Fashion 2 0

Author: Yuli Ziv
Publisher: Createspace Independent Pub
ISBN: 9781463611385
Size: 78.79 MB
Format: PDF, ePub, Mobi
View: 232
In this first of its kind insider's guide, Yuli Ziv, Style Coalition's founder, reveals the secrets behind her own online success and that of her network, which represents more than 200 top fashion and beauty bloggers, in partnership with Hearst magazines. You will find practical business advice on how to: - Brand yourself as a top blogger and sought-after influencer - Build valuable relationships with PR companies and brands - Secure invitations to important industry events - Work with advertising networks - Develop new revenue streams - Land spokesperson deals and large scale sponsorships - Position yourself at the forefront of the fashion blogosphereFull of action driven exercises, helpful resources and inspirational chapters by top fashion bloggers What I Wore, College Fashion, Gala Darling, Second City Style and Corporette, the book is packed with all the advice and motivation you need to take your blogging career to the next level!

Season Of Change

Author: Yuli Ziv
ISBN: 9780615875804
Size: 35.73 MB
Format: PDF, Docs
View: 6832
In her controversial second book in the Fashion 2.0 series, Season of Change, serial entrepreneur Yuli Ziv analyzes major technology trends and forecasts their effect on the fashion industry. She questions why everyday objects such as clothes used by the entire human race see so little innovation. Her book, with a foreword by a visionary venture capitalist Lawrence Lenihan of FirstMark Capital, is a wakeup call to the outdated fashion industry. A must-read for everyone involved in the business of fashion from designers to company CEOs and marketers, Ziv's bold predictions - sure to incite debate - address the future of the industry in multiple areas including consumer, branding, retail, product and lifestyle. Her goal is to provoke thought and foster innovation by challenging the status quos-from seasonal collections to pricing models; production and manufacturing; traditional advertising; trend forecasting; fashion week and more. She also offers up ideas for fellow entrepreneurs seeking to make their mark on the industry. Ziv highlights trends that brands need to consider in developing a successful strategy to navigate this new environment of constant change including: the rise of group consciousness and crowd sourcing; the shift from search to discovery; the power of suggestion; the monetization of influence; personal style as a commodity; personalization; interaction and engagement; efficiencies; and data as the new retail currency. She takes a critical look at luxury brands, stating that innovation is slowly replacing heritage as the new attribute of luxury for the future. Inspired by innovation leaders like Ray Kurzweil, Ziv applies his Singularity theory to fashion by viewing it as part of the bigger change we are experiencing. Ziv proposes taking a page from the consumer electronics industry in her overview of new technologies - from smart fabrics to interactive retail, wearable tech and social tools - and challenges industry leaders to re-examine the role fashion plays in our overall way of life. According to Ziv, optimizing our lifestyle is the new slogan of our decade. Streamlining the bureaucratic, inefficient processes that currently fill our life will allow all of us as a society to focus on things that matter. We will waste fewer resources and produce more meaningful objects. The book is aimed to inspire the radical change in thinking, which is needed to foster that.

A Guide To Fashion Blogging

Author: Kate Nutting
ISBN: 1291753303
Size: 66.92 MB
Format: PDF, Docs
View: 7081
A Guide to Fashion Blogging will teach you everything you need to know about running a fashion blog. You will learn how to use social media, how to shoot outfit posts, how to start a blog, among a wide range of tips and advice from the brains behind Pretty Dresses in the Laundry, Kate Nutting.

Capture Your Style

Author: Aimee Song
Publisher: Abrams
ISBN: 1613129890
Size: 52.18 MB
Format: PDF, ePub
View: 2234
Foreword by Diane von Furstenberg From Instagram star Aimee Song, creator of the popular fashion blog Song of Style, comes the very first how-to Instagram guide, breaking down the essentials to taking gorgeous photos and building your brand and following. With over three million Instagram fans, Aimee Song knows a thing or two about taking the perfect Instagram photo. And Instagram is so much more than a platform for pretty pictures. It’s the fastest-growing social media network with an engaged community, a major marketing tool for brands, a place where Beyoncé drops her albums, and a hub where products can be bought with a simple double tap. Including everything from fashion, travel, food, décor, and more, Aimee includes insider tips on curating a gorgeous feed and growing an audience. In this ultimate how-to Instagram guide, you’ll learn: · How to brighten, sharpen, and filter your photos · The best apps and filters · How to prop and style food and fashion photos · Ways to craft your voice and story on Instagram · How to gain more Instagram followers · Secrets behind building a top Instagram brand · How to transform an Instagram hobby into a successful business · Tips for driving revenue based on your following Capture Your Style will empower you to become your own master mobile photographer, whether you’re looking to launch an e-commerce business or simply sharing a gorgeous meal with your friends, turning even the most mundane moment into Instagold. This is a must-have reference for anyone interested in the ins and outs of stylish personal branding.


