Environmental Advertising In China And The Usa

Author: Xinghua Li
Publisher: Routledge
ISBN: 1317753348
Size: 50.76 MB
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Since the late 1980s, green consumerism has been hailed in the West as an efficient solution to environmental problems. However, Chinese consumers have been slow to warm up to eco-friendly products. Consumers prefer SUVs to hybrid cars, health supplements and snake oil medicines to organic foods and eco-fashion is still secluded in high-end designer studios. These choices contradict the findings of many sustainable lifestyle surveys that claim to register a rising desire for green products among the Chinese. This book examines the psycho-cultural differences that disrupt the translation of "eco-friendly" appeals to China by analyzing environmental advertising. It explores the different notions of "green", the structures of desire that underlies the advertisements, and how they are shaped by ideological, cultural, and historical differences. Rather than arguing the superiority of the American or Chinese version of green consumerism, the book interrogates the role of advertising in the global spread of Western ideologies and explores the possibilities for consumers to resist transnational corporate hegemony in the green movement. This book fills an important gap in the critical scholarship on green marketing and should be of interest to students and scholars of environment studies, green advertising and marketing, environmental communication and media studies, China studies and environmental sociology, ethics and cultural studies.

Environmental Advertising In China And The Usa

Author: Xinghua Li
Publisher: Routledge
ISBN: 9780415744133
Size: 57.50 MB
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Situated at the intersection of environmental communication and psychoanalytic theory, this book offers a cross-cultural comparison of green advertising in China and the US. As the world's two largest consumer economies, China and the US both face intense environmental problems due to their rising consumption of goods, waste production and demand for natural resources. Since its inception in the US in the late 1980s, green consumerism has been widely hailed by marketers as an efficient solution to environmental problems. Upon its introduction to China in the 1990s, academics and the government also embraced the idea and aligned it with the official rhetoric of "building a harmonious society." However, the Chinese consumers are slow to warm up to eco-friendly products. To the current day, hybrid cars are praised and not purchased; organic foods are distrusted and shunned and eco-fashion does not feature in designer studios. By comparing green advertisements from China and the US, this book addresses the different notions of "green", the types of desire that motivate green consumption and how they are shaped by ideological, cultural, and historical differences. Applying a combination of semiotic, rhetorical, and psychoanalytic methods, the book analyses the underlying structures of desire in green advertising and examines the psycho-cultural differences that disrupt the translation of "eco-friendly" appeals to China. Using case studies from eco-fashion, organic food, green home products, and hybrid cars; the chosen examples correspond to what the Chinese consider as the four basic human needs: "yi, shi, zhu, xing" (clothing, food, shelter, and transportation). Rather than arguing the superiority of the American or Chinese version of green consumerism, the book interrogates the role of consumerism in the global spread of Western ideologies and explores the possibilities for local consumers to resist transnational corporations' hegemony in the environmental movement. This book fills an important gap in the critical scholarship on green marketing and should be of interest to students and scholars of environment studies, green advertising and marketing, environmental communication and media studies, China studies and environmental sociology, ethics and cultural studies.

Environment Media And Communication

Author: Anders Hansen
Publisher: Routledge
ISBN: 1135280924
Size: 42.89 MB
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Communication about ‘the environment’ in and through a broad array of news, advertising, art and entertainment media is one of the major sources of public and political understanding of definitions, issues and problems associated with the environment. Environment, Media and Communication examines the social, cultural and political roles of the media as a public arena for images, representations, definitions and controversy regarding the environment. The book starts by discussing and outlining a framework for analyzing media and communication roles in the emergence of the environment and environmental problems as issues for public and political concern. It proceeds to examine who and what drives the public agenda on environmental issues, addressing questions about how governments, scientists, experts, pressure groups and other stakeholders have sought to use traditional as well as newer media for promoting their definitions of the key issues. The media are not merely an open public arena or stage, but rather themselves a key gate-keeper and influence in the process of communicating about the environment: the role of news values, organizational arrangements and professional practices, are thus examined next. Recognizing the importance of wider popular culture narratives to public understanding and communication about the environment and nature, the book proceeds with a discussion of the messages and moral tales communicated about the environment, science and nature in a range of media, including film and advertising media. It shows how this wider context provides important clues to understanding the successes and failures of selected environmental issues or campaigns. The book finishes with an examination of the key approaches and models used for understanding how the media influence and interact with public opinion and political decision-making on environmental issues. Offering a comprehensive introduction to theoretical approaches and models for the study of media and communication roles regarding the environment, and drawing on empirical research evidence and examples from Europe, America, Australia and Asia, the book will be of interest to students in media/communication studies, geography, environmental studies, political science and sociology as wll as to environmental professionals and activists.

