Brand Hollywood

Author: Paul Grainge
Publisher: Routledge
ISBN: 1134258968
Size: 54.65 MB
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From the growth in merchandising and product placement to the rise of the movie franchise, branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood provides the first sustained examination of the will-to-brand in the contemporary movie business. Outlining changes in the marketing and media environment during the 1990s and 2000s, Paul Grainge explores how the logic of branding has propelled specific kinds of approach to the status and selling of film. Analyzing the practice of branding, the poetics of corporate logos, and the industrial politics surrounding the development of branded texts, properties and spaces - including franchises ranging from Looney Tunes to Lord of the Rings and Harry Potter to The Matrix - Grainge considers the relation of branding to the emergent principle of ‘total entertainment’. Employing an interdisciplinary method drawn from film studies, cultural studies and advertising and media studies, Brand Hollywood demonstrates the complexities of selling entertainment in the global media moment, providing a fresh and engaging perspective on branding’s significance for commercial film and the industrial culture from which it is produced.

Cinema At The Periphery

Author: Dina Iordanova
Publisher: Wayne State University Press
ISBN: 0814336949
Size: 78.84 MB
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From Iceland to Iran, from Singapore to Scotland, a growing intellectual and cultural wave of production is taking cinema beyond the borders of its place of origin—exploring faraway places, interacting with barely known peoples, and making new localities imaginable. In these films, previously entrenched spatial divisions no longer function as firmly fixed grid coordinates, the hierarchical position of place as "center" is subverted, and new forms of representation become possible. In Cinema at the Periphery, editors Dina Iordanova, David Martin-Jones, and Belén Vidal assemble criticism that explores issues of the periphery, including questions of transnationality, place, space, passage, and migration. Cinema at the Periphery examines the periphery in terms of locations, practices, methods, and themes. It includes geographic case studies of small national cinemas located at the global margins, like New Zealand and Scotland, but also of filmmaking that comes from peripheral cultures, like Palestinian "stateless" cinema, Australian Aboriginal films, and cinema from Quebec. Therefore, the volume is divided into two key areas: industries and markets on the one hand, and identities and histories on the other. Yet as a whole, the contributors illustrate that the concept of "periphery" is not fixed but is always changing according to patterns of industry, ideology, and taste. Cinema at the Periphery highlights the inextricable interrelationship that exists between production modes and circulation channels and the emerging narratives of histories and identities they enable. In the present era of globalization, this timely examination of the periphery will interest teachers and students of film and media studies.

Mel Brooks In The Cultural Industries

Author: Alex Symons
Publisher: Edinburgh University Press
ISBN: 0748664505
Size: 65.43 MB
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Alex Symons takes a unique, artist-focused approach in order to systematically identify the range of Brooks's adaptation strategies across the Hollywood film, Broadway theatre and American television industries.

Blade Runner

Author: Matt Hills
Publisher: Columbia University Press
ISBN: 0231504640
Size: 61.55 MB
Format: PDF, Kindle
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More than just a box office flop that resurrected itself in the midnight movie circuit, Blade Runner (1982) achieved extraordinary cult status through video, laserdisc, and a five-disc DVD collector's set. Blade Runner has become a network of variant texts and fan speculations& mdash;a franchise created around just one film. Some have dubbed the movie "classroom cult" for its participation in academic debates, while others have termed it "meta-cult," in line with the work of Umberto Eco. The film has also been called "design cult," thanks to Ridley Scott's brilliant creation of a Los Angeles in 2019, the graphics and props of which have been recreated by devoted fans. Blade Runner tests the limits of this authenticity and artificiality, challenging the reader to differentiate between classic and flop, margin and mainstream, true cult and its replicants.

Precarious Creativity

Author: Michael Curtin
Publisher: Univ of California Press
ISBN: 0520290852
Size: 77.87 MB
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Precarious Creativity examines the seismic changes confronting media workers in an age of globalization and corporate conglomeration. This pathbreaking anthology peeks behind the hype and supposed glamor of screen media industries to reveal the intensifying pressures and challenges workers face. The authors take on crucial issues and provide insightful case studies of workplace dynamics regarding creativity, collaboration, exploitation, and cultural difference. Furthermore, they investigate working conditions and organizing efforts on all six continents, offering comprehensive analysis of contemporary screen media labor in places such as Lagos, Prague, Hollywood, and Hyderabad, across a range of job categories that includes visual effects, production services, and adult entertainment. With contributions from John Caldwell, Vicki Mayer, Herman Gray, Tejaswini Ganti, and others, this collection offers timely critiques of media globalization and broader debates about labor, creativity, and precarity.

The Contemporary Hollywood Film Industry

Author: Paul McDonald
Publisher: Wiley-Blackwell
ISBN: 9781405133883
Size: 38.53 MB
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The Contemporary Hollywood Film Industry is a collection of essays by leading scholars that examines the state of the U.S. film industry, from the l980s to present day. Includes important discussions of the industry’s labour and star systems, as well as intellectual property and state relations Considers the role of independent producers, the global marketplace for Hollywood product, corporate changes, and various new media windows, including video, DVD to cable, satellite, and online channels of delivery Brings together an international team of leading film scholars Offers a balanced and fresh approach to this important contemporary period in Hollywood

Global Hollywood

Author: Toby Miller
Publisher: British Film Institute
ISBN: 9781844570393
Size: 72.81 MB
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Why is Hollywood so successful? Overwhelming almost every other national cinema and virtually extinguishing foreign cinema in the multicultural United States, Hollywood seems powerful around the globe. This book draws from political economy, cultural studies, and cultural policy analysis to highlight the material factors underlining this apparent artistic success. This new edition brings the arguments completely up-to-date by taking into consideration important developments such as 9/11, shifts in the exchange rate, transformations in U.S. foreign policy, and significant developments in trade agreements, consumer technology, and ownership regimes. Each chapter has been substantially revised, and major new sections on India and China have been added.

Amusing Ourselves To Death

Author: Neil Postman
Publisher: Penguin
ISBN: 9781101042625
Size: 43.93 MB
Format: PDF, ePub, Docs
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What happens when media and politics become forms of entertainment? As our world begins to look more and more like Orwell's 1984, Neil's Postman's essential guide to the modern media is more relevant than ever. "It's unlikely that Trump has ever read Amusing Ourselves to Death, but his ascent would not have surprised Postman.” -CNN Originally published in 1985, Neil Postman’s groundbreaking polemic about the corrosive effects of television on our politics and public discourse has been hailed as a twenty-first-century book published in the twentieth century. Now, with television joined by more sophisticated electronic media—from the Internet to cell phones to DVDs—it has taken on even greater significance. Amusing Ourselves to Death is a prophetic look at what happens when politics, journalism, education, and even religion become subject to the demands of entertainment. It is also a blueprint for regaining control of our media, so that they can serve our highest goals. “A brilliant, powerful, and important book. This is an indictment that Postman has laid down and, so far as I can see, an irrefutable one.” –Jonathan Yardley, The Washington Post Book World

The Big Picture

Author: Edward Jay Epstein
Publisher: Random House Incorporated
ISBN: 0812973828
Size: 18.92 MB
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A behind-the-scenes odyssey into the world of the Hollywood motion picture industry examines the complex ways in which the major entertainment empires--Viacom, Time Warner, NBC/Universal, Fox, Sony, and Disney--make their money, profiling the individuals who created these vast conglomerates and the various ways in which Hollywood has evolved to survive financially. Reprint. 15,000 first printing.