Author: Elizabeth L. Cline
Publisher: Penguin
ISBN: 1101560584
Size: 73.68 MB
Format: PDF
View: 5935
Until recently, Elizabeth Cline was a typical American consumer. She’d grown accustomed to shopping at outlet malls, discount stores like T.J. Maxx, and cheap but trendy retailers like Forever 21, Target, and H&M. She was buying a new item of clothing almost every week (the national average is sixty-four per year) but all she had to show for it was a closet and countless storage bins packed full of low-quality fads she barely wore—including the same sailor-stripe tops and fleece hoodies as a million other shoppers. When she found herself lugging home seven pairs of identical canvas flats from Kmart (a steal at $7 per pair, marked down from $15!), she realized that something was deeply wrong. Cheap fashion has fundamentally changed the way most Americans dress. Stores ranging from discounters like Target to traditional chains like JCPenney now offer the newest trends at unprecedentedly low prices. Retailers are pro­ducing clothes at enormous volumes in order to drive prices down and profits up, and they’ve turned clothing into a disposable good. After all, we have little reason to keep wearing and repairing the clothes we already own when styles change so fast and it’s cheaper to just buy more. But what are we doing with all these cheap clothes? And more important, what are they doing to us, our society, our environment, and our economic well-being? In Overdressed, Cline sets out to uncover the true nature of the cheap fashion juggernaut, tracing the rise of budget clothing chains, the death of middle-market and independent retail­ers, and the roots of our obsession with deals and steals. She travels to cheap-chic factories in China, follows the fashion industry as it chases even lower costs into Bangladesh, and looks at the impact (both here and abroad) of America’s drastic increase in imports. She even explores how cheap fashion harms the charity thrift shops and textile recyclers where our masses of cloth­ing castoffs end up. Sewing, once a life skill for American women and a pathway from poverty to the middle class for workers, is now a dead-end sweatshop job. The pressures of cheap have forced retailers to drastically reduce detail and craftsmanship, making the clothes we wear more and more uniform, basic, and low quality. Creative inde­pendent designers struggle to produce good and sustainable clothes at affordable prices. Cline shows how consumers can break the buy-and-toss cycle by supporting innovative and stylish sustainable designers and retailers, refash­ioning clothes throughout their lifetimes, and mending and even making clothes themselves. Overdressed will inspire you to vote with your dollars and find a path back to being well dressed and feeling good about what you wear.

Millionaire Influencer

Author: Yuli Ziv
Publisher: Createspace Independent Publishing Platform
ISBN: 9781544069388
Size: 55.62 MB
Format: PDF
View: 2759
Every year, millions of aspiring digital content creators are starting a blog, a YouTube Channel or an Instagram account. However, only a few become the envied multi-platform media moguls that amass a tremendous social influence that has the potential to surpass many celebrities; and some even join the so-called 'Millionaires Club'. The question on the mind of every aspiring content creator is: How do I join this group of fortunate people who make a lucrative career simply being who they are and broadcasting their content for all to see? What separates those who succeed and those who don't? Do they possess certain traits or follow certain rules? According to Yuli Ziv, one of the pioneers of influencer marketing and founder of leading influencer marketing platform, Style Coalition, success as an online influencer can indeed be built. In her third book, Millionaire Influencer, she outlines the steps that would lead online content creators to the top of their dream career: - Developing a content strategy - Building and managing an online reputation - Growing and managing relationships with followers - Establishing a personal brand and business - Marketing specific services as a digital influencer - Garnering resources needed for operating a business - Building revenue channels - Sharpening business and social media marketing skills - Developing leadership habits

Bloggers Boot Camp

Author: Charlie White
Publisher: CRC Press
ISBN: 1317816048
Size: 42.95 MB
Format: PDF
View: 3947
Anyone can build a blog. It’s quite easy. The difficult part is keeping it relevant, technically sound, and popular. Bloggers Boot Camp shows you how to blog for success. It teaches you how to find a niche, find your unique voice, and how to hold a conversation with an audience. It provides information on all the right tools for the blog, and it offers best ways to promote your blog and content for maximum success and a profitable life. Though rules in creating compelling content haven’t really changed, ways in which the world blogs has since the last edition. The authors have learned a lot about social media since writing the previous edition’s manuscript. They understand and know how social media can make or break a blog. Microblogging is a new trend brought on by the wide utilization of social media. To that same end, networking with other bloggers and content creators on the web is another form of building one’s blog and one’s reputation as a writer.

Style Feed

Author: William Oliver
Publisher: Prestel Pub
ISBN: 9783791347189
Size: 53.11 MB
Format: PDF, ePub, Docs
View: 1374
Introduces the most popular bloggers in fashion today with a short profile and photographic spread for each individual.

Get More Fans The Diy Guide To The New Music Business

Author: Jesse Cannon
Publisher: Jesse Cannon
ISBN: 098856131X
Size: 36.79 MB
Format: PDF, Docs
View: 3407
How Do I Promote My Music On A Small Budget? How Do I Get My YouTube Videos to Spread? How Do I Turn Casual Fans Into One’s Who Buy From Me? How Do I Get Written About On Blogs? How Do I Increase Turnout At Shows? How Do I Make Fans Using Facebook, Twitter, Tumblr And SoundCloud? With every day that passes, the power the major labels once had dies a little more. The chance to get the same exposure as your favorite musicians gets easier and easier. The hurdles that would only allow you to get popular, if the right people said your music was good enough, are gone. You can now get exposed to thousands of potential fans without investing 1% of what musicians used to by building a fanbase based on listeners love for your music. No more writing letters hoping that A&R writes you back. This book explains how you do it. While many books will tell you obvious information, legal mumbo-jumbo and marketing catchphrases that don’t help you get more fans. Our experience working with real bands - from upstarts like Man Overboard and Transit to legends like The Cure, The Misfits and Animal Collective, has led us to understand the insider tricks and ideas that go into some of the most important groups of our time. We produce records, do licensing deals, negotiate record contracts and get the musicians we work with written about on websites like Pitchfork and Vice. We have worked with bands who started off as nothing and became something. Unlike any other book written on the subject we have compiled the knowledge no one else has been willing to print in fear of obsoleting their own career. We give you thousands of ideas on how to get people to hear your music and turn them into fans who pay to support your music. Whether you are a label owner, musician, manager, booking agent or publicist there is information in this book that will help you do what you do better. Enjoy! For more information see

Blue Ocean Strategy Expanded Edition

Author: W. Chan Kim
Publisher: Harvard Business Review Press
ISBN: 1625274491
Size: 42.73 MB
Format: PDF, ePub
View: 2487
Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.