Environmental Communication And Critical Coastal Policy

Author: Kerrie Foxwell-Norton
Publisher: Routledge
ISBN: 131763201X
Size: 80.55 MB
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The vast majority of the world’s population lives on or near the coast. These communities are an extraordinary and largely untapped resource that can be used to mitigate planetary disaster and foster environmental stewardship. Repeated waves of scientific fact and information are not inciting action, nor apparently producing enough momentum to change voting behaviour towards a progressive environmental politics. A critical coastal policy, underpinned by a deeper understanding of environmental communication, can offer something new to this status quo. Environmental Communication and Critical Coastal Policy argues that more science and ‘better’ communication has been largely responsible for the lacklustre response by citizens to environmental challenges. Foxwell-Norton asserts that the inclusion of a range of local meanings and cultural frameworks with which experts could engage would better incite participation in, and awareness of, local environmental issues. The value and possible role of ‘geo-community media’ (mainstream, alternative and social media) is examined here to illustrate and support the key argument that meaningful local engagement is a powerful tool in coastal management processes. This is a valuable resource for postgraduates, researchers and academics across environmental science and management, policy studies, communication studies and cultural studies.

Environmental Communication Pedagogy And Practice

Author: Tema Milstein
Publisher: Taylor & Francis
ISBN: 131720347X
Size: 36.13 MB
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Given the urgency of environmental problems, how we communicate about our ecological relations is crucial. Environmental Communication Pedagogy and Practice is concerned with ways to help learners effectively navigate and consciously contribute to the communication shaping our environmental present and future. The book brings together international educators working from a variety of perspectives to engage both theory and application. Contributors address how pedagogy can stimulate ecological wakefulness, support diverse and praxis-based ways of learning, and nurture environmental change agents. Additionally, the volume responds to a practical need to increase teaching effectiveness of environmental communication across disciplines by offering a repertoire of useful learning activities and assignments. Altogether, it provides an impetus for reflection upon and enhancement of our own practice as environmental educators, practitioners, and students. Environmental Communication Pedagogy and Practice is an essential resource for those working in environmental communication, environmental and sustainability studies, environmental journalism, environmental planning and management, environmental sciences, media studies and cultural studies, as well as communication subfields such as rhetoric, conflict and mediation, and intercultural. The volume is also a valuable resource for environmental communication professionals working with communities and governmental and non-governmental environmental organisations.

Climate Change And Post Political Communication

Author: Philip Hammond
Publisher: Routledge
ISBN: 1317678885
Size: 77.11 MB
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For many years, the objective of environmental campaigners was to push climate change on to the agenda of political leaders and to encourage media attention to the issue. By the first decade of the twenty-first century, it appeared that their efforts had been spectacularly successful. Yet just at the moment when the campaigners’ goals were being achieved, it seemed that the idea of getting the issue into mainstream discussion had been mistaken all along; that the consensus-building approach produced little or no meaningful action. That is the problem of climate change as a ‘post-political’ issue, which is the subject of this book. Examining how climate change is communicated in politics, news media and celebrity culture, Climate Change and Post-Political Communication explores how the issue has been taken up by elites as potentially offering a sense of purpose or mission in the absence of political visions of the future, and considers the ways in which it provides a focus for much broader anxieties about a loss of modernist political agency and meaning. Drawing on a wide range of literature and case studies, and taking a critical and contextual approach to the analysis of climate change communication, this book will be a valuable resource for students and scholars of environmental studies, communication studies, and media and film studies.

Environmental Pollution And The Media

Author: Glenn D. Hook
Publisher: Routledge
ISBN: 1351773011
Size: 55.23 MB
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This book offers a theoretically informed empirical investigation of national media reporting and political discourse on environmental issues in Australia, China and Japan. It illuminates the risks, harms and responsibilities associated with climate change through an analysis of pollution, adopting an interdisciplinary approach drawing on both the social sciences and humanities. A particular strength of the work is the detailed analysis of the data using a range of both quantitative and qualitative techniques, enabling the authors to reveal in rich and compelling detail the complex relationship between risk and responsibility in the climate change discourse. The case studies of Australia, China and Japan are set in the current literature as well as in the historical context of climate change in these three countries. The analysis of the media discourse on the Great Barrier Reef in Australia demonstrates how the mining of coal for overseas markets has led to devastating harm to the life of the reef. A critical discussion of the Chinese documentary, Under the Dome, shows how this medium has played a crucial role in building awareness of the harm from atmospheric pollution among the citizens, shaping attitudes and promoting action. The first case study of Japan elucidates how cross-border atmospheric pollution from China forges a chain of responsibility for responding to climate change, running from the state to society. The other case study of Japan demonstrates how ‘smart cities’ have emerged as a way to mitigate the risks and harms of climate change. The Conclusion draws together the similarities and differences in how climate change is addressed in the three countries. In all, Environmental Pollution and the Media: Political Discourses of Risk and Responsibility in Australia, China and Japan uncovers the dynamics of the triadic relationship among risk, harm and climate change in Australia, China and Japan. By so doing, the book makes an original and timely contribution to understanding comparative media, discourse and political debates on climate change.

