Cutlip And Center S Effective Public Relations

Author: Glen M. Broom
Publisher: Pearson College Division
ISBN: 9780132669153
Size: 44.22 MB
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Rev. ed. of: Effective public relations / Scott M. Cutlip, Allen H. Center, Glen M. Broom. 9th ed. 2006.

Effective Public Relations

Author: Scott M. Cutlip
Publisher: Prentice Hall
ISBN: 9780131230149
Size: 54.56 MB
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'Effective Public Relations' offers an authoritative and comprehensive summary of concepts, theory, principles, history and management of the field.

Effective Public Relations

Author: Glen M. Broom
Publisher: Pearson/Education
ISBN: 9780138145668
Size: 38.69 MB
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For courses in Introductory Public Relations. Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market. In the new edition, Glen Broom continues the work of Cutlip and Center by providing the most up-to-date reference for students.

In The News

Author: William Wray Carney
Publisher: University of Alberta
ISBN: 9780888643827
Size: 19.69 MB
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This book introduces the concepts surrounding media relations and explains current media and communications practices, from both theoretical and practical perspectives. (Midwest).

Cengage Advantage Books This Is Pr

Author: Doug Newsom
Publisher: Cengage Learning
ISBN: 9781133307617
Size: 55.48 MB
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Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, Eleventh Edition, covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects. With numerous examples, strategies, tactics, and case studies, your students will have resources they can take away from the classroom.

Primer Of Public Relations Research Third Edition

Author: Don W. Stacks
Publisher: Guilford Publications
ISBN: 1462527965
Size: 25.48 MB
Format: PDF, ePub, Docs
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Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and assessing progress. Stacks presents step-by-step guidelines for using a wide range of qualitative and quantitative methods to track output, outtakes, and outcomes, and shows how to present research findings clearly to clients. Every chapter features review questions and a compelling practice problem. PowerPoint slides for use in teaching are provided at the companion website. Instructors requesting a desk copy also receive a supplemental Instructor's Manual with a test bank, suggested readings, and case studies. New to This Edition: *Chapter on standardization, moving beyond the prior edition's focus on best practices. *Chapter on different types of data sets, with attention to the advantages and disadvantages of using Big Data. *Addresses the strategic use of key performance indicators. *Covers the latest content analysis software. Pedagogical Features: *Each chapter opens with a chapter overview and concludes with review questions. *End-of-chapter practice problems guide readers to implement what they have learned in a PR project. *Appendix provides a dictionary of public relations measurement and research terms. *Supplemental Instructor's Manual and PowerPoint slides.

Strategic Planning For Public Relations

Author: Ronald D. Smith
Publisher: Routledge
ISBN: 1351983377
Size: 80.70 MB
Format: PDF, ePub
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Strategic Planning for Public Relations is in its fifth edition of offering an innovative and clear approach for students looking to learn how to develop public relations campaigns. It is a text intended for those serious about entering the rapidly changing professions of public relations and strategic communication. Ronald Smith shows how to implement pragmatic, research-driven strategic campaigns used in public relations practice, and draws from his years of experience as a professional in the industry and his years of teaching in the classroom. The approach used in this text is a threefold pattern: first, readers are exposed to new ideas, then see them in use, before finally being showed how to apply those ideas themselves. Complex problem-solving and decision-making processes in strategic communication and public relations are turned into a series of easy-to-follow steps, flexible enough to be applicable to myriad situations and organizations in the real world. This new fifth edition follows the same format as previous editions and includes numerous timely and real-world examples of cases and current events, along with classic cases that stand the test of time. It includes new research on opinions and practices within the discipline and covers several recent, award-winning public relations campaigns.

Ethics In Public Relations

Author: Patricia J Parsons
Publisher: Kogan Page Publishers
ISBN: 074947727X
Size: 58.69 MB
Format: PDF
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Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing developments in technology, social media and social contexts mean that public relations and its practices are constantly changing, and so do the ethical questions faced by practitioners in the field. Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to the professionalism and credibility of the field. Engaging and accessible, Ethics in Public Relations offers a lively exploration of the key ethical concerns present in the public relations world today by way of practical tips and guidance to support those in PR and corporate communications. Written by a leading academic in the field, this fully updated third edition of Ethics in Public Relations includes an entirely new chapter on the uses of ethics in social media, covering topical issues such as blogger engagement and the relationship between employee social media activity and organizational reputation.

Campaign Strategies And Message Design

Author: Mary Anne Moffitt
Publisher: Praeger Publishers
ISBN: 9780275955922
Size: 21.62 MB
Format: PDF, Docs
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Presents the planning and execution of a public communication campaign from start to finish.

Handbook Of Strategic Public Relations And Integrated Communications

Author: Caywood
Publisher: Tata McGraw-Hill Education
ISBN: 9780070593916
Size: 14.93 MB
Format: PDF, Docs
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As the media grow more ruthless, the role of public relations becomes increasingly complex and critical. Savvy business people know that how a company conveys and maintains its image has never been more important or more challenging. The Handbook of Strategic Public Relations & Integrated Communication is the definitive resource for communications professionals. Featuring the expertise of the world s foremost public relations and marketing authorities, it is the first book of its kind to combine the art and science of marketing, public relations and communications.