Designing Visual Language

Author: Charles Kostelnick
Publisher: Longman Publishing Group
ISBN: 9780205616404
Size: 34.95 MB
Format: PDF, ePub
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Written by two highly experienced teachers in the field of document design, Designing Visual Language, 2/e offers useful strategies and tools for document design of all types. A chief goal of the text is to enable students to extend the rhetorical approach they employ in writing and editing courses to the creation of various forms of visual communication. The text focuses on the kinds of situations and practical documents that occur in the workplace and blends this focus with a rhetorical approach that ties design to the audience, purpose, and context of messages.

Shaping Information

Author: Charles Kostelnick
Publisher: SIU Press
ISBN: 9780809325023
Size: 76.32 MB
Format: PDF, ePub
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From charts, texts, and graphs to illustrations, icons, and screens, we live in an information age saturated with visual language. Yet the underlying principles that provide structure for visual language have long eluded scholars of rhetoric, design, and engineering. To function as a language that reliably conveys meaning, visual language must embody codes that normalize its practices among both the designers who employ it and the readers who interpret it. In this wide-ranging analysis, Charles Kostelnick and Michael Hassett demonstrate how visual language in professional communication—text design, data displays, illustrations—is shaped by conventional practices that are invented, codified, and modified by users in visual discourse communities. Drawing on rhetorical theory, design studies, and a broad array of historical and contemporary examples, Shaping Information: The Rhetoric of Visual Conventions explores the processes by which conventions evolve and proliferate and shows how conventions serve as the medium that designers use to shape, stabilize, and streamline visual information. Kostelnick and Hassett extend contemporary theories that define rhetoric as a social act, arguing that visual conventions also thrive within discourse communities and are fragile forms that vary widely in their longevity and scope. Shaping Information: The Rhetoric of Visual Conventions is a thorough guide for scholars, teachers and practitioners of rhetoric and business and technical communication and for professionals in engineering, science, design, and business.

Writing White Papers

Author: Michael A. Stelzner
Publisher: Michael Stelzner
ISBN: 0977716937
Size: 43.72 MB
Format: PDF, Kindle
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Writing White Papers provides more than 200 pages of how-to details for every step of any white paper project--from performing the needs assessment to attracting prospects with creative marketing tactics. --from publisher description.

Technical Report Writing Today

Author: Daniel Riordan
Publisher: Cengage Learning
ISBN: 1285663357
Size: 66.37 MB
Format: PDF
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TECHNICAL REPORT WRITING TODAY provides thorough coverage of technical writing basics, techniques, and applications. Through a practical focus with varied examples and exercises, students internalize the skills necessary to produce clear and effective documents and reports. Project worksheets help students organize their thoughts and prepare for assignments, and Focus boxes highlight key information and recent developments in technical communication. Extensive individual and collaborative exercises expose students to different kinds of technical writing problems and solutions. Annotated student examples--more than 100 in all--illustrate different writing styles and approaches to problems. Numerous short and long examples throughout the text demonstrate solutions for handling writing assignments in current career situations. The four-color artwork in the chapter on creating visuals keeps pace with contemporary workplace capabilities. The Tenth Edition offers the latest information on using electronic resumes and documenting electronic sources and Ethics and Globalization sidebars that highlight these two important topics in the technical communication field. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Managing Enterprise Content

Author: Ann Rockley
Publisher: New Riders
ISBN: 0132931648
Size: 45.96 MB
Format: PDF, Mobi
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Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect the content you provide them to be adaptive --responding to the device, their location, their situation, and their personalized needs. Authors Ann Rockley and Charles Cooper provide insights and guidelines that will help you develop a unified content strategy—a repeatable, systematic plan that can help you reach your customers, anytime, anywhere, on any device. This up-to-date new edition of Managing Enterprise Content helps you: Determine business requirements Build your vision Design content that adapts to any device Develop content models, metadata, and workflow Put content governance in place Adapt to new and changed roles Identify tools requirements With this book you’ll learn to design adaptable content that frees you from the tyranny of an ever increasing array of devices.

Content And Complexity

Author: Michael J. Albers
Publisher: Routledge
ISBN: 1135637512
Size: 62.23 MB
Format: PDF, Mobi
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Information design is an emerging area in technical communication, garnering increased attention in recent times as more information is presented through both old and new media. In this volume, editors Michael J. Albers and Beth Mazur bring together scholars and practitioners to explore the issues facing those in this exciting new field. Treating information as it applies to technical communication, with a special emphasis on computer-centric industries, this volume delves into the role of information design in assisting with concepts, such as usability, documenting procedures, and designing for users. Influential members in the technical communication field examine such issues as the application of information design in structuring technical material; innovative ways of integrating information design within development methodologies and social aspects of the workplace; and theoretical approaches that include a practical application of information design, emphasizing the intersection of information design theories and workplace reality. This collection approaches information design from the language-based technical communication side, emphasizing the role of content as it relates to complexity in information design. As such, it treats as paramount the rhetorical and contextual strategies required for the effective design and transmission of information. Content and Complexity: Information Design in Technical Communication explores both theoretical perspectives, as well as the practicalities of information design in areas relevant to technical communicators. This integration of theoretical and applied components make it a practical resource for students, educators, academic researchers, and practitioners in the technical communication and information design fields.

Oral Presentations For Technical Communication

Author: Laura J. Gurak
Publisher: Longman Pub Group
ISBN: 9780205294152
Size: 38.65 MB
Format: PDF, Docs
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Oral Presentations for Technical Communication provides what most technical communication books lack: clear, accessible instruction on speaking. This book helps professionals master public speaking in a technical or scientific environment, whether it be through traditional presentations with whiteboards and flipcharts or presentations with computer software such as PowerPoint. Unlike most general speech texts, which include examples from various disciplines, Oral Presentations uses specific examples from the fields of science and technology and shows how skilled technical communicators make complex information accessible to non-technical audiences. The first three parts of the book focus on basic skills and concepts, including four basic types of presentations relevant to technical communication. The last two parts introduce more advanced topics, such as legal, privacy, and censorship issues, and the changing nature of presentations in the digital age. Oral Presentations thus brings together the best, most current instruction from three fields: technical communication/rhetoric, speech communication, and computer and information technology. For professionals in public speaking, oral presentations, and technical communication.

A Research Primer For Technical Communication

Author: Michael A. Hughes
Publisher: Routledge
ISBN: 1135595518
Size: 27.34 MB
Format: PDF, ePub, Mobi
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This practical volume provides a thorough introduction to conducting and critically reading research in technical communication, complete with exemplars of research articles for study. Offering a solid grounding in the research underpinnings of the technical communication field, this resource has been developed for use in master’s level and upper-division undergraduate research methods courses in technical and professional communication.

What Every Engineer Should Know About Business Communication

Author: John X. Wang
Publisher: CRC Press
ISBN: 9780849383977
Size: 20.61 MB
Format: PDF, Mobi
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Engineers must possess a range of business communication skills that enable them to effectively communicate the purpose and relevance of their idea, process, or technical design. This unique business communication text is packed with practical advice that will improve your ability to— Market ideas Write proposals Generate enthusiasm for research Deliver presentations Explain a design Organize a project team Coordinate meetings Create technical reports and specifications Focusing on the three critical communication needs of engineering professionals—speaking, writing, and listening—the book delineates critical communication strategies required in many group settings and work situations. It demonstrates how to integrate a marketing strategy into every facet of engineering communication, from presentations, visual aids, proposals, and technical reports to e-mail and phone calls. Using situational examples, the book also illustrates how to use computers, graphics, and other engineering tools to effectively communicate with other engineers and managers.