The Routledge Handbook Of Environment And Communication

Author: Anders Hansen
Publisher: Routledge
ISBN: 1134521383
Size: 39.19 MB
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This Handbook provides a comprehensive statement and reference point for theory, research and practice with regard to environment and communication, and it does this from a perspective which is both international and multi-disciplinary in scope. Offering comprehensive critical reviews of the history and state of the art of research into the key dimensions of environmental communication, the chapters of this handbook together demonstrate the strengths of multi-disciplinary and cross-disciplinary approaches to understanding the centrality of communication to how the environment is constructed, and indeed contested, socially, politically and culturally. Organised in five thematic sections, The Routledge Handbook of Environment and Communication includes contributions from internationally recognised leaders in the field. The first section looks at the history and development of the discipline from a range of theoretical perspectives. Section two considers the sources, communicators and media professionals involved in producing environmental communication. Section three examines research on news, entertainment media and cultural representations of the environment. The fourth section looks at the social and political implications of environmental communication, with the final section discussing likely future trajectories for the field. The first reference Handbook to offer a state of the art comprehensive overview of the emerging field of environmental communication research, this authoritative text is a must for scholars of environmental communication across a range of disciplines, including environmental studies, media and communication studies, cultural studies and related disciplines.

Environmental Pollution And The Media

Author: Glenn D. Hook
Publisher: Routledge
ISBN: 1351773011
Size: 66.24 MB
Format: PDF
View: 7394
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This book offers a theoretically informed empirical investigation of national media reporting and political discourse on environmental issues in Australia, China and Japan. It illuminates the risks, harms and responsibilities associated with climate change through an analysis of pollution, adopting an interdisciplinary approach drawing on both the social sciences and humanities. A particular strength of the work is the detailed analysis of the data using a range of both quantitative and qualitative techniques, enabling the authors to reveal in rich and compelling detail the complex relationship between risk and responsibility in the climate change discourse. The case studies of Australia, China and Japan are set in the current literature as well as in the historical context of climate change in these three countries. The analysis of the media discourse on the Great Barrier Reef in Australia demonstrates how the mining of coal for overseas markets has led to devastating harm to the life of the reef. A critical discussion of the Chinese documentary, Under the Dome, shows how this medium has played a crucial role in building awareness of the harm from atmospheric pollution among the citizens, shaping attitudes and promoting action. The first case study of Japan elucidates how cross-border atmospheric pollution from China forges a chain of responsibility for responding to climate change, running from the state to society. The other case study of Japan demonstrates how ‘smart cities’ have emerged as a way to mitigate the risks and harms of climate change. The Conclusion draws together the similarities and differences in how climate change is addressed in the three countries. In all, Environmental Pollution and the Media: Political Discourses of Risk and Responsibility in Australia, China and Japan uncovers the dynamics of the triadic relationship among risk, harm and climate change in Australia, China and Japan. By so doing, the book makes an original and timely contribution to understanding comparative media, discourse and political debates on climate change.

Participatory Networks And The Environment

Author: Fadia Hasan
Publisher: Routledge
ISBN: 1315306212
Size: 68.52 MB
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Seeking innovative answers to global sustainability challenges has become an urgent need with the onslaught of environmental and ecological degradation that surrounds us today. More than ever, there is a need to carve new ways for citizens and different industries and institutions to unite – to cooperate, communicate and collaborate to address growing global sustainability concerns. This book examines one such global collaboration called The BGreen Project (BGreen): a transnational participatory action research project that spans the United States and Bangladesh with the aim of addressing environmental issues via academic–community engagement. By analysing and unpacking the architecture of BGreen, Hasan teases out the key factors that are required for the continued momentum of environmentally focused, academic–community partnership projects in order to present a workable model that could be applied elsewhere. This model is based around a unique conceptual framework developed by the author – “transnational participatory networks” – which is drawn from participatory action research and actor network theory, with the specific aim of addressing the common challenge of building evolving, stable and sustainable networks. This book will be of great interest to students and scholars of environmental communication, citizen participation, environmental politics, environmental sociology and sustainable development.