Designing Visual Language

Author: Charles Kostelnick
Publisher: Longman Publishing Group
ISBN: 9780205616404
Size: 25.76 MB
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Written by two highly experienced teachers in the field of document design, Designing Visual Language, 2/e offers useful strategies and tools for document design of all types. A chief goal of the text is to enable students to extend the rhetorical approach they employ in writing and editing courses to the creation of various forms of visual communication. The text focuses on the kinds of situations and practical documents that occur in the workplace and blends this focus with a rhetorical approach that ties design to the audience, purpose, and context of messages.

Designing Texts

Author: Eva R. Brumberger
Publisher: Routledge
ISBN: 1351868136
Size: 28.57 MB
Format: PDF, Docs
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'Designing Texts' is an edited collection dedicated to teaching visual communication in non-visual disciplines, with a particular focus on the fields of technical and professional communication, rhetoric, and composition.

Shaping Information

Author: Charles Kostelnick
Publisher: SIU Press
ISBN: 9780809325023
Size: 75.68 MB
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From charts, texts, and graphs to illustrations, icons, and screens, we live in an information age saturated with visual language. Yet the underlying principles that provide structure for visual language have long eluded scholars of rhetoric, design, and engineering. To function as a language that reliably conveys meaning, visual language must embody codes that normalize its practices among both the designers who employ it and the readers who interpret it. In this wide-ranging analysis, Charles Kostelnick and Michael Hassett demonstrate how visual language in professional communication—text design, data displays, illustrations—is shaped by conventional practices that are invented, codified, and modified by users in visual discourse communities. Drawing on rhetorical theory, design studies, and a broad array of historical and contemporary examples, Shaping Information: The Rhetoric of Visual Conventions explores the processes by which conventions evolve and proliferate and shows how conventions serve as the medium that designers use to shape, stabilize, and streamline visual information. Kostelnick and Hassett extend contemporary theories that define rhetoric as a social act, arguing that visual conventions also thrive within discourse communities and are fragile forms that vary widely in their longevity and scope. Shaping Information: The Rhetoric of Visual Conventions is a thorough guide for scholars, teachers and practitioners of rhetoric and business and technical communication and for professionals in engineering, science, design, and business.

Exploring Composition Studies

Author: Kelly Ritter
Publisher: University Press of Colorado
ISBN: 0874218837
Size: 77.70 MB
Format: PDF, Mobi
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Kelly Ritter and Paul Kei Matsuda have created an essential introduction to the field of composition studies for graduate students and instructors new to the study of writing. The book offers a careful exploration of this diverse field, focusing specifically on scholarship of writing and composing. Within this territory, the authors draw the boundaries broadly, to include allied sites of research such as professional and technical writing, writing across the curriculum programs, writing centers, and writing program administration. Importantly, they represent composition as a dynamic, eclectic field, influenced by factors both within the academy and without. The editors and their sixteen seasoned contributors have created a comprehensive and thoughtful exploration of composition studies as it stands in the early twenty-first century. Given the rapid growth of this field and the evolution of it research and pedagogical agendas over even the last ten years, this multi-vocal introduction is long overdue.

Technical Communication

Author: Michael H. Markel
Publisher: Macmillan
ISBN: 0312679483
Size: 35.35 MB
Format: PDF, ePub, Docs
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Through clear advice and an accessible visual design, Mike Markel’s Technical Communication models the principles it teaches, offering practical strategies that students can put to use right away. Using a student-friendly voice, Mike Markel shows writers how to tackle the major types of documents and writing situations they will encounter in their professional lives. Excellent and always fresh sample documents and examples demonstrate effective techniques and offer plenty of opportunities for analysis, while interactive cases provide engaging scenarios for writing practice. The new edition incorporates the latest workplace and technology trends, offering new advice for how and why to use social media effectively in technical communication. Read the preface. Order Multimedia Models for Technical Communication packaged with Technical Communication, Tenth Edition using ISBN-13: 978-1-4576-1843-7.

Teaching Intercultural Rhetoric And Technical Communication

Author: Barry Thatcher
Publisher: Routledge
ISBN: 1351841386
Size: 31.98 MB
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In today's integrated global economy, technical communicators often collaborate in international production teams, work with experts in overseas subject matter, or coordinate documentation for the international release of products. Working effectively in such situations requires technical communicators to acquire a specialized knowledge of culture and communication. This book provides readers with the information needed to integrate aspects of intercultural communication into different educational settings.

Writing White Papers

Author: Michael A. Stelzner
Publisher: Michael Stelzner
ISBN: 0977716937
Size: 80.94 MB
Format: PDF, Mobi
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Writing White Papers provides more than 200 pages of how-to details for every step of any white paper project--from performing the needs assessment to attracting prospects with creative marketing tactics. --from publisher description.

Technical Report Writing Today

Author: Daniel Riordan
Publisher: Cengage Learning
ISBN: 1285663357
Size: 13.12 MB
Format: PDF, Mobi
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TECHNICAL REPORT WRITING TODAY provides thorough coverage of technical writing basics, techniques, and applications. Through a practical focus with varied examples and exercises, students internalize the skills necessary to produce clear and effective documents and reports. Project worksheets help students organize their thoughts and prepare for assignments, and Focus boxes highlight key information and recent developments in technical communication. Extensive individual and collaborative exercises expose students to different kinds of technical writing problems and solutions. Annotated student examples--more than 100 in all--illustrate different writing styles and approaches to problems. Numerous short and long examples throughout the text demonstrate solutions for handling writing assignments in current career situations. The four-color artwork in the chapter on creating visuals keeps pace with contemporary workplace capabilities. The Tenth Edition offers the latest information on using electronic resumes and documenting electronic sources and Ethics and Globalization sidebars that highlight these two important topics in the technical communication field. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Dynamics In Document Design

Author: Karen A. Schriver
Publisher: Wiley
ISBN: 9780471306368
Size: 10.78 MB
Format: PDF, ePub, Mobi
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From an international leader in document design, research-based insights about writing and visualizing documents that people can use . . . This book is for writers and graphic designers who create the many types of documents people use every day at home or school, in business or government. From high-tech instruction manuals and textbooks to health communications and information graphics, to online information and World Wide Web pages, this book offers one of the first research-based portraits of what readers need from documents and of how document designers can take those needs into account. Drawing on research about how people interpret words and pictures, this book presents a new and more complete image of the reader--a person who is not only trying to understand prose and graphics but who is responding to them aesthetically and emotionally. Written by document design expert Karen A. Schriver, Dynamics in Document Design features: * Case studies of documents before and after revision, showing how people think and feel about them * Analyses of the interplay of text and pictures, revealing how words, space, visuals, and typography can work together * A fascinating and informative timeline of the international evolution of document design from 1900 to the present