane Fonda, Charlton Heston, Warren Beatty, and Arnold Schwarzenegger--Hollywood Left and Right reveals how the film industry's engagement in politics has been longer, deeper, and more varied than most people would imagine. As shown in alternating chapters, the Left and the Right each gained ascendancy in Tinseltown at different times. From Chaplin, whose movies almost always displayed his leftist convictions, to Schwarzenegger's nearly seamless transition from action blockbusters to the California governor's mansion, Steven J. Ross traces the intersection of Hollywood and political activism from the early twentieth century to the present. Hollywood Left and Right challenges the commonly held belief that Hollywood has always been a bastion of liberalism. The real story, as Ross shows in this passionate and entertaining work, is far more complicated. First, Hollywood has a longer history of conservatism than liberalism. Second, and most surprising, while the Hollywood Left was usually more vocal and visible, the Right had a greater impact on American political life, capturing a senate seat (Murphy), a governorship (Schwarzenegger), and the ultimate achievement, the Presidency (Reagan).

The Journalism Quarterly

Size: 72.79 MB
Format: PDF, ePub
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Includes section "Book reviews" and other bibliographical material.

Television Politics And The Transition To Democracy In Latin America

Author: Thomas E. Skidmore
Size: 78.94 MB
Format: PDF, Mobi
View: 4113
"The first book about television and electoral politics in Latin America, Television, Politics, and the Transition to Democracy in Latin America summarizes the relationships of the media and politics in Latin America, discusses television's role in political change throughout the world, and assesses the history of broadcast media and politics in Latin America." "Case studies on the 1988 Chilean plebiscite that decided that free elections would be resumed and on three presidential campaigns - Mexico 1988, Brazil 1989, and Argentina 1989 - illustrate television as the most important medium of political information and the most powerful communications instrument in political campaigns." "Twelve media analysts from the United States and Latin America examine the power and limitations of television in the new democratic era, drawing on new public opinion data, viewer surveys, and content analysis to interpret a subject too often investigated only through anecdote or impression. With the return to democracy, the ways in which public opinion is formed, measured, and reported will be crucial in determining whether democracy succeeds or fails."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved