Book Power

Author: Kytka Hilmar-Jezek
Publisher:
ISBN: 9780615771779
Size: 71.40 MB
Format: PDF, Kindle
View: 2228
Download
Do you wish you had more business? Are you getting blocked out by all of the social media noise? Do you need to get in front of more clients? Do you want to rise above the competition in your niche? Here Are The Benefits From Reading This Book: Write and publish your book quickly and easily (in as little as a week!) Understand why a book has become the new business card and marketing tool. Have doors open to speaking opportunities, interviews, joint venture partnerships. Become the authority, expert, go to person or celebrity in your niche. Use your book as a launching pad to create new products. Understand what a brand is and why it's so important in today's business landscape. Win the trust and loyalty of customers, clients and followers. Build a powerful platform as a central hub to simplify all of your marketing efforts. Maximize your online presence and social media platform. Monetize what you already know and do in a way that grows your business even when you sleep. Who Needs To Read This Book? You want more clients, customers and business. You want the credibility and trust factor you know you deserve. You have a powerful message or system that you know is needed today. You realize you need a new strategy in marketing your business. You need to deepen your relationship with your client base. The Time Is Now In today's social world, if you are not seen across numerous channels in a consistent and regular way, you may as well be invisible. In Book Power: A Platform for Writing, Branding, Positioning and Publishing, author Kytka Hilmar-Jezek takes you by the hand and walks you through from start to finish. Not only will your book be written in a matter of days, you will know how to maximize the power of your book to attract clients, grow your business, create residual income streams, open doors and much more.

Introduction To Intelligence Studies

Author: Carl J. Jensen, III
Publisher: Routledge
ISBN: 1498738370
Size: 77.44 MB
Format: PDF, ePub, Docs
View: 5737
Download
Introduction to Intelligence Studies provides a comprehensive overview of intelligence and security issues confronting the United States today. Since the attacks of 9/11, the United States Intelligence Community has undergone an extensive overhaul. This textbook provides a comprehensive overview of intelligence and security issues, defining critical terms and reviewing the history of intelligence as practiced in the United States. Designed in a practical sequence, the book begins with the basics of intelligence, progresses through its history, describes best practices, and explores the way the intelligence community looks and operates today. The authors examine the ‘pillars’ of the American intelligence system—collection, analysis, counterintelligence, and covert operations—and demonstrate how these work together to provide ‘decision advantage’. The book offers equal treatment to the functions of the intelligence world—balancing coverage on intelligence collection, counterintelligence, information management, critical thinking, and decision-making. It also covers such vital issues as laws and ethics, writing and briefing for the intelligence community, and the emerging threats and challenges that intelligence professionals will face in the future. This revised and updated second edition addresses issues such as the growing influence of Russia and China, the emergence of the Islamic State, and the effects the Snowden and Manning leaks have had on the intelligence community. This book will be essential reading for students of intelligence studies, US national security, and IR in general.

Brand Portfolio Strategy

Author: David A. Aaker
Publisher: Simon and Schuster
ISBN: 9781439188835
Size: 51.37 MB
Format: PDF, ePub, Mobi
View: 2114
Download
In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, co-brands, and brand extensions. Aaker offers readers step-by-step advice on what to do when confronting scenarios such as the following: • Brands are underleveraged • The business strategy is at risk because of inadequate brand platforms • The business faces a relevance threat caused by emerging subcategories • The firm's brands are tired and bland • Strategy is paralyzed by a lack of priority among the brands • Brands are cluttered and confusing to both customers and employees • The firm needs to move into the super-premium or value arenas to create margin or sales volume • Margin pressures require points of differentiation Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm's profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.

Sh T Your Ego Says

Author: James McCrae
Publisher: Hay House, Inc
ISBN: 1401951201
Size: 28.64 MB
Format: PDF, ePub
View: 7111
Download
“Don’t read this book,” your Ego says. “Your life could change. And that scares me.” Sometimes our worst failures lead to our greatest transformation. In 2012, James McCrae left behind a comfortable life in Minnesota and a successful career in advertising to move to New York City and pursue his dreams of being a writer. Soon after he arrived, Hurricane Sandy ripped through the eastern seaboard. New York City was underwater, and James —jobless and running out of money —was suddenly homeless. Fleeing to the island of Culebra for refuge, James sat alone on Flamenco Beach while his greatest doubts and insecurities rose to the surface. What he discovered was his Ego —and it had a lot of sh#t to say. This story of adventure, redemption, and transformation reminds us that we all have two voices inside us: the Ego and the Higher Self. The Ego is our reactive, attached mind that tells us we’re victims of circumstance. The Higher Self is our source of intuition and imagination that reminds us we’re the creators of our reality. Sh#t Your Ego Says exposes the battle between these voices. With arresting honesty and candid, compelling prose, James takes you through practical strategies for overthrowing your Ego and reclaiming a life of creativity and freedom. Whether you’re looking to achieve meaningful career success, improve your relationships, or unlock your imagination, this book provides a no-nonsense roadmap to living with purpose.

