Do It Wrong Quickly

Author: Mike Moran
Publisher:
ISBN: 9780132255967
Size: 54.81 MB
Format: PDF, ePub, Mobi
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Take advantage of web marketing; move fast, measure results, adjust, and win in the competitive marketplace.

Search Engine Marketing Inc

Author: Mike Moran
Publisher: Pearson Education
ISBN: 013303917X
Size: 32.90 MB
Format: PDF
View: 6696
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This revamped edition introduces a holistic approach that integrates organic and paid searching. You'll learn how to: focus relentlessly on business value, not tactics; overcome the obstacles that make search marketing so challenging; get into your searcher's mind, and discover how her behavior may change based on situation or device; understand what happens technically when a user searches; create a focused program that can earn the support it will need to succeed; clarify your goals and link them to specific measurements; craft search terms and copy that attracts your best prospects and customers; optimize content by getting writers and tech people working together; address the critical challenges of quality in both paid and organic search; avoid overly clever tricks that can destroy your effectiveness; identify and resolve problems as soon as they emerge; and redesign day-to-day operating procedures to optimize search performance.

Mastering Web 2 0

Author: Susan Rice Lincoln
Publisher: Kogan Page Publishers
ISBN: 0749457511
Size: 56.36 MB
Format: PDF, Docs
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Google. Amazon. Facebook. There are plenty of webtastic success stories out there, but there are also millions of companies, web sites and internet experiments floundering in cyberspace. Why should some race to glory whilst others fail to finish? Mastering Web 2.0 will help anyone, from the individual entrepreneur to organizations of any size, make sense of the confusing array of marketing options the internet has to offer. The Web is a very fragmented place, but Susan Rice Lincoln, an online branding and communications expert, pulls all the strands together to help you to make informed decisions and create an intelligent, holistic marketing strategy. She investigates the new tools of the web 2.0 world such as blogging, video casting, article and e-mail marketing, social media, search engine optimization, viral marketing and podcasts, describing how to put them all to good use, or select the most appropriate one for you. Mastering Web 2.0 is not for techies or utopian visionaries - it's a book for the rest of us. It will help you to strip away the hype and fully grasp the powerful possibilities the internet has in store for you.

The New Language Of Marketing 2 0

Author: Sandy Carter
Publisher: IBM Press
ISBN:
Size: 56.61 MB
Format: PDF, Docs
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The New Language of Marketing 2.0 is not a fictional parable. It is a compilation of real experiences and real customers who have achieved real success. Through a generous retelling of her own real-life success stories, coupled with several customer case studies, you can learn the secrets to becoming a successful global marketer. From developing the right strategies to energizing your channels of communication, this book will serve as a useful guide to the new technologies that are driving change in marketing and unlocks the secrets to new methods of communicating: Blogs, wikis, video, viral marketing, e-mail and web communications. Through the reach of the Internet, the marketer is not-and ought not to be-at the centre of successful marketing. The customer is the centre now. The Internet allows customers to opt-in or select the message that most clearly resonates with them. They choose to read an interesting blog, watch entertaining viral video, cruise Virtual Worlds and speak through Avatars. What does this mean to us? It means that the previously separate worlds of marketing and communications are merging: marketing 2.0 is about marketing through communication. Overall, The New Language of Marketing 2.0 is a treasure trove of wisdom on how you listen to your customer, build customer satisfaction, analyze consumer markets and buyer behaviour, understand the competition, design marketing programs, and manage for change. With change all around us, this book comes at a critical time. Tapping into the power of Web 2.0 for the entire marketing lifecycle-including research, segmentation, reaching established and emerging markets, and reducing our environmental impact-is the definitive, innovative way to ride the waves of change. Ignore it at your peril. This is the brave new world of marketing in the millennium. For those of you who may be new to these marketing methods, this book offers many practical tips and strategies.

Intelligent Mentoring

Author: Audrey J. Murrell
Publisher: IBM Press
ISBN:
Size: 73.46 MB
Format: PDF
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For today's enterprises, few challenges are as daunting as preparing tomorrow's leaders. Mentoring is one of the most powerful tools at their disposal. But not all mentoring programs are equally effective, and not all companies have learned how to sustain mentoring. One company has: IBM. Intelligent Mentoring reveals how IBM has done it-and offers specific guidance and best practices you can use to achieve equally powerful results. Intelligent Mentoring shows how IBM has fully integrated a diverse portfolio of formal mentoring initiatives into both talent development and innovation promotion. Whether you're a business leader, strategist, Chief Learning Officer, training specialist, coach, or consultant, this book presents a state-of-the-art framework for making mentoring work. Drawing on IBM's experience, The authors demonstrate how to build a diverse portfolio of effective mentoring programs...use mentoring to strengthen organizational intelligence...build sustainable communities of mentors and mentees...promote collaboration across differences... And above all, link mentoring to strategy and use it to sustain competitive advantage.

Choice

Author:
Publisher:
ISBN:
Size: 34.72 MB
Format: PDF, ePub, Mobi
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The New Rules Of Marketing And Pr

Author: David Meerman Scott
Publisher: John Wiley & Sons
ISBN: 111936244X
Size: 19.25 MB
Format: PDF
View: 2220
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The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.' The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising. The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard. Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers Offers a wealth of compelling case studies and real-world examples Includes information on new platforms including Facebook Live and Snapchat Shows both small and large organizations how to best use Web-based communication Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.

2052

Author: Jorgen Randers
Publisher: Chelsea Green Publishing
ISBN: 1603584226
Size: 17.71 MB
Format: PDF, ePub
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Forty years ago, The Limits to Growth study addressed the grand question of how humans would adapt to the physical limitations of planet Earth. It predicted that during the first half of the 21st century the ongoing growth in the human ecological footprint would stop-either through catastrophic "overshoot and collapse"-or through well-managed "peak and decline." So, where are we now? And what does our future look like? In the book 2052, Jorgen Randers, one of the coauthors of Limits to Growth, issues a progress report and makes a forecast for the next forty years. To do this, he asked dozens of experts to weigh in with their best predictions on how our economies, energy supplies, natural resources, climate, food, fisheries, militaries, political divisions, cities, psyches, and more will take shape in the coming decades. He then synthesized those scenarios into a global forecast of life as we will most likely know it in the years ahead. The good news: we will see impressive advances in resource efficiency, and an increasing focus on human well-being rather than on per capita income growth. But this change might not come as we expect. Future growth in population and GDP, for instance, will be constrained in surprising ways-by rapid fertility decline as result of increased urbanization, productivity decline as a result of social unrest, and continuing poverty among the poorest 2 billion world citizens. Runaway global warming, too, is likely. So, how do we prepare for the years ahead? With heart, fact, and wisdom, Randers guides us along a realistic path into the future and discusses what readers can do to ensure a better life for themselves and their children during the increasing turmoil of the next forty years.

Author: 마이크모란
Publisher:
ISBN: 9788994797076
Size: 54.59 MB
Format: PDF, ePub, Mobi
View: 2746
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