Book Yourself Solid

Author: Michael Port
Publisher: John Wiley & Sons
ISBN: 1119431220
Size: 61.21 MB
Format: PDF, Mobi
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"Book Yourself Solid provides a true understanding of why self-promotion is a critical factor to success. It is this different and unique perspective that makes Book Yourself Solid so much more than an ordinary "how to" manual for getting more clients and raising a business profile. Michael helps the reader adopt this perspective and then provides the strategies, techniques, and skills necessary to get more clients and increase profits. Through verbal and written exercises, readers learn how to develop a strong marketing plan and brand image. In 2006, Michael published this book about marketing for the small business owner without addressing Facebook, LinkedIn or Twitter--which didn't even exist at the time. The 2nd edition of Book Yourself Solid will change all of that with brand new information, including: unique, personalized online marketing strategies for service professionals new SEO rules to optimize search engine listings and traffic solid social media exposure and dominance strategies."--

Book Yourself Solid Illustrated

Author: Michael Port
Publisher: John Wiley & Sons
ISBN: 1118611357
Size: 55.28 MB
Format: PDF, ePub, Docs
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A visual way to easily access the strategies and tactics in Book Yourself Solid Learning new concepts is easier when you can see the solution. Book Yourself Solid Illustrated, a remarkable, one-of-a-kind work of art, transforms the Book Yourself Solid system into a more compelling and easy-to-consume playbook for any business owner. You won't find business school graphs or mind maps. Instead, you'll find compelling, visual stories that reinvent old and tired business concepts, making Book Yourself Solid Illustrated a fun and playful book that you will revisit year after year as you get more clients than you can handle. There isn't a business book on the market that can show you how to apply the strategies, techniques, and skills necessary to generate new leads, add more clients, and increase profits through visuals. Previously you could only read or listen to advice, now you can see it and get it faster. This illustrated version is organized into four modules: your foundation, building trust and credibility, simple selling and perfect pricing, and the Book Yourself Solid 6 core self-promotion strategies. Reengineering the book with visual strategist, Jocelyn Wallace, has given author Michael Port new ways of explaining and expanding his gold-standard material. Author Michael Port has been called a "marketing guru" by the Wall Street Journal and "an uncommonly honest author" by The Boston Globe, and wrote Book Yourself Solid (in it's 2nd edition), Beyond Booked Solid,The Contrarian Effect which was selected as a 2008 top ten business book by Amazon.com and the 2008 #1 sales book of the year by 1-800-CEO-READ, and The New York Times Bestseller, The Think Big Manifesto. Author is one of the most popular business coaches in the world and headlines events all over the world. Master the techniques in Book Yourself Solid Illustrated, and take your service business to the next level today. For the first time ever you can have the Book Yourself Solid Mobile app. Install it on any device and the Book Yourself Solid System comes to life. Do all of 49 exercises from the new book on any device, including your desktop computer. This thing rocks.

Get Clients Now Tm

Author: C. Hayden
Publisher: AMACOM
ISBN: 0814432468
Size: 58.99 MB
Format: PDF
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Get Clients Now! has helped thousands of independent professionals dramatically increase their client base. With this uniquely practical guide, it's easy to replace scattershot marketing and networking efforts with proven and targeted tactics. Using a simple cookbook model, the book helps readers identify the ingredients missing from their current marketing activities, select the right strategies and tools from a menu of options, and create a completely customized action plan. A structured 28-day program then outlines exactly what they need to do to put it into action. Now fully updated, the third edition combines tried-and-true marketing practices with new ideas for reaching clients. Readers will learn: * How to choose the best marketing tactics for their situation and personality * Hands-on approaches for replacing unproductive cold-calling with the power of relationship marketing * Online networking and prospecting, social media, and internet marketing strategies that really work * Advice on integrating online and offline tactics * Tips for dealing with fear, resistance, and procrastination * And more Complete with worksheets, exercises and all-new examples, Get Clients Now! remains the definitive guide on winning new business.

Steal The Show

Author: Michael Port
Publisher: Houghton Mifflin Harcourt
ISBN: 054455518X
Size: 79.44 MB
Format: PDF, ePub, Docs
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A powerful way to master every performance in your career and life, from presentations and sales pitches to interviews and tough conversations, drawing on the methods the author applied as a working actor and has honed over a decade of coaching salespeople, marketers, managers, and business owners.

The Contrarian Effect

Author: Michael Port
Publisher: John Wiley & Sons
ISBN: 0470435232
Size: 13.47 MB
Format: PDF, ePub
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Take the traditional sales model, which is outdated and needs a serious makeover, and turn it on its head by applying the advice in The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite. Find an entirely sound approach to building better client relationships and closing more sales by doing the exact opposite that conventional sales advice dictates. Re-examine the most well-worn sales tactics in the business and discover specific and actionable strategies and principles that will help you close more sales today.