Life By The Cup

Author: Zhena Muzyka
Publisher: Simon and Schuster
ISBN: 1476759642
Size: 53.93 MB
Format: PDF, ePub, Mobi
View: 5556
Download
“[Zhena] Muzyka’s charisma leaps off the pages of this unconventional, touching, and personal guide to success” (Publishers Weekly), featuring seventeen soulful lessons and simple rituals for finding your life’s purpose, improving your relationships, and becoming healthier—all in the time it takes to drink a cup of tea. Drawing on lessons she’s learned throughout her amazing and sometimes difficult life journey, the social entrepreneur and founder of Zhena’s Gypsy Tea shares seventeen soulful lessons to help you overcome obstacles, clarify your purpose, and bring awareness to each moment of your life. An inspiring roadmap for discovering the secrets of happiness and success for yourself at any stage in life, Life By the Cup’s message is that, no matter where you are, you can change your circumstances and live your dreams. As a twenty-four-year-old single mom, Zhena had an infant in need of life-saving surgery and only six dollars in her wallet. She also had two other powerful motivators: hope and a passion to share her unique tea blends with the world. Combining her kitchen hobby of blending tea, her knowledge of herbs and aromatherapy, and her gypsy grandmother’s wisdom, Zhena started selling custom teas from a cart on California street corners. Now, over a decade later, her son is healthy and Zhena’s Gypsy Tea is a multimillion-dollar brand. Zhena’s insights and gentle guidance will inspire you to increase your compassion toward others as well as yourself. You’ll also gain wisdom on how to hone your intuition, ask for help, and live out your true purpose without drastically changing the way you live. Discover your calling, bolster your courage, develop your own flavor of success, and you’ll see your own passion make a meaningful difference in the world.

Twitter Is Not A Strategy

Author: Tom Doctoroff
Publisher: Macmillan
ISBN: 1137279303
Size: 18.75 MB
Format: PDF, ePub
View: 909
Download
A leading marketer breaks down the barriers between traditional and digital media, offering timeless principles for customer engagement

The Power Of Cult Branding

Author: Matthew W. Ragas
Publisher: Crown Business
ISBN: 0307781526
Size: 76.64 MB
Format: PDF, ePub
View: 2715
Download
Like religious cults that can attract thousands of devoted disciples, is it possible for company brands to build legions of loyal followers? In a marketer's dream come true, can certain products—with the right combination of positioning and branding—take on magnetic characteristics and galvanize die-hard customers who become walking, talking viral marketers? Can your company harness the power of cult branding without blowing a fortune on advertising? According to authors Matthew W. Ragas and Bolivar J. Bueno the answer is yes. In fact, you need not look much farther than a Harley-Davidson rally, a Star Trek convention, or a Jimmy Buffett concert to see the cult branding phenomenon at work: thousands of passionate, faithful fans spreading the good word and spending lots of money. Not all brands have the dash of edginess, the devoted fan base, or the niche positioning to be cult brands. But those that do tend to share similar characteristics that make them successful, what the authors call the Seven Golden Rules of Cult Branding. Through meticulous research and scores of interviews Ragas and Bueno have uncovered the remarkable and oft-untold stories behind nine very successful cult brands: ·Star Trek ·Harley-Davidson ·Oprah Winfrey ·World Wrestling Entertainment (formerly WWF) ·Apple ·Volkswagen Beetle ·Jimmy Buffett ·Vans Shoes ·Linux These nine brands follow the Seven Golden Rules and have millions of fans and billions of dollars in revenue to show for it. Now you can learn first hand what these special brands did to set themselves apart and how to apply the Seven Golden Rules to your own marketing strategies. Written for advertisers, marketers, sales executives, and business owners who want to thrive in an increasingly competitive marketplace, The Power of Cult Branding is the ultimate guide to creating a loyal core of repeat customers and winning the positioning battle. From the Hardcover edition.

How To Launch A Brand Ed 2

Author: Fabian Geyrhalter
Publisher:
ISBN: 9780989646130
Size: 16.47 MB
Format: PDF, ePub, Docs
View: 5526
Download
Your Comprehensive Guide to Launching a Brand: from Positioning to Naming and Brand Identity. In this revised and expanded second edition of the book we share expert insights based on nearly two decades of professional experience transforming new product and service ventures from ideation phases to tangible brand realities. Each of the four key phases of preparing for a brand launch are broken down into practical guidelines designed to help you make key branding decisions along the way.

The Book In A Box Method The New Way To Quickly And Easily Write Your Book Even If You Re Not A Writer

Author: Tucker Max
Publisher: Lioncrest Publishing
ISBN: 9781619613461
Size: 52.38 MB
Format: PDF, ePub, Docs
View: 1266
Download
You have plenty of ideas you want to put into a book, but you're stalled. Maybe you start, but can't find the time to continue. Or you're frustrated with the writing process. And when you seek advice, people tell you, "It's all about discipline," or they talk about what writing software to use. But that doesn't help you actually write your book. So you never finish your book, the world never gets the benefit of your wisdom, and you never get the benefits of being an author. Isn't there an easier way? Now there is. In "The Book In A Box Method," Tucker Max and Zach Obront show you the exact steps you can follow to go from idea to finished manuscript, in an easy, quick way -- even if you're not a writer. Using the same methods, processes, and templates that they use for their authors at their company, Tucker and Zach show you exactly how to: Crystallize your book idea Create your book outline Create all the content for your book Edit that content into a great manuscript With "The Book In A Box Method," you'll be able to write a better book - in less time - than you ever thought possible.

Global Discourse In Fractured Times

Author: Yahya R. Kamalipour
Publisher: Cambridge Scholars Publishing
ISBN: 1527514641
Size: 32.52 MB
Format: PDF, Docs
View: 4649
Download
Communication and information, facilitated by the internet and social media, play a highly influential role in the daily lives of peoples around the world. Drawing attention to many contemporary issues, the contents of this eclectic, multifaceted, international, and well-researched volume are engaging, thought-provoking, and informative. This book will be of great value to researchers and media professionals, and will serve as an essential resource for senior and graduate-level college courses in international communication, cultural studies, mass media, journalism, political communication, and related subjects.