Assembling Consumption

Author: Robin Canniford
Publisher: Routledge
ISBN: 1317589629
Size: 69.44 MB
Format: PDF, ePub, Mobi
View: 6360
Download
Assembling Consumption marks a definitive step in the institutionalisation of qualitative business research. By gathering leading scholars and educators who study markets, marketing and consumption through the lenses of philosophy, sociology and anthropology, this book clarifies and applies the investigative tools offered by assemblage theory, actor-network theory and non-representational theory. Clear theoretical explanation and methodological innovation, alongside empirical applications of these emerging frameworks will offer readers new and refreshing perspectives on consumer culture and market societies. This is an essential reading for both seasoned scholars and advanced students of markets, economies and social forms of consumption.

Consumer Culture Theory

Author: Nil Ozcaglar-Toulouse
Publisher: Emerald Group Publishing
ISBN: 1786354950
Size: 63.59 MB
Format: PDF, Docs
View: 2486
Download
The chapters in this volume are selected from the best papers presented at the 11th Annual Consumer Culture Theory Conference held in Lille, France in July 2016. They represent the cutting edge in qualitative consumer research.

Consumer Culture Theory

Author: Samantha N. N. Cross
Publisher: Emerald Group Publishing
ISBN: 1787545040
Size: 19.54 MB
Format: PDF, ePub, Mobi
View: 5884
Download
This book explores the illusions that pervade contemporary consumption as well as the forces of globalization, localization, and hybridization that affect consumption throughout our interconnected world.

Islam Marketing And Consumption

Author: Aliakbar Jafari
Publisher: Routledge
ISBN: 1317753224
Size: 69.62 MB
Format: PDF, ePub, Docs
View: 6874
Download
In recent years, a critically oriented sub-stream of research on Muslim consumers and businesses has begun to emerge. This scholarship, located both within and outside the marketing field, adopts a socio-culturally situated approach to Islam and investigates the complex and multifaceted intersections between Islam and markets. This book seeks to reflect various unheard and emerging critical voices from within the Muslim world, and provide a series of critical insights on how, if and why Islam matters to marketing theory and practice. It questions the existing assumptions and polarising discussions which underpin the portrayal of Islam as the ‘other’ of Modernity, while acknowledging that Muslims themselves are partially responsible for creating stereotyped representations of Islam and ‘the Muslim’. This wide-ranging and insightful collection will advance emerging critical perspectives, and provide new insights that will influence the generation and application of knowledge in the context of Muslim societies. It will open up fresh conversations for scholars in marketing as well as the broader humanities and social sciences.

Actor Network Theory In Education

Author: Tara Fenwick
Publisher: Routledge
ISBN: 113695287X
Size: 48.66 MB
Format: PDF, Kindle
View: 3099
Download
Actor-Network Theory (ANT) has enjoyed wide uptake in the social sciences in the past three decades, particularly in science and technology studies, and is increasingly attracting the attention of educational researchers. ANT studies bring to the fore the material – objects of all kinds – and de-centre the human and the social in educational issues. ANT sensibilities are interested in the ways human and non-human elements become interwoven. Since its first introduction, actor-network theory has undergone significant shifts and evolutions and as a result, it is not considered to be a single or coherent theoretical domain, but as developing diversely in response to various challenges. This book offers an introduction to Actor-Network Theory for educators to consider in three ways. One mode is the introduction of concepts, approaches and debates around Actor-Network Theory as a research approach in education. A second mode showcases educational studies that have employed ANT approaches in classrooms, workplaces and community settings, drawn from the UK, USA, Canada, Europe and Australia. These demonstrate how ANT can operate in highly diverse ways whether it focuses on policy critique, curriculum inquiry, engagements with digital media, change and innovation, issues of accountability, or exploring how knowledge unfolds and becomes materialized in various settings. A third mode looks at recent 'after-ANT' inquiries which open an array of important new approaches. Across these diverse environments and uptakes, the authors trace how learning and practice emerge, show what scales are at play, and demonstrate what this means for educational possibilities.