Never Get A Real Job

Author: Scott Gerber
Publisher: John Wiley & Sons
ISBN: 9780470925492
Size: 55.22 MB
Format: PDF, Docs
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Young serial entrepreneur Scott Gerber is not the product of a wealthy family or storied entrepreneurial heritage. Nor is he the outcome of a traditional business school education or a corporate executive turned entrepreneur. Rather, he is a hard-working, self-taught 26-year-old hustler, rainmaker, and bootstrapper who has survived and thrived despite never having held the proverbial "real” job. In Never Get a "Real" Job: How to Dump Your Boss, Build a Business, and Not Go Broke, Gerber challenges the social conventions behind the "real" job and empowers young people to take control of their lives and dump their nine-to-fives—or their quest to attain them. Drawing upon case studies, experiences, and observations, Scott dissects failures, shares hard-learned lessons, and presents practical, affordable, and systematic action steps to building, managing, and marketing a successful business on a shoestring budget. The proven, no-b.s. methodology presented in Never Get a "Real" Job teaches unemployed and underemployed Gen-Yers, aspiring small business owners, students, and recent college graduates how to quit 9-to-5s, become their own bosses, and achieve financial independence.

The Leader S Bookshelf

Author: Adm. James Stavridis USN (Ret.)
Publisher: Naval Institute Press
ISBN: 1682471802
Size: 33.39 MB
Format: PDF, ePub, Docs
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“The Leader’s Bookshelf” identifies the "Top 50" books that can help anyone become a better leader. The works selected were based on hundreds of interviews with the most senior active and retired four-star U.S. military leaders who identified books from which they gained the special insights which helped propel them to success in the most demanding leadership challenges. Each of those fifty works -- novels, memoirs, biographies, autobiographies, leadership works – are concisely summarized and the key leadership lessons extracted and presented. Admiral Jim Stavridis and his co-author, R. Manning Ancell, have been surveying very senior military leaders for the past several years regarding their reading habits and favorite books. They have spoken to over 200 four-star officers, including those both currently on active duty and retired. Each of those admirals and generals was asked for a list of books that strongly influenced their leadership skills. Stavridis and Mancell then collated the data and analyzed which books were mentioned most frequently and which ones were most compelling in the leadership lessons offered the reader. The survey, while not scientific, was quite comprehensive. From it, Stavridis and Ancell built a powerful set of recommended readings. Whether individuals work their way through the entire top 50 list and read each book cover to cover, or read the summaries provided in “The Leader’s Bookshelf” to determine which appeal to them most – this book will provide a roadmap to better leadership. “The Leader’s Bookshelf” highlights the value of reading for leaders in a philosophical and practical sense, provides advice on how to build an extensive library, lists other books worth reading to improve leadership skills, and analyzes how leaders use what they read to achieve their goals. “The Leader’s Bookshelf” is a book for anyone who wants to improve their ability to lead -- whether in their family life, their professional endeavors, or within our society and civic organizations.

Getting Things Done

Author: David Allen
Publisher: Penguin
ISBN: 0698161866
Size: 53.87 MB
Format: PDF, ePub, Mobi
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"The Bible of business and personal productivity" —Lifehack "A completely revised and updated edition of the blockbuster bestseller from 'the personal productivity guru'"—Fast Company Since it was first published almost fifteen years ago, David Allen’s Getting Things Done has become one of the most influential business books of its era, and the ultimate book on personal organization. “GTD” is now shorthand for an entire way of approaching professional and personal tasks, and has spawned an entire culture of websites, organizational tools, seminars, and offshoots. Allen has rewritten the book from start to finish, tweaking his classic text with important perspectives on the new workplace, and adding material that will make the book fresh and relevant for years to come. This new edition of Getting Things Done will be welcomed not only by its hundreds of thousands of existing fans but also by a whole new generation eager to adopt its proven principles. From the Trade Paperback edition.

Marketing Your Services

Author: Anthony O. Putman
Publisher: Wiley
ISBN: 9780471509486
Size: 72.24 MB
Format: PDF, ePub
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Marketing Your Services You may be one of the best doctors, consultants, accountants, caterers, or investment advisors around, but when it comes to marketing your service, you may also be the first one to admit, "I don't know what to do." Now, here's a book that shows you, step by step, how to market your services--painlessly, confidently, profitably. Marketing Your Services shows you: * How to define and promote your services to the right market * How to differentiate your business from other similar businesses * How to price and package your services * How to turn qualified prospects into customers and build long-term relationships with clients "This is the best book I have seen about Marketing--making your mark in a way that hits the mark. You will be provoked, persuaded, and pleased by this guidebook for painless marketing mastery." --Chip R. Bell Author, Service Wisdom "Simply put, this is the most useful book on marketing for service firms I know of. It is also the best written. Read it." --Clay Carr Author, Front-Line Customer Service "An excellent guide to the marketing maze for any small business that wants to get a firm handle on just what service they provide, and learn how to enjoy making money doing it." --Martin T. Cannon Director, Paper Product Development The Procter & Gamble Company