Barbie S Queer Accessories

Author: Erica Rand
Publisher: Duke University Press
ISBN: 9780822316206
Size: 58.43 MB
Format: PDF, Kindle
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She's skinny, white, and blond. She's Barbie—an icon of femininity to generations of American girls. She's also multiethnic and straight—or so says Mattel, Barbie's manufacturer. But, as Barbie's Queer Accessories demonstrates, many girls do things with Barbie never seen in any commercial. Erica Rand looks at the corporate marketing strategies used to create Barbie's versatile (She's a rapper! She's an astronaut! She's a bride!) but nonetheless premolded and still predominantly white image. Rand weighs the values Mattel seeks to embody in Barbie—evident, for example, in her improbably thin waist and her heterosexual partner—against the naked, dyked out, transgendered, and trashed versions favored by many juvenile owners and adult collectors of the doll. Rand begins by focusing on the production and marketing of Barbie, starting in 1959, including Mattel's numerous tie-ins and spin-offs. These variations, which include the much-promoted multiethnic Barbies and the controversial Earring Magic Ken, helped make the doll one of the most profitable toys on the market. In lively chapters based on extensive interviews, the author discusses adult testimony from both Barbie "survivors" and enthusiasts and explores how memories of the doll fit into women's lives. Finally, Rand looks at cultural reappropriations of Barbie by artists, collectors, and especially lesbians and gay men, and considers resistance to Barbie as a form of social and political activism. Illustrated with photographs of various interpretations and alterations of Barbie, this book encompasses both Barbie glorification and abjection as it testifies to the irrefutably compelling qualities of this bestselling toy. Anyone who has played with Barbie—or, more importantly, thought or worried about playing with Barbie—will find this book fascinating.


Author: Kristin Noelle Weissman
Publisher: Universal-Publishers
ISBN: 1581128282
Size: 47.20 MB
Format: PDF, ePub, Docs
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This thesis is a cultural analysis of: a) women's idealized perception of the Barbie doll, & b) the construction of the Barbie doll image through marketing. In addition, both areas will provide a concentrated emphasis on "respectability." The analysis will be focused on Barbie's creation in 1959, & on the current practices of representations in 1999. The thesis is divided into two phases. Phase one illustrates the interpretation of how women perceive Barbie, & how they see themselves in her likeness. It further explores the determined impression of the doll as "respectable." Phase two examines the way that Barbie is presented in the market & the techniques used to formulate the intended representations of the doll. The analysis of the thesis focuses solely on her introduction in 1959, & on her current distinction. The Barbie doll is an iconic image. The symbol of the "feminine ideal" which has caused women to perceive & recognize this figure in a personal light. Further, her existence in the marketplace creates a continual awareness in women to identify & evolve with this object as she captures the culture. It is critical to examine the conception & portrayal of an icon such as the Barbie doll. As a predominant feature in American culture & society, she is a fictitious character that many have contrived into a reality. She is a name that strikes instant familiarity, & she is a name that evokes controversy, emulation, & success. This thesis achieves a comprehensive look into her importance to women, & the ways in which her corporate creators make her accessible to fulfill this need. Therefore, this thesis accurately makes a connection between the marketing of the Barbie doll, & the building of an icon.

Gender Epistemologies In Africa

Author: O. Oyewumi
Publisher: Springer
ISBN: 0230116272
Size: 45.56 MB
Format: PDF, ePub, Mobi
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This volume brings together a variety of studies that are engaged with notions of gender in different African localities, institutions and historical time periods. The objective is to expand empirical and theoretical studies that take seriously the idea that in order to understand gender and gender relations in Africa, we must start with Africa.

Africa In The American Imagination

Author: Carol Magee
Publisher: Univ. Press of Mississippi
ISBN: 1617031534
Size: 56.22 MB
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In the American world, the presence of African culture is sometimes fully embodied and sometimes leaves only a trace. Africa in the American Imagination: Popular Culture, Racialized Identities, and African Visual Culture explores this presence, examining Mattel’s world of Barbie, the 1996 Sports Illustrated swimsuit issue, and Disney World, each of which repackages African visual culture for consumers. Because these cultural icons permeate American life, they represent the broader U.S. culture and its relationship to African culture. This study integrates approaches from art history and visual culture studies with those from culture, race, and popular culture studies to analyze this interchange. Two major threads weave throughout. One analyzes how the presentation of African visual culture in these popular culture forms conceptualizes Africa for the American public. The other investigates the way the uses of African visual culture focuses America’s own self-awareness, particularly around black and white racialized identities. In exploring the multiple meanings that “Africa” has in American popular culture, Africa in the American Imagination argues that these cultural products embody multiple perspectives and speak to various sociopolitical contexts: the Cold War, Civil Rights, and contemporary eras of the United States; the apartheid and postapartheid eras of South Africa; the colonial and postcolonial eras of Ghana; and the European era of African colonization.

From Barbie To Mortal Kombat

Author: Justine Cassell
Publisher: MIT Press
ISBN: 9780262531689
Size: 12.49 MB
Format: PDF, Docs
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The contributors to From Barbie(R) to Mortal Kombat explore how assumptions about gender, games, and technology shape the design, development, and marketing of games as industry seeks to build the girl market.

The Lesbian Premodern

Author: N. Giffney
Publisher: Springer
ISBN: 0230117198
Size: 26.25 MB
Format: PDF, Kindle
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Key scholars in the field of lesbian and sexuality studies take part in an innovative conversation that offers a radical new methodology for writing lesbian history and geography, drawing new conclusions on the important and often overlooked work being done on female same-sex desire and identity in relation to premodern cultures.