Origination

Author: Andy Pike
Publisher: John Wiley & Sons
ISBN: 1118556380
Size: 54.30 MB
Format: PDF, ePub
View: 2518
Download
"From Latin Americas coffe and Thai silks to Danish furniture and Hollywood films, geographical associations add untold meaning and value to commodities. Yet while social science research has long focused on the 'Country of Origin' and it inextricable links to consumer behaviour, it has failed to develop critical ways of thinking about the geographies of brands, and branding that encompass and extend beyond this national frame. Origination: The Geographies of brands and Branding addresses this gap by introducing the innovative theoretical and conceptual framework of origination to understand how actors involved in commodity brands and branding create meaning and value through processes of geographical association. To illustrate concepts and facilitate understanding, origination is explored through an in-depth analysis of Newcastle Brown Ale; 'national' origination is addresses by examination of the iconic Burberry brand; and 'global' origination is discussed in relation to the Apple brand. Through rigorous research, Origination: The Geographies of Brands and Branding provides innovative insights into the integral role of geographical associations in creating meaning and value in brands and branding in the contemporaty international economy"--Jacket.

Markets And Rural Poverty

Author: Jonathan Mitchell
Publisher: IDRC
ISBN: 1849713138
Size: 20.27 MB
Format: PDF, ePub
View: 4879
Download
This book explores the place of poor people within a rich variety of value chains, focusing upon lagging, rural regions in Africa and Asia, and how they can 'upgrade' within such chains. Upgrading is a key concept for value chain analysis and refers to the acquisition of technological capabilities and market linkages that enable firms to improve their competitiveness and move into higher-value activities. The authors examine a range of evidence to assess whether the 'bottom billion' people, living mainly in the rural areas of low-income countries, can improve their position through productive strategies and, if so, how? They propose an innovative conceptual framework of value chain upgrading for some of the most marginal producers in the poorest local economies. They demonstrate how interventions can improve poverty and the environment for poor people supplying a wide range of services and agricultural and food products to local, regional and global markets. This analysis is based on empirical research conducted in Senegal, Mali, Tanzania, India, Nepal, Philippines and Vietnam. The main focus is on poverty, environment and gender outcomes of upgrading interventions, and represents one of the key challenges of contemporary development economics.

Servants Of Globalization

Author: Rhacel Parreñas
Publisher: Stanford University Press
ISBN: 0804796181
Size: 15.76 MB
Format: PDF
View: 4507
Download
Servants of Globalization offers a groundbreaking study of migrant Filipino domestic workers who leave their own families behind to do the caretaking work of the global economy. Since its initial publication, the book has informed countless students and scholars and set the research agenda on labor migration and transnational families. With this second edition, Rhacel Salazar Parreñas returns to Rome and Los Angeles to consider how the migrant communities have changed. Children have now joined their parents. Male domestic workers are present in significantly greater numbers. And, perhaps most troubling, the population has aged, presenting new challenges for the increasingly elderly domestic workers. New chapters discuss these three increasingly important constituencies. The entire book has been revised and updated, and a new introduction offers a global, comparative overview of the citizenship status of migrant domestic workers. Servants of Globalization remains the defining work on the international division of reproductive labor.

Consumer Tribes

Author: Bernard Cova
Publisher: Routledge
ISBN: 1136414673
Size: 26.41 MB
Format: PDF, Mobi
View: 6621
Download
Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualistic view and focuses on the reality that human life is essentially social, and that who we are is an inherently social phenomenon. It is the tribus, the many little groups we belong to, that are fundamental to our experience of life. Tribal Marketing shows that it is not individual consumption of products that defines our lives but rather that this activity actually facilitates meaningful social relationships. The social ‘links’ (social relationships) are more important than the things (brands etc.) The aim of this book is therefore to offer a systematic overview of the area that has been defined as “cultures of consumption”- consumption microcultures, brand cultures, brand tribes, and brand communities. It is though these that students of marketing and marketing practitioners can begin to genuinely understand the real drivers of consumer behaviour. It will be essential to everyone who needs to understand the new paradigm in consumer research, brand management and communications management.

Mobilizing Public Opinion

Author: Taeku Lee
Publisher: University of Chicago Press
ISBN: 9780226470252
Size: 14.12 MB
Format: PDF, ePub, Mobi
View: 7761
Download
What motivates us to change our opinions during times of political protest and social unrest? To investigate this question, Taeku Lee's smartly argued book looks to the critical struggle over the moral principles, group interests, and racial animosities that defined public support for racial policies during the civil rights movement, from the late 1940s to the mid-1960s. Challenging the conventional view that public opinion is shaped by elites, Lee crafts an alternate account of the geographic, institutional, historical, and issue-specific contexts that form our political views. He finds that grassroots organizations and local protests of ordinary people pushed demands for social change into the consciousness of the general public. From there, Lee argues, these demands entered the policy agendas of political elites. Evidence from multiple sources including survey data, media coverage, historical accounts, and presidential archives animate his argument. Ultimately, Mobilizing Public Opinion is a timely, cautionary tale about how we view public opinion and a compelling testament to the potential power of ordinary citizens.